The ‘Sweden Cards and Payments: Opportunities and Risks to 2029' report provides detailed analysis of market trends in the Sweden ards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfers, cash, and direct debits during the review-period (2020-24e).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025f-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025f-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The ‘Sweden Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Swedish cards and payments industry, including:
- Current and forecast values for each market in the Swedish cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including cards, credit transfers, cash, and direct debits. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing the Swedish cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of the Swedish cards and payments industry.
Key Highlights
- In May 2022, Sweden’s central payment system RIX introduced a new instant payment service called RIX-INST, offering real-time payment settlement in Swedish krona between banks. Operating 24 hours a day, seven days a week, 365 days a year, RIX-INST settles payments using two models: the standard Settlement Model and the Single Instructing Party Settlement Model. With the latter model, there is no need for the payee to authorize the payment. Transactions are carried out immediately once the transaction is approved by RIX-INST. As of February 2025, a total of 45 banks and financial institutions participate in RIX-INST.
- As per the analyst’s Payment Cards Analytics, total card fraud value fell from SEK208.7 million ($19.7 million) in 2020 to an estimated SEK167.1 million ($15.8 million) in 2024e at a negative CAGR of 5.4%. To drive this value down further, the central bank and banking and payment industry stakeholders are intensifying efforts to bolster financial literacy and prioritize fraud prevention. This is being achieved through consumer education and heightened anti-fraud awareness initiatives. For instance, the Swedish Bankers’ Association launched the Svarlurad campaign, which is designed to boost awareness of fraud techniques as well as methods of consumer protection
- Sweden boasts a mature payment infrastructure with robust POS terminal penetration. The number of POS terminals rose from 236,082 in 2020 to 244,129 in 2024e. POS terminals are forecast to record a CAGR of 3.9% over 2025-29, rising to 298,481 in 2029. This will be driven by increased adoption of contactless payments. In addition to traditional POS terminals, companies offer mobile POS solutions targeting SMEs. In October 2024, Apple launched Tap to Pay on iPhone, enabling businesses to accept in-person contactless payments via compatible iPhones. Nets introduced the Tap to Pay on iPhone feature for its merchants in Sweden via Nets’ SoftPOS solution.
Scope
- Card market size in terms of number of cards, value and volume of transactions in the Sweden along with detailed card segmentation of debit, credit and charge cards available in the country.
- Market sizing and analysis of major payment instruments including cards, credit transfers, cash, and direct debits.
- Payment market trends and growth for both historical and forecast period
- Competitor analysis with detailed insights into leading card issuers and schemes.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Sweden cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Sweden cards and payments industry.
- Assess the competitive dynamics in Sweden cards and payments industry.
- Gain insights into marketing strategies used for various card types in Sweden.
- Gain insights into key regulations governing Sweden cards and payments industry.
Table of Contents
1. Executive Summary2. Market Overview
3. Payment Instruments
4. Card-Based Payments
5. Merchant acquiring
6. Ecommerce Payments
7. In-store Payments
8. Buy Now Pay Later
9. Mobile Payments
10. P2P Payments
11. Bill Payments
12. Alternative Payments
13. Payment Innovation
14. Job Analysis
15. Payment Infrastructure and Regulation
16. Appendix
List of Tables
- Key facts, 2024
- Benchmarking of payment cards, 2024
- Payment instrument transaction values (LCU), 2020-29f
- Payment instrument transaction values ($), 2020-29f
- Payment instrument transaction volumes (units), 2020-29f
- Payment cards in circulation by type (units), 2020-29f
- Volume of payment card transactions (units), 2020-29f
- Value of payment card transactions (LCU), 2020-29f
- Value of payment card transactions ($), 2020-29f
- Debit cards in circulation (units), 2020-29f
- Debit card transaction volumes, 2020-29f
- Debit card transaction values (LCU), 2020-29f
- Debit card transaction values ($), 2020-29f
- Debit cards in circulation by scheme (units), 2020-24e
