Advertising in Canada - Research and Markets

Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Canadian advertising industry recorded revenues of $16.9 billion in 2024, representing a compound annual growth rate (CAGR) of 4.9% between 2019 and 2024.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $2.8 billion, equivalent to 16.3% of the industry's overall value.
In 2024, the Canadian advertising industry recorded an annual growth of 9.4%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Canada reached 38.7 million, up 2.0% annually.

Report Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Canada
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts

Reasons to Buy

What was the size of the Canada advertising market by value in 2024?
What will be the size of the Canada advertising market in 2029?
What factors are affecting the strength of competition in the Canada advertising market?
How has the market performed over the last five years?
What are the main segments that make up Canada's advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the key players in the industry?
7.2. What are the strengths of leading companies?
7.3. What trends are impacting the industry?
7.4. What have been the most recent developments in the industry?

8 Company Profiles

8.1. Publicis Groupe SA
8.2. Dentsu Group Inc
8.3. WPP Plc
8.4. Omnicom Group Inc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Canada advertising industry value: $ million, 2019-24
Table 2: Canada advertising industry category segmentation: % share, by value, 2019-24
Table 3: Canada advertising industry category segmentation: $ million, 2019-24
Table 4: Canada advertising industry geography segmentation: $ million, 2024
Table 5: Canada advertising industry value forecast: $ million, 2024-29
Table 6: Publicis Groupe SA: Key Facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Dentsu Group Inc: Key Facts
Table 11: Dentsu Group Inc: Annual Financial Ratios
Table 12: Dentsu Group Inc: Key Employees
Table 13: Dentsu Group Inc: Key Employees Continued
Table 14: WPP Plc: Key Facts
Table 15: WPP Plc: Annual Financial Ratios
Table 16: WPP Plc: Key Employees
Table 17: WPP Plc: Key Employees Continued
Table 18: Omnicom Group Inc: Key Facts
Table 19: Omnicom Group Inc: Annual Financial Ratios
Table 20: Omnicom Group Inc: Key Employees
Table 21: Omnicom Group Inc: Key Employees Continued
Table 22: Canada Size of Population (Million), 2020-24
Table 23: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Canada GDP (Current Prices, $ Billion), 2020-24
Table 25: Canada Inflation, 2020-24
Table 26: Canada Consumer Price Index (Absolute), 2020-24
Table 27: Canada Exchange Rate, 2019-24

List of Figures

Figure 1: Canada advertising industry value: $ million, 2019-24
Figure 2: Canada advertising industry category segmentation: $ million, 2019-24
Figure 3: Canada advertising industry geography segmentation: % share, by value, 2024
Figure 4: Canada advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in Canada, 2024
Figure 6: Drivers of buyer power in the advertising industry in Canada, 2024
Figure 7: Drivers of supplier power in the advertising industry in Canada, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Canada, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in Canada, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Publicis Groupe SA
Dentsu Group Inc
WPP Plc
Omnicom Group Inc

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€312EUR$350USD£270GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€468EUR$525USD£405GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€624EUR$700USD£540GBP

Key Highlights

Report Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Advertising Market - Global Forecast 2026-2032

Advertising North America (NAFTA) Industry Guide 2020-2029

Web3 Marketing Market Report 2026

Advertising in North America

Global Advertising