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HW Snacks in Turkey

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    Report

  • 12 Pages
  • January 2026
  • Region: Turkey
  • Euromonitor International
  • ID: 5946105
Health and wellness snacks in Turkey continued to develop in 2024, supported by rising consumer interest in healthier diets following the COVID-19 pandemic. As restrictions eased, manufacturers increased innovation activity, bringing new launches aligned with evolving snacking habits. This included a wider offer of vegan products and dietary and free from options, such as no added sugar and free from gluten snacks.

This HW Snacks in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health and wellness innovation accelerates after the pandemic
INDUSTRY PERFORMANCE
  • Free from and plant-based launches reflect shifting consumer expectations
  • Natural maintains its lead as clean-label preferences strengthen
  • Regulatory support expands access to free from gluten snacks
WHAT’S NEXT
  • Healthier savoury options gain relevance as consumers reduce fat intake
  • Natural growth accelerates as guilt-free snacking becomes mainstream
  • Free from gluten benefits from availability gains and rising consumer awareness
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
  • Healthier indulgence and clean labels underpin health and wellness expansion
INDUSTRY PERFORMANCE
  • Sugar reduction becomes mainstream as health concerns intensify
  • Natural and functional positioning gains credibility through clean label and fortified benefits
WHAT’S NEXT
  • Value-led wellness, specialised nutrition and plant-based diversification to shape future growth
COUNTRY REPORTS