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HW Soft Drinks in Germany

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    Report

  • 13 Pages
  • December 2025
  • Region: Germany
  • Euromonitor International
  • ID: 5946153
Rising health concerns helped to drive strong growth across many areas of health and wellness soft drinks in 2024. On one hand, there was a shift toward no/low sugar soft drinks as consumers looked to reduce their sugar intake in response to rising obesity levels. On the other hand, there was also a growing shift towards natural soft drinks due to concerns around the use of artificial sweeteners.

This report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers go in search of healthier and natural soft drinks
INDUSTRY PERFORMANCE
  • Consumers look to reduce their sugar intake as health concerns rise
  • Natural soft drinks thriving as consumers focus on product labels
  • Energy boosting claims retain their appeal
WHAT’S NEXT
  • Rising health concerns will continue to inform the development of the soft drinks market
  • Natural claims likely to find a growing audience as consumers shun artificial ingredients
  • Energy boosting claims expected to win over busy consumers
CATEGORY DATA
  • Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMERHEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
  • Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
  • Demand focusing on healthier, more sustainable and more ethical products
  • Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
  • Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER