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Top Trends in Household Care and Laundry, 2024 Update

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  • 40 Pages
  • February 2024
  • Region: Global
  • GlobalData
  • ID: 5967437
This report explores envisioned trends likely to shape the household care and laundry sector in 2024.

Influential trends including restore and protect, green transparency, sensory elevation, value skepticism, and influencer hacks stand to become much more prominent in household care and laundry product innovations in 2024.


  • The use of bioenzymes in formulations is a key area of growth and can provide sustainability benefits through extending garment life.
  • Sustainable alternatives to ingredients, packaging, and logistics are key growth areas as firms look to boost sustainability credentials.
  • Scents and sensations associated with products stand to drive growth, while luxury designers move signature scents into the homecare space.
  • High-performing multi-functional household products that can save time and provide eco-benefits are appealing to a large proportion of consumers.
  • The use of formulations that work as well in low-temperature conditions is a key area of growth and can provide both sustainability and cost benefits to consumers, especially in developing markets.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Industry Insights: Top Trends in Household Care and Laundry 2024
  • - Industry Overview
  • - Top Trends in Household Care and Laundry
  • - Trend #1: Restore and Protect
  • - Trend #2: Green Transparency
  • - Trend #3: Sensory Elevation
  • - Trend #4: Value Skepticism
  • - Trend #5: Energy Conservation
  • - Trend #6: Influencer Hacks
  • - Trend #7: Health Impact
  • - Takeaways
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Biorestore
  • Dirty Labs
  • Dr. Barbara Sturm
  • Unilever
  • ASOS
  • Boohoo
  • Asda
  • Cleancut
  • Lenor
  • Neat
  • Gucci
  • Safely
  • Calvin Klein
  • M&S
  • Kurin
  • BioVate Hygienics
  • Beco
  • Rossmann Eco Freude
  • EZ Pur
  • Winni's
  • Good Papa
  • P&G
  • Born Good
  • Lively Clean
  • MyKind