East Asia is home to the world’s third and fourth largest video game markets. The region is long considered as a mature market as gaming has been integrated into the mainstream culture and industry. Despite facing challenges from an ageing population and slow economic growth, the region remains a force to be reckoned with. The region is the headquarters of many world-renowned game companies that are able to conquer the global game industry through international hit titles. In addition, the rise of esports also creates new opportunities for game-makers and brands to achieve success in the region. This proves that East Asia is a key market for game developers and publishers, hardware and device makers, infrastructure providers, and investors.
Niko’s 2025 East Asia Games Market Reports are delivered in a set of 3 reports. You will receive one Market Model report, one Gamer Behavior & Market Insights Report, and one Market Model Update Report for two notable East Asia markets: Japan and Korea. Each report includes sections on PC, mobile, and console segments.
Table of Contents
- About this Report
- Executive Summary
- Market Model Infographic
- Macro Data Table
- Market Model - All Platforms
- Market Model - Mobile
- Market Model - PC
- Market Model - Console
- Forward Looking Analysis
- Gamer Demographics
- Methodology
- About Niko
