Corporate Gifting Market Report 2026

The corporate gifting market size has grown strongly in recent years. It will grow from $886.56 billion in 2025 to $956.93 billion in 2026 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to increasing adoption of corporate gifting in large enterprises, rising awareness about employee engagement, growth of b2b client relationship programs, prevalence of traditional gifting during festivals, high demand for promotional merchandise.

The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1.31 trillion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to rise of personalized and digital gifting platforms, expansion of smes adopting gifting practices, growth of eco-friendly and sustainable gifts, integration of ar/vr for immersive gifting experiences, increasing e-gift card and subscription-based gifting solutions. Major trends in the forecast period include employee recognition programs expansion, client retention & loyalty initiatives, seasonal & festival-based gifting, custom branding & packaging solutions, corporate gifting subscription models.

The increasing use of gift cards is projected to significantly propel the growth of the corporate gifting market in the coming years. Gift cards, which are prepaid cards or vouchers loaded with a specific monetary value, offer recipients the flexibility to choose goods or services that align with their preferences, making them a popular choice for corporate gifting programs. For instance, a survey conducted in May 2024 by Recharge, a Netherlands-based online prepaid payments company, revealed that 1 in 5 UK adults (approximately 11.4 million people) now utilize prepaid cards, reflecting an impressive 118% increase since the beginning of the cost-of-living crisis. Among these users, 34% indicated that they use prepaid cards to maintain control over their finances, while 26% reported using them to avoid falling into debt. This growing acceptance and utilization of gift cards highlight their potential to enhance corporate gifting strategies, driving overall market growth.

Major companies in the corporate gifting market are increasingly focused on developing advanced digital solutions that allow small businesses to curate and design unique gift boxes filled with handcrafted products. This approach not only enhances personalization but also improves customer engagement by providing distinctive and memorable gifting experiences that reflect the brand's identity. For instance, in August 2023, Mona, a US-based startup specializing in health and wellness products for women's health management, launched a corporate gifting program featuring inspired gifts created by women, refugees, and underrepresented creators. This initiative aims to promote and support underrepresented entrepreneurs, primarily women and immigrants. Funded by Alpine Social Ventures and Stanford, Mona's social venture emphasizes strategic investments in these entrepreneurs, partnering with small businesses to curate gift boxes of handcrafted products. This not only enriches the gifting experience but also fosters investment in the businesses involved, showcasing a growing trend towards socially responsible corporate gifting solutions.

In May 2023, 1-800-FLOWERS.COM Inc., a US-based retail company known for its floral and gift offerings, acquired SmartGift Inc. for an undisclosed amount. This acquisition is part of 1-800-FLOWERS.COM's strategy to enhance its consumer and corporate gifting capabilities. By integrating SmartGift’s innovative digital gifting solutions, the company aims to improve employee and client engagement in the corporate sector, thereby strengthening its market position amidst various challenges. SmartGift Inc. specializes in providing digital solutions for corporate gifting, making it a valuable addition to 1-800-FLOWERS.COM's portfolio as it seeks to expand its offerings and respond effectively to evolving market demands.

Major companies operating in the corporate gifting market are 4imprint Group plc, Proforma Company, HALO Branded Solutions, Staples Promotional Products, ePromos Promotional Products, The Gem Group Gemline, Quality Logo Products, CustomInk LLC, Tervis Tumbler Company, Crown Trophy, RS Owens and Company, Sweda Company LLC, The Magnet Group, Positive Promotions, National Pen Company, BDA Branded Merchandise, Brand Addition, iPromo, Snappy Gifts, Sendoso, Alyce, Thnks, Caroo, Goody, GiftTree, Corporate Gifts Company, Ever Rich Gift Limited, Farfromboring Promotions LLC.

North America was the largest region in the corporate gifting market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the corporate gifting market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The corporate gifting market consists of sales of sales of technology gadgets, desk accessories, and health and wellness products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.