The global market for Short Term Vacation Rentals was estimated at US$99.2 Billion in 2025 and is projected to reach US$162.6 Billion by 2032, growing at a CAGR of 7.3% from 2025 to 2032. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The rise of the short-term vacation rental market has been significantly shaped by advancements in digital technology and shifts in consumer travel preferences. Online platforms have leveraged technology to simplify the booking process, making it as easy as a few clicks to reserve a space anywhere in the world. This convenience is backed by robust systems for user reviews, secure payment methods, and customer service support, enhancing trust and reliability among users. Additionally, changing travel habits, particularly the increase in demand for authentic and local travel experiences, have propelled the popularity of short-term rentals. Travelers are increasingly looking for accommodations that offer a sense of place and a personal touch, which these rentals often provide. Moreover, the flexibility of renting a private home for a short period has also become more appealing in the context of rising remote work trends, where people blend work and leisure travel.
The growth in the short-term vacation rental market is driven by several factors, including technological innovations, regulatory changes, and evolving consumer behaviors. Enhanced digital platforms that offer greater user-friendliness and integrated services like virtual tours and automated check-ins are making short-term rentals more accessible and appealing. On the regulatory front, cities and countries are increasingly recognizing the economic benefits of this market, leading to adjusted zoning laws and tax regulations that facilitate the growth of vacation rentals. Additionally, consumer behavior has shifted towards valuing more space, privacy, and amenities during travel - qualities that short-term rentals typically offer. These factors, coupled with the growing trend of 'staycations' and increased interest in domestic travel due to global travel uncertainties, are further boosting the market. As a result, the short-term vacation rental industry is not just surviving but thriving, adapting rapidly to meet the changing needs of modern travelers.
Short Term Vacation Rentals - Key Trends and Drivers
Short-term vacation rentals refer to the renting out of privately owned residences, such as apartments, houses, or cottages, for short periods - typically less than 30 days. This market segment has expanded rapidly, facilitated by online platforms like Airbnb, VRBO, and Booking.com, which connect property owners with travelers seeking temporary accommodations. These platforms provide a wide array of options that cater to diverse consumer needs, from budget-friendly rooms to luxury homes, offering more personalized and unique lodging experiences compared to traditional hotels. This model not only benefits travelers with more flexibility and convenience but also enables property owners to generate additional income.The rise of the short-term vacation rental market has been significantly shaped by advancements in digital technology and shifts in consumer travel preferences. Online platforms have leveraged technology to simplify the booking process, making it as easy as a few clicks to reserve a space anywhere in the world. This convenience is backed by robust systems for user reviews, secure payment methods, and customer service support, enhancing trust and reliability among users. Additionally, changing travel habits, particularly the increase in demand for authentic and local travel experiences, have propelled the popularity of short-term rentals. Travelers are increasingly looking for accommodations that offer a sense of place and a personal touch, which these rentals often provide. Moreover, the flexibility of renting a private home for a short period has also become more appealing in the context of rising remote work trends, where people blend work and leisure travel.
The growth in the short-term vacation rental market is driven by several factors, including technological innovations, regulatory changes, and evolving consumer behaviors. Enhanced digital platforms that offer greater user-friendliness and integrated services like virtual tours and automated check-ins are making short-term rentals more accessible and appealing. On the regulatory front, cities and countries are increasingly recognizing the economic benefits of this market, leading to adjusted zoning laws and tax regulations that facilitate the growth of vacation rentals. Additionally, consumer behavior has shifted towards valuing more space, privacy, and amenities during travel - qualities that short-term rentals typically offer. These factors, coupled with the growing trend of 'staycations' and increased interest in domestic travel due to global travel uncertainties, are further boosting the market. As a result, the short-term vacation rental industry is not just surviving but thriving, adapting rapidly to meet the changing needs of modern travelers.
Report Scope
The report analyzes the Short Term Vacation Rentals market, presented in terms of market value (US$). The analysis covers the key segments and geographic regions outlined below:- Segments: Accommodation Type (Home Accommodation, Resort / Condominium Accommodation, Apartment Accommodation, Other Accommodations); Booking Mode (Online Booking, Offline Booking).
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Home Accommodation segment, which is expected to reach US$70.3 Billion by 2032 with a CAGR of 7.6%. The Resort / Condominium Accommodation segment is also set to grow at 8.2% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $30.7 Billion in 2025, and China, forecasted to grow at an impressive 11.5% CAGR to reach $40.6 Billion by 2032. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Short Term Vacation Rentals Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Short Term Vacation Rentals Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Short Term Vacation Rentals Market expected to evolve by 2032?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2032?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2025 to 2032.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Agoda Company Pte. Ltd., Airbnb Inc., atraveo GmbH, Boutique Vacation Rentals, Casiola WorldWide LLC and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the companies featured in this Short Term Vacation Rentals market report include:
- Agoda Company Pte. Ltd.
- Airbnb Inc.
- atraveo GmbH
- Boutique Vacation Rentals
- Casiola WorldWide LLC
- Evolve Vacation Rental
- Expedia Group
- Holidu
- HomeToGo
- Novasol
- onefinestay
- Roamhome Pvt. Ltd.
Domain Expert Insights
This market report incorporates insights from domain experts across enterprise, industry, academia, and government sectors. These insights are consolidated from multilingual multimedia sources, including text, voice, and image-based content, to provide comprehensive market intelligence and strategic perspectives. As part of this research study, the publisher tracks and analyzes insights from 43 domain experts. Clients may request access to the network of experts monitored for this report, along with the online expert insights tracker.Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Agoda Company Pte. Ltd.
- Airbnb Inc.
- atraveo GmbH
- Boutique Vacation Rentals
- Casiola WorldWide LLC
- Evolve Vacation Rental
- Expedia Group
- Holidu
- HomeToGo
- Novasol
- onefinestay
- Roamhome Pvt. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 298 |
| Published | June 2026 |
| Forecast Period | 2025 - 2032 |
| Estimated Market Value ( USD | $ 99.2 Billion |
| Forecasted Market Value ( USD | $ 162.6 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
