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HW Snacks in Norway

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    Report

  • 14 Pages
  • January 2026
  • Region: Norway
  • Euromonitor International
  • ID: 5946202
In Norway, snack innovation in 2024 was increasingly driven by health, plant-based ingredients, and premium indulgence, with fruit-based, gluten free, vegan, and no sugar products performing strongly. Smaller and emerging brands were pushing differentiation in dairy free, gluten free, and plant-based chocolate products, while major players respond with plant-based and ethically certified innovations.

This HW Snacks in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Gluten free, vegan, and no sugar products perform well in 2024
INDUSTRY PERFORMANCE
  • Health focused innovation and plant-based indulgence shape snacks in Norway
  • The gluten free claim continues to appeals to consumers living wellness-focused lifestyles
  • Natural positioning and craftsmanship shape savoury snacks in 2024
WHAT’S NEXT
  • Health, plant-based innovation and organic trends are set to influence the forecast period
  • Gluten free is set to expand as consumer seek products that support healthy digestion
  • Natural claims and whole grains are set to drive growth in snacks across the forecast period
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
  • Norwegian consumers favour natural, local and fortified/functional products in 2024
INDUSTRY PERFORMANCE
  • Natural claims and local products influence health perceptions across categories
  • Fortified/functional claims and low or no sugar shape everyday health choices
WHAT’S NEXT
  • Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS