The vacation rental market size has grown strongly in recent years. It will grow from $94.83 billion in 2025 to $101.06 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to rise of online accommodation platforms, growth in leisure travel demand, preference for home-like stays, cost advantages over hotels, expansion of peer-to-peer rentals.
The vacation rental market size is expected to see strong growth in the next few years. It will grow to $129.84 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to growth of digital nomad travel, ai-driven pricing optimization, stricter short-term rental regulations, demand for premium vacation homes, expansion into secondary destinations. Major trends in the forecast period include platform-based property management, smart home enabled rentals, sustainable and eco-friendly stays, remote work and long-stay rentals, experience-led local hosting.
The expansion of the travel and tourism sectors is anticipated to drive the growth of the vacation rental market. These sectors are broad and intricate, covering everything from transportation that takes travelers to their destinations to the variety of services and experiences that make travel enjoyable. The growth in travel and tourism is attributed to improved transportation infrastructure, globalization, trade liberalization, a rising preference for experiential travel, and increased interest in health and wellness tourism. Vacation rentals support these sectors by offering diverse accommodation options, boosting local economies, encouraging longer stays, and enhancing traveler experiences with more personalized and flexible lodging choices. For instance, in April 2024, the World Travel and Tourism Council reported that in 2023, travel and tourism contributed about 9.1% to the global gross domestic product (GDP), totaling over $9.9 trillion. It forecasts continued growth, with the sector's GDP contribution expected to reach $11.1 trillion by 2024. Thus, the rapid expansion in travel and tourism is fueling the growth of the vacation rental market.
Leading companies in the vacation rental market are focusing on business expansion through innovative solutions such as premium vacation rental homes to attract high-end travelers, enhance guest experiences, and stand out in a competitive market. Premium vacation rental homes are luxury properties offering exceptional amenities, superior comfort, and unique experiences for travelers seeking upscale accommodations and personalized services. For example, in June 2024, OYO Rooms, an India-based hospitality company, launched the premium vacation rental brand Belvilla in collaboration with Sojo Stays, a UK-based apartment rental chain. This partnership aims to offer a curated collection of Belvilla by Oyo vacation homes in prime locations across several major UK cities. Guests can book these properties for short-term and longer stays through Belvilla platforms and other booking sites. The launch of Belvilla by Oyo in the UK reflects the company's efforts to diversify its geographic footprint and capitalize on the growing demand for premium vacation rental experiences.
In May 2023, Guesty, Inc., an Israel-based property management software company, acquired StaySense, LLC. for an undisclosed amount. Through this acquisition, Guesty aims to enhance its direct booking and marketing capabilities for vacation rental managers, strengthen its position in the U.S. vacation rental market, and further its strategy of consolidating the fragmented hospitality industry under its platform. StaySense LLC is a US-based technology company specializing in marketing and distribution solutions for the vacation rental industry.
Major companies operating in the vacation rental market are Airbnb Inc., Wyndham Destinations Inc., Vacasa LLC, VRBO Inc., NOVASOL A/S, Pacaso Inc., AvantStay Inc., 9flats GmbH, Panhandle Getaways Inc., StayMarquis LLC, Coastal Living Group LLC, Elliott Realty Group, Sonder Holdings Inc., Blueground, Casai, OYO Vacation Homes, Plum Guide, GuestReady, Awning.com, TurnKey Vacation Rentals.
Europe was the largest region in the vacation rental market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vacation rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vacation rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vacation rental market includes revenues earned by entities by providing services such as kitchen facilities, entertainment, internet access, maintenance, and safety features. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The vacation rental market size is expected to see strong growth in the next few years. It will grow to $129.84 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to growth of digital nomad travel, ai-driven pricing optimization, stricter short-term rental regulations, demand for premium vacation homes, expansion into secondary destinations. Major trends in the forecast period include platform-based property management, smart home enabled rentals, sustainable and eco-friendly stays, remote work and long-stay rentals, experience-led local hosting.
The expansion of the travel and tourism sectors is anticipated to drive the growth of the vacation rental market. These sectors are broad and intricate, covering everything from transportation that takes travelers to their destinations to the variety of services and experiences that make travel enjoyable. The growth in travel and tourism is attributed to improved transportation infrastructure, globalization, trade liberalization, a rising preference for experiential travel, and increased interest in health and wellness tourism. Vacation rentals support these sectors by offering diverse accommodation options, boosting local economies, encouraging longer stays, and enhancing traveler experiences with more personalized and flexible lodging choices. For instance, in April 2024, the World Travel and Tourism Council reported that in 2023, travel and tourism contributed about 9.1% to the global gross domestic product (GDP), totaling over $9.9 trillion. It forecasts continued growth, with the sector's GDP contribution expected to reach $11.1 trillion by 2024. Thus, the rapid expansion in travel and tourism is fueling the growth of the vacation rental market.
Leading companies in the vacation rental market are focusing on business expansion through innovative solutions such as premium vacation rental homes to attract high-end travelers, enhance guest experiences, and stand out in a competitive market. Premium vacation rental homes are luxury properties offering exceptional amenities, superior comfort, and unique experiences for travelers seeking upscale accommodations and personalized services. For example, in June 2024, OYO Rooms, an India-based hospitality company, launched the premium vacation rental brand Belvilla in collaboration with Sojo Stays, a UK-based apartment rental chain. This partnership aims to offer a curated collection of Belvilla by Oyo vacation homes in prime locations across several major UK cities. Guests can book these properties for short-term and longer stays through Belvilla platforms and other booking sites. The launch of Belvilla by Oyo in the UK reflects the company's efforts to diversify its geographic footprint and capitalize on the growing demand for premium vacation rental experiences.