- Debit card transaction values by scheme (LCU), 2020-24e
- Debit card transaction values by scheme ($), 2020-24e
- Debit cards in circulation by issuer (units), 2020-24e
- Debit cards transaction value by issuer (LCU), 2020-24e
- Debit cards transaction value by issuer ($), 2020-24e
- credit and charge cards in circulation (units), 2020-29f
- credit and charge card transaction volumes, 2020-29f
- credit and charge card transaction values (LCU), 2020-29f
- credit and charge card transaction values ($), 2020-29f
- credit and charge cards in circulation by scheme (units), 2020-24e
- credit and charge card transaction values by scheme (LCU), 2020-24e
- credit and charge card transaction values by scheme ($), 2020-24e
- credit and charge cards in circulation by issuer (units), 2020-24e
- credit and charge cards transaction value by issuer (LCU), 2020-24e
- credit and charge cards transaction value by issuer ($), 2020-24e
- Credit cards in circulation (units), 2020-29f
- Credit card transaction volumes, 2020-29f
- Credit card transaction values (LCU), 2020-29f
- Credit card transaction values ($), 2020-29f
- Credit cards in circulation by scheme (units), 2020-24e
- Credit card transaction values by scheme (LCU), 2020-24e
- Credit card transaction values by scheme ($), 2020-24e
- Credit cards in circulation by issuer (units), 2020-24e
- Credit cards transaction value by issuer (LCU), 2020-24e
- Credit cards transaction value by issuer ($), 2020-24e
- charge cards in circulation (units), 2020-29f
- charge card transaction volumes, 2020-29f
- charge card transaction values (LCU), 2020-29f
- charge card transaction values ($), 2020-29f
- charge cards in circulation by scheme (units), 2020-24e
- charge card transaction values by scheme (LCU), 2020-24e
- charge card transaction values by scheme ($), 2020-24e
- merchant acquiring transaction volumes (units), 2020-29f
- merchant acquiring transaction values (LCU), 2020-29f
- merchant acquiring transaction values ($), 2020-29f
- acquirers’ transaction volumes (units), 2020-24e
- acquirers’ transaction values (LCU), 2020-24e
- acquirers’ transaction values ($), 2020-24e
- retail outlets and card-accepting merchants (units), 2020-29f
- debit card average interchange fees (%), 2020-24e
- credit and charge card average interchange fees (%), 2020-24e
- debit card merchant service charge and interchange fee (%), 2020-29f
- credit and charge card merchant service charge and interchange fee (%), 2020-29f
- retail market by product categories (LCU), 2020-29f
- retail market by product categories ($), 2020-29f
- retail market by service categories (LCU), 2018-22
- retail market by service categories ($), 2018-22
- Inflation rate
- GDP growth rate
- Payment instruments transaction value and volume
- Instant payments transaction value and volume
- Card penetration
- Card payments by value
- Debit card frequency of payments and average transaction value
- Debit card schemes transaction value and volume
- Debit card issuers by number of cards and transaction value
- Credit and charge card frequency of payments and average transaction value
- Credit and charge card schemes transaction value and volume
- Credit and charge card issuers by number of cards and transaction value
- Credit card debt
- Contactless card holding and usage in detail
- Merchant acquiring of payment card transaction value and volume
- Merchant acquiring of payment card transaction value and volume by company type
- Retail product by catagories transaction value and year-on-year grouth
- Retail services by catagories transaction value and year-on-year grouth
- E-commerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
- Ecommerce market by product and services
- Ecommerce market by paymnet tools
- Factors driving in-store payments and In-store transaction value by payment method
- In-store transaction value by products and services
- BNPL service used in the last six months and Preferred BNPL brand/tool for in-store payments
- BNPL online transaction value and transaction volume
- BNPL share of overall ecommerce transaction value and preferred BNPL brand/tool for online payments
- Digital wallet transaction value and volume
- Digital wallet funding methods, Digital wallet preference by product/service and Digital wallet ownership by brand
- Domestic and international P2P money transfers
- Paymnet tool preference for bill payment and bill paymnet frequency
- Active jobs intensity in the country
- Number of POS terminals and ATMs
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Swedbank
- SEB
- Svenska Handelsbanken
- Ikano Bank
- Nordea
- Medmera Bank
- ICA Banken
- Skandia
- Visa
- American Express
- Mastercard
- PayPal
- Google Pay
- Klarna
- Swish
- Samsung Pay
