The Ramadan/Eid 2026 report forms part of the analyst's Retail Occasions series, and gives insight into the profile and spending habits of Ramadan/Eid shoppers.
Report Scope
- For Ramadan/Eid shoppers in 2026, quality and value for money dictated retailer choice
- Versus 2025, Ramadan/Eid shoppers increased spending on clothing and items for the home
- Ramadan/Eid shoppers are increasingly using credit options such as buy now, pay later to finance their spending on Ramadan/Eid
Reasons to Buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer for Ramadan/Eid.
- Understand what drives retailer choice among Ramadan/Eid shoppers, such as convenience, value for money and delivery options in order to maximise sales potential.
- Find out which categories are the most popular for shoppers buying for Ramadan/Eid.
Table of Contents
- Buying dynamics
- Financing occasion spending
- Who shoppers bought for
- Frequency of purchases
- Retailer usage
- Retailer selection
- Ramadan/Eid statements
- METHODOLOGY
- Technical details: consumer survey work
- Ramadan/Eid participation penetration, overall, by demographic and region for 2026 and overall for 2024 & 2025
- Ramadan/Eid shopper penetration, overall, by demographic and region for 2026 and overall for 2024 & 2025
- Ramadan/Eid shopper profile by demographic and region 2026
- What categories consumers bought to celebrate Ramadan/Eid in 2026 and ppt change on 2025
- Average spend on various categories for Ramadan/Eid, 2026 and change on 2025
- How consumers financed their spending on Ramadan/Eid, 2026 and 2025
- Who consumers purchased Ramadan/Eid gifts for, 2026 and 2025
- How often consumers shopped during Ramadan/Eid, 2026
- When consumers started shopping for Ramadan/Eid, 2026 and 2025
- Retailers most shopped at for Ramadan/Eid, 2026 and 2025
- What's driving retailer selection at the retailer where consumers did most of their shopping in 2026 and change on 2025
- Agreement and disagreement statements about Ramadan/Eid 2026 and change on 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- H&M
- John Lewis & Partners
- Morrisons
- Next
- Sainsbury's
- Tesco
- TK Maxx
