The global market for Short Term Vacation Rentals was estimated at US$120.3 Billion in 2024 and is projected to reach US$172.0 Billion by 2030, growing at a CAGR of 6.1% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Short Term Vacation Rentals market.
The rise of the short-term vacation rental market has been significantly shaped by advancements in digital technology and shifts in consumer travel preferences. Online platforms have leveraged technology to simplify the booking process, making it as easy as a few clicks to reserve a space anywhere in the world. This convenience is backed by robust systems for user reviews, secure payment methods, and customer service support, enhancing trust and reliability among users. Additionally, changing travel habits, particularly the increase in demand for authentic and local travel experiences, have propelled the popularity of short-term rentals. Travelers are increasingly looking for accommodations that offer a sense of place and a personal touch, which these rentals often provide. Moreover, the flexibility of renting a private home for a short period has also become more appealing in the context of rising remote work trends, where people blend work and leisure travel.
The growth in the short-term vacation rental market is driven by several factors, including technological innovations, regulatory changes, and evolving consumer behaviors. Enhanced digital platforms that offer greater user-friendliness and integrated services like virtual tours and automated check-ins are making short-term rentals more accessible and appealing. On the regulatory front, cities and countries are increasingly recognizing the economic benefits of this market, leading to adjusted zoning laws and tax regulations that facilitate the growth of vacation rentals. Additionally, consumer behavior has shifted towards valuing more space, privacy, and amenities during travel - qualities that short-term rentals typically offer. These factors, coupled with the growing trend of 'staycations' and increased interest in domestic travel due to global travel uncertainties, are further boosting the market. As a result, the short-term vacation rental industry is not just surviving but thriving, adapting rapidly to meet the changing needs of modern travelers.
Short Term Vacation Rentals - Key Trends and Drivers
Short-term vacation rentals refer to the renting out of privately owned residences, such as apartments, houses, or cottages, for short periods - typically less than 30 days. This market segment has expanded rapidly, facilitated by online platforms like Airbnb, VRBO, and Booking.com, which connect property owners with travelers seeking temporary accommodations. These platforms provide a wide array of options that cater to diverse consumer needs, from budget-friendly rooms to luxury homes, offering more personalized and unique lodging experiences compared to traditional hotels. This model not only benefits travelers with more flexibility and convenience but also enables property owners to generate additional income.The rise of the short-term vacation rental market has been significantly shaped by advancements in digital technology and shifts in consumer travel preferences. Online platforms have leveraged technology to simplify the booking process, making it as easy as a few clicks to reserve a space anywhere in the world. This convenience is backed by robust systems for user reviews, secure payment methods, and customer service support, enhancing trust and reliability among users. Additionally, changing travel habits, particularly the increase in demand for authentic and local travel experiences, have propelled the popularity of short-term rentals. Travelers are increasingly looking for accommodations that offer a sense of place and a personal touch, which these rentals often provide. Moreover, the flexibility of renting a private home for a short period has also become more appealing in the context of rising remote work trends, where people blend work and leisure travel.
The growth in the short-term vacation rental market is driven by several factors, including technological innovations, regulatory changes, and evolving consumer behaviors. Enhanced digital platforms that offer greater user-friendliness and integrated services like virtual tours and automated check-ins are making short-term rentals more accessible and appealing. On the regulatory front, cities and countries are increasingly recognizing the economic benefits of this market, leading to adjusted zoning laws and tax regulations that facilitate the growth of vacation rentals. Additionally, consumer behavior has shifted towards valuing more space, privacy, and amenities during travel - qualities that short-term rentals typically offer. These factors, coupled with the growing trend of 'staycations' and increased interest in domestic travel due to global travel uncertainties, are further boosting the market. As a result, the short-term vacation rental industry is not just surviving but thriving, adapting rapidly to meet the changing needs of modern travelers.
SCOPE OF STUDY:
The report analyzes the Short Term Vacation Rentals market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Accommodation Type (Home Accommodation, Resort / Condominium Accommodation, Apartment Accommodation, Other Accommodations); Booking Mode (Online Booking, Offline Booking)
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Home Accommodation segment, which is expected to reach US$74.1 Billion by 2030 with a CAGR of a 6.4%. The Resort / Condominium Accommodation segment is also set to grow at 7.1% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $32.4 Billion in 2024, and China, forecasted to grow at an impressive 9.9% CAGR to reach $37.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Short Term Vacation Rentals Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Short Term Vacation Rentals Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Short Term Vacation Rentals Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Agoda Company Pte. Ltd., Airbnb Inc., atraveo GmbH, Boutique Vacation Rentals, Casiola WorldWide LLC and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 61 companies featured in this Short Term Vacation Rentals market report include:
- Agoda Company Pte. Ltd.
- Airbnb Inc.
- atraveo GmbH
- Boutique Vacation Rentals
- Casiola WorldWide LLC
- Evolve Vacation Rental
- Expedia Group
- Holidu
- HomeToGo
- Novasol
- onefinestay
- Roamhome Pvt. Ltd.
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Agoda Company Pte. Ltd.
- Airbnb Inc.
- atraveo GmbH
- Boutique Vacation Rentals
- Casiola WorldWide LLC
- Evolve Vacation Rental
- Expedia Group
- Holidu
- HomeToGo
- Novasol
- onefinestay
- Roamhome Pvt. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 298 |
| Published | June 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 120.3 Billion |
| Forecasted Market Value ( USD | $ 172 Billion |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
