Substantiation of Food Marketing Claims: FDA and FTC Requirements

This webinar will cover FDA and FTC requirements for substantiating labeling and advertising claims. It will cover best practices in substantiating your claims, legal developments, and defenses.

Why Should You Attend:

Marketing claims for foods and supplements have increased in recent years, as have challenges from regulatory agencies, public prosecutors, industry self-regulatory organizations, and private plaintiffs (class actions). But even if claims are worded properly, a lack of adequate substantiation, on a product-by-product basis, can result in significant liability.

This webinar will focus on the nature and degree of substantiation necessary to support food marketing claims, including health-related benefits and comparisons to competitors’ products. Best practices, legal developments, and defenses will also be covered.

In order to effectively manage risk, proposed marketing claims should be evaluated at an early stage, so that changes can be made if there are problems with substantiation.

Areas Covered in the Webinar:

• FDA requirements for substantiating labeling claims
• FTC requirements for substantiating advertising claims
• NAD standards
• Overview of state consumer protection laws
• Case law trends
• Risk assessments for substantiation of claims

Who Will Benefit:

• Executives of food and dietary supplement companies
• Regulatory Affairs professionals
• Legal Counsel for food and dietary supplement companies
• Marketing Managers
• Research and Development scientists