In May 2023, Guesty, Inc., an Israel-based property management software company, acquired StaySense, LLC. for an undisclosed amount. Through this acquisition, Guesty aims to enhance its direct booking and marketing capabilities for vacation rental managers, strengthen its position in the U.S. vacation rental market, and further its strategy of consolidating the fragmented hospitality industry under its platform. StaySense LLC is a US-based technology company specializing in marketing and distribution solutions for the vacation rental industry.
Major companies operating in the vacation rental market are Airbnb Inc., Wyndham Destinations Inc., Vacasa LLC, VRBO Inc., NOVASOL A/S, Pacaso Inc., AvantStay Inc., 9flats GmbH, Panhandle Getaways Inc., StayMarquis LLC, Coastal Living Group LLC, Elliott Realty Group, Sonder Holdings Inc., Blueground, Casai, OYO Vacation Homes, Plum Guide, GuestReady, Awning.com, TurnKey Vacation Rentals.
Europe was the largest region in the vacation rental market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vacation rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vacation rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vacation rental market includes revenues earned by entities by providing services such as kitchen facilities, entertainment, internet access, maintenance, and safety features. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Vacation Rental Market Characteristics
3. Vacation Rental Market Supply Chain Analysis
4. Global Vacation Rental Market Trends and Strategies
5. Vacation Rental Market Analysis of End Use Industries
7. Global Vacation Rental Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Vacation Rental Total Addressable Market (TAM) Analysis for the Market
9. Vacation Rental Market Segmentation
10. Vacation Rental Market Regional and Country Analysis
11. Asia-Pacific Vacation Rental Market
12. China Vacation Rental Market
13. India Vacation Rental Market
14. Japan Vacation Rental Market
15. Australia Vacation Rental Market
16. Indonesia Vacation Rental Market
17. South Korea Vacation Rental Market
18. Taiwan Vacation Rental Market
19. South East Asia Vacation Rental Market
20. Western Europe Vacation Rental Market
21. UK Vacation Rental Market
22. Germany Vacation Rental Market
23. France Vacation Rental Market
24. Italy Vacation Rental Market
25. Spain Vacation Rental Market
26. Eastern Europe Vacation Rental Market
27. Russia Vacation Rental Market
28. North America Vacation Rental Market
29. USA Vacation Rental Market
30. Canada Vacation Rental Market
31. South America Vacation Rental Market
32. Brazil Vacation Rental Market
33. Middle East Vacation Rental Market
34. Africa Vacation Rental Market
36. Vacation Rental Market Competitive Landscape and Company Profiles
37. Vacation Rental Market Other Major and Innovative Companies
40. Vacation Rental Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Vacation Rental Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses vacation rental market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- Understand customers based on end user analysis.
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Description
Where is the largest and fastest growing market for vacation rental? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The vacation rental market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Accommodation Type: Home; Resort or Condominium; Apartments; Hometown; Villas2) By Price Point: Economic; Mid Range; Luxury
3) By Booking Mode: Online; Offline; Other Booking Modes
4) By End User Generation: Generation Zoomer; Millennials; Generation X; Boomers
Subsegments:
1) By Home: Single-Family Homes; Luxury Homes; Beach Houses; Country Homes; Eco-Friendly Homes2) By Resort or Condominium: Resort Villas; Condo Units in Resorts; Timeshare Properties; All-Inclusive Resort Rentals
3) By Apartments: Studio Apartments; 1-Bedroom Apartments; 2-Bedroom Apartments; Luxury Apartments; Penthouse Apartments
4) By Hometown: Local Guesthouses; Traditional Hometown Inns; Bed and Breakfasts (B and Bs); Historic Homes; Boutique Hotels
5) By Villas: Luxury Villas; Poolside Villas; Beachfront Villas; Private Villas With Staff; Eco-Friendly Villas
Companies Mentioned: Airbnb Inc.; Wyndham Destinations Inc.; Vacasa LLC; VRBO Inc.; NOVASOL a/S; Pacaso Inc.; AvantStay Inc.; 9flats GmbH; Panhandle Getaways Inc.; StayMarquis LLC; Coastal Living Group LLC; Elliott Realty Group; Sonder Holdings Inc.; Blueground; Casai; OYO Vacation Homes; Plum Guide; GuestReady; Awning.com; TurnKey Vacation Rentals
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Vacation Rental market report include:- Airbnb Inc.
- Wyndham Destinations Inc.
- Vacasa LLC
- VRBO Inc.
- NOVASOL A/S
- Pacaso Inc.
- AvantStay Inc.
- 9flats GmbH
- Panhandle Getaways Inc.
- StayMarquis LLC
- Coastal Living Group LLC
- Elliott Realty Group
- Sonder Holdings Inc.
- Blueground
- Casai
- OYO Vacation Homes
- Plum Guide
- GuestReady
- Awning.com
- TurnKey Vacation Rentals
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 101.06 Billion |
| Forecasted Market Value ( USD | $ 129.84 Billion |
| Compound Annual Growth Rate | 6.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
