Mobile Advertising Market Report 2026

The mobile advertising market size has grown rapidly in recent years. It will grow from $319.49 billion in 2025 to $367.6 billion in 2026 at a compound annual growth rate (CAGR) of 15.1%. The growth in the historic period can be attributed to growing smartphone penetration, rise of social media usage, increased mobile internet access, early adoption of digital marketing by brands, proliferation of app-based services.

The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $640.22 billion in 2030 at a compound annual growth rate (CAGR) of 14.9%. The growth in the forecast period can be attributed to expansion of 5g networks, growth in programmatic advertising, integration of ai-driven analytics, increasing mobile video consumption, adoption of augmented reality ads. Major trends in the forecast period include personalized mobile ad targeting, real-time campaign optimization, in-app and video ad growth, cross-platform mobile advertising, location-based marketing.

The increasing adoption of social media and e-commerce is expected to drive the expansion of the mobile advertising market in the coming years. Social media encompasses online platforms and websites that facilitate social interaction and content sharing among users. E-commerce, or electronic commerce, involves the buying and selling of goods and services via the Internet. Both social media and e-commerce utilize mobile advertising to take advantage of the widespread use of smartphones, allowing for targeted and engaging promotional strategies that integrate seamlessly with users' online activities, enhancing brand visibility, boosting customer engagement, and driving sales in the evolving digital environment. For example, in November 2023, the United States Census Bureau, a US government agency, reported that e-commerce sales in the third quarter of 2023 represented 15.6% of total sales. Moreover, in February 2023, according to Meltwater, a Netherlands-based software company, the UK had 35 million LinkedIn members and 28.75 million Instagram users. Additionally, between 2022 and 2023, LinkedIn's potential ad reach in the UK increased by 2.9%. As a result, the growing penetration of social media and e-commerce is fueling the growth of the mobile advertising market.

Major companies in the mobile advertising market are incorporating new technologies, including AI-powered marketing automation tools and features, to assist brands in achieving more specific goals for their ads. AI-powered marketing automation tools and features are designed to automate and optimize various marketing tasks and processes, utilizing artificial intelligence and machine learning algorithms to enhance efficiency and effectiveness. For example, in June 2023, Alphabet Inc., a US-based technology company, introduced two new AI-powered features for advertisers. The first feature, called Demand Gen, is a mobile advertising tool that employs AI to place advertiser's photo and video ads across various products such as Gmail, the YouTube feed, and Shorts. The second feature utilizes AI to identify the optimal ad placements and maximize views for a brand's video ads. These features eliminate the need for advertisers to determine ad placements and instead focus on finding the most effective placements.

In June 2024, Verve, a US-based mobile ad tech company, acquired Jun Group for an undisclosed sum. The acquisition is designed to bolster Verve's capabilities in premium mobile advertising and connected TV (CTV) by leveraging Jun Group's strong connections with Fortune 500 advertisers, high-quality mobile inventory, engaging ad formats, and premium media services. This move aims to create a more balanced sales model between demand-side and supply-side operations, increase revenue and profitability, and enhance synergies between supply and demand within the advertising technology sector. Jun Group is a US-based mobile advertising firm.

Major companies operating in the mobile advertising market are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., X Corp., AppLovin Corporation, Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., InMobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.

North America was the largest region in the mobile advertising market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile advertising market includes revenues earned by entities by providing services such as social media marketing, monitoring and analyzing the performance of mobile ad campaigns, and managing mobile display ad campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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