EdTech in Germany

Summary

EdTech in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

Educational Technology (EdTech) is the integration of technology into educational practices to improve students’ or users’ learning outcomes. It includes a variety of digital tools and resources, including software, hardware, multimedia, and network equipment. With education technology, learners can learn anytime, anywhere, at their own pace, with tools like gamified content and microlearning courses.
The German EdTech market recorded a revenue of $8.03 billion in 2025, representing a compound annual growth rate (CAGR) of 13.4% between 2020 and 2025.
The pre-K-12 and K-12 segment accounted for the market's largest proportion in 2025, with total revenue of $5.61 billion, equivalent to 70.0% of the market's overall value.
The growth of the German EdTech market during 2020-25 was primarily driven by the rapid digitalization of education and sustained technology adoption across academic and corporate learning environments.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the edtech market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the edtech market in Germany
Leading company profiles reveal details of key edtech market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany edtech market with five year forecasts

Reasons to Buy

What was the size of the Germany edtech market by value in 2025?
What will be the size of the Germany edtech market in 2030?
What factors are affecting the strength of competition in the Germany edtech market?
How has the market performed over the last five years?
What are the main segments that make up Germany's edtech market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?

8 Company Profiles

8.1. Lingoda GmbH
8.2. CoachHub GmbH
8.3. Coursera Inc
8.4. Chegg Inc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related the Analyst research
10.4. About the Analyst

List of Tables

Table 1: Germany edtech market value: $ million, 2020-25
Table 2: Germany edtech market category segmentation: % share, by value, 2020-25
Table 3: Germany edtech market category segmentation: $ million, 2020-25
Table 4: Germany edtech market geography segmentation: $ million, 2025
Table 5: Germany edtech market value forecast: $ million, 2025-30
Table 6: Lingoda GmbH: Key Facts
Table 7: CoachHub GmbH: Key Facts
Table 8: Coursera Inc: Key Facts
Table 9: Coursera Inc: annual financial ratios
Table 10: Coursera Inc: key employees
Table 11: Chegg Inc: Key Facts
Table 12: Chegg Inc: annual financial ratios
Table 13: Chegg Inc: key employees
Table 14: Germany Size of Population (Million), 2021-25
Table 15: Germany Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 16: Germany GDP (Current Prices, $ Billion), 2021-25
Table 17: Germany Inflation, 2021-25
Table 18: Germany Consumer Price Index (Absolute), 2021-25
Table 19: Germany Exchange Rate, 2020-25

List of Figures

Figure 1: Germany edtech market value: $ million, 2020-25
Figure 2: Germany edtech market category segmentation: $ million, 2020-25
Figure 3: Germany edtech market geography segmentation: % share, by value, 2025
Figure 4: Germany edtech market value forecast: $ million, 2025-30
Figure 5: Forces driving competition in the edtech market in Germany, 2025
Figure 6: Drivers of buyer power in the edtech market in Germany, 2025
Figure 7: Drivers of supplier power in the edtech market in Germany, 2025
Figure 8: Factors influencing the likelihood of new entrants in the edtech market in Germany, 2025
Figure 9: Factors influencing the threat of substitutes in the edtech market in Germany, 2025
Figure 10: Drivers of degree of rivalry in the edtech market in Germany, 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Lingoda GmbH
CoachHub GmbH
Coursera Inc
Chegg Inc

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€464EUR$500USD£389GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€697EUR$750USD£583GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€929EUR$1,000USD£777GBP