Sweden Cards and Payments: Opportunities and Risks to 2030

The ‘Sweden Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Sweden cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfer, direct debits and cash during the review-period (2021-25e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026f-30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The ‘Sweden Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Sweden cards and payments industry, including:

• Current and forecast values for each market in Sweden cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cards, credit transfer, direct debits and cash. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing Sweden cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of Sweden cards and payments industry.

Key Highlights

• Sweden’s payment infrastructure is evolving, supported by government financial inclusion initiatives and by banks and payment companies offering simple, cost‑effective mobile POS terminals, particularly for SMEs. In June 2025, the payment service provider Westpay launched a SoftPOS solution; enabling businesses to accept payments directly via their Android mobile devices.
• Real-time instant payments are gaining traction in Sweden. In January 2026, Klarna introduced P2P payment services; enabling users to send and receive money directly through its platform. Meanwhile, Sveriges Riksbank, in collaboration with the European Central Bank (ECB) and Denmark’s Central Bank (Danmarks Nationalbank), extended the Eurosystem’s Trans-European Automated Real-time Gross-settlement Express Transfer (TARGET) Instant Payment Settlement (TIPS) platform to support instant cross-currency settlement between participating currencies. This service is referred to as TIPS Cross-Currency (TIPS X-CCY) and was launched in October 2025.
• The Swedish ecommerce market is poised for further growth with the launch of live shopping platforms. In September 2025, the Norwegian electronics retailer Power partnered with Bambuser, a provider of interactive video shopping technology, to offer live commerce capabilities in the Nordic region. This initiative allows customers to interact with products and hosts in real time; enhancing the online shopping experience. The live shows also aim to combine the benefits of physical store experiences with the convenience of ecommerce.

Report Scope

• Card market size in terms of number of cards, value and volume of transactions in Sweden along with detailed card segmentation of debit, credit and charge cards available in the country.
• Market sizing and analysis of major payment instruments including cards, credit transfer, direct debits and cash.
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to Sweden cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in Sweden cards and payments industry.
• Assess the competitive dynamics in Sweden cards and payments industry.
• Gain insights into marketing strategies used for various card types in Sweden.
• Gain insights into key regulations governing the Sweden cards and payments industry.