EMV Cards - Global Strategic Business Report

The global market for EMV Cards was estimated at US$4.3 Billion in 2024 and is projected to reach US$6.3 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the EMV Cards market.

Global EMV Cards Market - Key Trends and Drivers Summarized

EMV cards, named after their developers Europay, MasterCard, and Visa, represent a significant advancement in payment card technology, replacing the traditional magnetic stripe with a microprocessor chip. This chip-based technology enhances security by generating a unique transaction code for each purchase, making it exceedingly difficult for fraudsters to replicate card information. The transition to EMV cards has been driven by the need to combat rising instances of card fraud and improve transaction security. Unlike magnetic stripe cards, which store static data that can be easily copied, EMV cards provide dynamic authentication, offering a robust defense against counterfeit card fraud. The adoption of EMV cards has become widespread across the globe, with many countries mandating their use to enhance payment security.

Technological advancements in EMV cards have further cemented their position in the market. Contactless EMV cards, for instance, utilize Near Field Communication (NFC) technology, allowing users to make payments by simply tapping their card on a terminal. This innovation not only speeds up transactions but also provides a convenient and hygienic payment method, which has gained particular importance in the context of the COVID-19 pandemic. Additionally, EMV cards are now often equipped with additional functionalities, such as integration with mobile payment platforms and multi-application capabilities, enabling them to store multiple services on a single card. These technological improvements have contributed to the growing popularity and utility of EMV cards in the modern payment ecosystem.

The growth in the EMV card market is driven by several factors, including increasing concerns over card fraud, regulatory mandates, and technological advancements. The rising incidence of data breaches and fraudulent activities has heightened the demand for more secure payment methods, with EMV cards offering a proven solution. Regulatory bodies in various regions have implemented policies that require the adoption of EMV technology, accelerating its deployment among financial institutions and merchants. Technological advancements, such as the development of contactless payment capabilities and enhanced card functionalities, have also spurred market growth. Consumer behavior plays a crucial role, with a growing preference for secure and convenient payment methods driving the demand for EMV cards. Additionally, the expansion of digital and e-commerce transactions has necessitated robust payment security, further promoting the adoption of EMV technology. These factors collectively underpin the rapid growth and widespread acceptance of EMV cards in the global payment landscape.

SCOPE OF STUDY:

The report analyzes the EMV Cards market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Technology (Contactless Cards, Contact-based Cards); Type (Debit Cards, Credit Cards)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Contactless Cards segment, which is expected to reach US$3.9 Billion by 2030 with a CAGR of a 7.9%. The Contact-based Cards segment is also set to grow at 4.5% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $1.2 Billion in 2024, and China, forecasted to grow at an impressive 10.2% CAGR to reach $1.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global EMV Cards Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global EMV Cards Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global EMV Cards Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Beijing Watchdata Co. Ltd., dz Card (International) Ltd., EMVCo, LLC, Fiserv, Inc., Giesecke+Devrient GmbH and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 54 companies featured in this EMV Cards market report include:

• Beijing Watchdata Co. Ltd.
• dz Card (International) Ltd.
• EMVCo, LLC
• Fiserv, Inc.
• Giesecke+Devrient GmbH
• Goldpac Group
• IDEMIA Group
• Mastercard Inc.
• M-Tech Innovations Ltd.
• NCR Voyix Corporation
• Perfect Plastic Printing Corp
• Seshaasai Business Forms Pvt. Ltd.
• Thales Group
• Toppan Gravity
• Versatile Card Technology Pvt. Ltd.
• Wuhan Tianyu Information Industry Co., Ltd.

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.