The Ramadan/Eid 2025 report forms part of the analyst's Retail Occasions series, and gives insight into the profile and spending habits of Ramadan/Eid shoppers.
Scope
- Price fell significantly as a driver of retailer selection for Ramadan/Eid shoppers in 2025, as shoppers prioritised value for money and convenience instore.
- The proportion of consumers participating in Ramadan/Eid celebrations has risen versus 2024
- Ramadan/Eid shoppers are increasingly using credit payment options to celebrate the event
Reasons to Buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer for Ramadan/Eid.
- Understand what drives retailer choice among Ramadan/Eid shoppers, such as convenience, value for money and delivery options in order to maximise sales potential.
- Find out which categories are the most popular for shoppers buying for Ramadan/Eid.
Table of Contents
- Trend Insights - stores & online
- Buying dynamics
- Financial spending
- Who shoppers bought for
- Frequency of purchases
- Retailer usage
- Retailer selection
- Ramadan/Eid statements
- Methodology
- Technical details: consumer survey work
- Ramadan/Eid participation penetration, overall, by demographic and region for 2025 and overall for 2024
- Ramadan/Eid shopper penetration, overall, by demographic and region for 2025 and overall for 2024
- Ramadan/Eid shopper profile by demographic and region 2025
- What categories consumers bought to celebrate Ramadan/Eid in 2025 and ppt change on 2024
- Average spend on Ramadan/Eid, 2025 and change on 2024
- How consumers financed their spending on Ramadan/Eid, 2025 and 2024
- Who consumers purchased Ramadan/Eid gifts for, 2025 and 2024
- How often consumers shopped during Ramadan/Eid, 2025
- When consumers started shopping for Ramadan/Eid, 2025 and 2024
- Retailers most shopped at for Ramadan/Eid, 2025 and 2024
- What's driving retailer selection at the retailer where consumers did most of their shopping in 2025 and change on 2024
- Agreement and disagreement statements about Ramadan/Eid 2025 and change on 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- H&M
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Morrisons
- Primark
- Sainsbury's
- Tesco
