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HW Hot Drinks in Italy

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    Report

  • 11 Pages
  • November 2023
  • Region: Italy
  • Euromonitor International
  • ID: 5946146
The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being sustained in part by new innovations. This was the case in health and wellness tea, such as L’Angelica Chamomile’s new Camomilla Dolce Notte range which contains melatonin to support sleep.

The HW Hot Drinks in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HW HOT DRINKS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers willing to pay more for clearly defined health benefits but economic pressures limit stronger gains
  • Natural fresh coffee remains the key sales driver in 2022
  • Health conscious consumers look to reduce their intake of sugar, fat, salt and caffeine
PROSPECTS AND OPPORTUNITIES
  • Italians expected to embrace natural, healthy and organic hot drinks options over the forecast period
  • Natural claims tap into a growing desire to follow a clean and healthy lifestyle
  • Digestive health expected to offer growth opportunities
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
  • Overview
  • DISCLAIMER