Advertising in Mexico - Research and Markets

Advertising in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Mexican advertising industry recorded revenues of $7.6 billion in 2024, representing a compound annual growth rate (CAGR) of 3.3% between 2019 and 2024.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $4.2 billion, equivalent to 55.8% of the industry's overall value.
In 2024, the Mexican advertising industry recorded an annual growth of 8.1%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Mexico reached 109.6 million, up 3.4% annually.

Report Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Mexico
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Mexico
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Mexico advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Mexico advertising market by value in 2024?
What will be the size of the Mexico advertising market in 2029?
What factors are affecting the strength of competition in the Mexico advertising market?
How has the market performed over the last five years?
Who are the top competitors in Mexico's advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the key players in the industry?
7.2. What are the strengths of leading companies?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?

8 Company Profiles

8.1. Omnicom Group Inc
8.2. Havas SA
8.3. Publicis Groupe SA
8.4. WPP Plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Mexico advertising industry value: $ million, 2019-24
Table 2: Mexico advertising industry category segmentation: % share, by value, 2019-24
Table 3: Mexico advertising industry category segmentation: $ million, 2019-24
Table 4: Mexico advertising industry geography segmentation: $ million, 2024
Table 5: Mexico advertising industry value forecast: $ million, 2024-29
Table 6: Omnicom Group Inc: Key Facts
Table 7: Omnicom Group Inc: Annual Financial Ratios
Table 8: Omnicom Group Inc: Key Employees
Table 9: Omnicom Group Inc: Key Employees Continued
Table 10: Havas SA: Key Facts
Table 11: Havas SA: Key Employees
Table 12: Havas SA: Key Employees Continued
Table 13: Publicis Groupe SA: Key Facts
Table 14: Publicis Groupe SA: Annual Financial Ratios
Table 15: Publicis Groupe SA: Key Employees
Table 16: Publicis Groupe SA: Key Employees Continued
Table 17: WPP Plc: Key Facts
Table 18: WPP Plc: Annual Financial Ratios
Table 19: WPP Plc: Key Employees
Table 20: WPP Plc: Key Employees Continued
Table 21: Mexico Size of Population (Million), 2020-24
Table 22: Mexico Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Mexico GDP (Current Prices, $ Billion), 2020-24
Table 24: Mexico Inflation, 2020-24
Table 25: Mexico Consumer Price Index (Absolute), 2020-24
Table 26: Mexico Exchange Rate, 2019-24

List of Figures

Figure 1: Mexico advertising industry value: $ million, 2019-24
Figure 2: Mexico advertising industry category segmentation: $ million, 2019-24
Figure 3: Mexico advertising industry geography segmentation: % share, by value, 2024
Figure 4: Mexico advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in Mexico, 2024
Figure 6: Drivers of buyer power in the advertising industry in Mexico, 2024
Figure 7: Drivers of supplier power in the advertising industry in Mexico, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in Mexico, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Omnicom Group Inc
Havas SA
Publicis Groupe SA
WPP Plc

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€309EUR$350USD£267GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€464EUR$525USD£400GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€618EUR$700USD£534GBP

Key Highlights

Report Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Advertising Market - Global Forecast 2026-2032

Advertising North America (NAFTA) Industry Guide 2020-2029

Web3 Marketing Market Report 2026

Advertising in North America

Global Advertising