North America Video on Demand (VoD) Market Size, Share & Trends Analysis Report By Deployment Model, By Offering, By Solution Type (OTT, Pay TV, and IPTV), By Platform Type, By Content-Type, By Monetization Model, By Vertical. By Country and Growth Forecast, 2023 - 2030

The North America Video on Demand (VoD) Market would witness market growth of 12.2% CAGR during the forecast period (2023-2030).

The US market dominated the North America Video on Demand (VoD) Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $70,864.4 million by 2030. The Canada market is experiencing a CAGR of 14.2% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 13.8% during (2023 - 2030).



Entertainment and media consumption have undergone a profound transformation in recent years, driven by the relentless surge of digital technologies. At the forefront of this revolution stands the Video on Demand (VoD) market, a dynamic landscape that has redefined how audiences engage with content. The adoption of Video on Demand services has witnessed an unprecedented surge, marking a paradigm shift from traditional cable and satellite television. The convenience and flexibility offered by VoD platforms have empowered consumers to break free from scheduled programming, enabling them to watch their favorite content at their own pace and convenience. This change in consumer behavior has been fueled by the ubiquity of high-speed internet, the proliferation of smart devices, and the evolving expectations of the modern viewer.

In addition, the growing media and entertainment sector worldwide has significantly contributed to the rising demand for VoD services. As per the data provided by Statistics Canada, operating revenue in the film, television, and video production industry increased by 20.2% from 2019 to $11.3 billion in 2021.

A growing BFSI sector in Canada often indicates economic growth, increased financial activities, and a higher level of disposable income among the population. The BFSI sector can leverage VOD platforms for targeted advertising. Financial institutions may advertise their services to specific demographics, watching content related to finance, investments, or business. Thus, the rising BFSI sector in North America will boost the region's demand for video on demand (VoD) services.

Based on Deployment Model, the market is segmented into Cloud, and On-premises. Based on Offering, the market is segmented into Solution, and Services. Based on Solution Type, the market is segmented into OTT, Pay TV, and IPTV. Based on Platform Type, the market is segmented into Smartphones, Tablets/Laptops, Smart TVs, and Others. Based on Content-Type, the market is segmented into Movies, TV Shows/Web Series, Music, Educational/Fitness Programs, and Others.

Based on Monetization Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertising-Support Video on Demand (AVoD), Free Ad-Supported Streaming TV (FAST), and Others. Based on Vertical, the market is segmented into Media & Entertainment, Government & Public Sector, Education, Healthcare & Lifesciences, BFSI, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Netflix, Inc.
• Amazon.com, Inc.
• Google LLC (Alphabet Inc.)
• The Walt Disney Company
• Apple, Inc.
• Comcast Corporation
• Sony Corporation
• Kaltura, Inc.
• Muvi
• Reliance Industries Limited

Market Report Segmentation

By Deployment Model

• Cloud
• On-premises

By Offering

• Solution
• OTT
• Pay TV
• IPTV
• Services

By Platform Type

• Smartphones
• Tablets/Laptops
• Smart TVs
• Others

By Content-Type

• Movies
• TV Shows/Web Series
• Music
• Educational/Fitness Programs
• Others

By Monetization Model

• Subscription Video on Demand (SVoD)
• Transactional Video on Demand (TVoD)
• Advertising-Support Video on Demand (AVoD)
• Free Ad-Supported Streaming TV (FAST)
• Others

By Vertical

• Media & Entertainment
• Government & Public Sector
• Education
• Healthcare & Lifesciences
• BFSI
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America