+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

HW Hot Drinks in Finland

  • PDF Icon

    Report

  • 12 Pages
  • January 2026
  • Region: Finland
  • Euromonitor International
  • ID: 5946180
In 2024, hot drink innovation focused on fortified/functional claims with natural products driving growth. Consumers increasingly sought organic, ethically sourced, and plant-based options, such as oat-based cocoa powders and herbal teas. No caffeine and low sugar products gained traction, appealing to those managing sleep, energy, or sugar intake, while light-roasted coffees remained popular for their gentle acidity.

This HW Hot Drinks in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Organic, fortified/functional and no caffeine claims drive hot drinks in Finland
INDUSTRY PERFORMANCE
  • Fortified/functional and natural hot drinks are the focus of innovation in 2024
  • Organic claims strengthen sustainability and premium positioning in Finland’s hot drinks
  • No caffeine hot drinks gained sophistication as health and wellness trends shaped innovations
WHAT’S NEXT
  • Low and no sugar, natural ingredients and functional benefits will support growth
  • Combining organic with functional and sustainability features is set to strengthened consumer appeal
  • Natural and no caffeine claims will reinforce health positioning in Finnish hot drinks
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
  • Health and wellness benefit from clear claims and mainstream appeal
INDUSTRY PERFORMANCE
  • Health claims remain key purchase drivers across food and drinks in Finland
  • Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
WHAT’S NEXT
  • Plant-based and fortified/functional claims will support innovation across food and drink in Finland
COUNTRY REPORTS