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5th Reputation & Brand Resilience Summit (San Diego, CA, United States - November 5-6, 2024)

San Diego, CA, United States
2 Days: Nov 5th 07:45 - Nov 6th 14:30 PDT
  • Conference
  • Curtis & Coulter
  • ID: 5971269

The 5th Reputation & Brand Resilience Summit has been announced!

Part of the ‘TED-style’ storytelling leadership Summit portfolio, this is a cross-industry event designed for PR/Marketing/Branding & Communications professionals to help create an infallible reputation management plan that ensures you can protect your company or brand against any potential reputational threat.

In today’s super-connected world, news travels fast, especially if it’s bad news. A negative perception of your company or brand can have disastrous consequences for your company’s stability and revenue. The smallest incident can snowball into a reputational threat and every organization - from Fortune 500s to start-ups, is vulnerable.

Join PR/Marketing & Communications professionals for the Industry’s ONLY ‘TED-Style’ Reputation & Brand Resilience Summit. By attending you will learn best practices in how to:

  • DIAGNOSE where reputational threats to your company or brand currently lie
  • IDENTIFY the types of PR crisis you may deal with in the future
  • DEVELOP a robust and infallible reputation management strategy plan involving pre-emptive planning, contingency and recovery plans of action.
  • KNOW the do’s and don’ts from brand and communications experts when responding to major reputational threats
  • TURN potential crisis moments into positive opportunities for future company success

So whether you’re a smaller company dealing with negative online reviews or a larger company dealing with increased scrutiny from the media, online and the general public, this event is not to be missed! Hear from 20+ cross-industry speakers sharing their stories and front-line experiences of planning, contingency & recovery, while managing internal and public communications in often challenging, fast-moving situations.

Summit Themes Include:

  • Critical Thinking: The Bridge PR & AI Need
  • The Future of Online Reputation Management
  • The Art of Storytelling to Enhance Your Brand Reputation
  • You are only as good as your Reputation!
  • Leading by Example in Your Organization
  • From Unknown Brand to Known Brand
  • Maintaining your Reputation: Do’s & Don’ts
  • Social Leadership & Accountability
  • Protecting your Reputation from Imposters
  • Building a Brand on Social Media
  • Cyber Security for Reputation and Brand Resilience in the Digital World
  • Integrating Old School Tactics with New Tools into Reputation Strategy
  • What’s next for Reputation Management: 2024 & Beyond?
  • Marketers and Communicators: Take the Helm with Generative (Gen) AI Change Management
  • Building your Brand with Diverse Audiences
  • Developing & Maintaining an Authentic Brand Voice
  • Choosing a Reputation Management Partner
  • Turning Negative PR into Positive PR




Bahia Resort Hotel
998 W Mission Bay Dr
San Diego, CA
United States


Discover the picturesque natural beauty of the Bahia Resort Hotel. Tucked away on a fourteen-acre peninsula in Mission Bay, the resort is your beachside escape for experiencing the best of San Diego. Lush tropical gardens, miles of sandy beaches, and family-friendly accommodations set the Bahia apart for your next Southern California adventure.

Named a top 10 resort in America for value by TripAdvisor, Bahia Resort Hotel offers both sophistication and affordability on the shores of Mission Bay. This premier family-friendly vacation destination is home to a secluded beach, lush tropical gardens and two Mississippi-style sternwheeler boats, and is only a short distance from renowned attractions such as Belmont Park, San Diego Zoo and SeaWorld San Diego.