Europay, MasterCard, and Visa (EMV) Point of Sale Terminals Market Report 2026

The europay, mastercard, and visa (emv) point of sale terminals market size has grown strongly in recent years. It will grow from $23.99 billion in 2025 to $26.28 billion in 2026 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to expansion of card-based payment infrastructure, rising incidents of card fraud, regulatory push for EMV compliance, growth of organized retail networks, increasing penetration of digital payments.

The europay, mastercard, and visa (emv) point of sale terminals market size is expected to see strong growth in the next few years. It will grow to $37.45 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to increasing adoption of omnichannel payment solutions, rising demand for secure contactless transactions, expansion of small merchant digitization, growing integration of pos analytics, increasing focus on real-time fraud prevention. Major trends in the forecast period include increasing adoption of contactless payment terminals, rising deployment of cloud-based pos systems, growing integration of biometric authentication, expansion of mobile and wireless pos devices, enhanced focus on transaction security and compliance.

The growing demand for contactless payment solutions is expected to drive the growth of the Europay, Mastercard, and Visa (EMV) point-of-sale terminals market in the coming years. Contactless payments allow users to complete transactions by tapping a card or mobile device near a reader, eliminating the need for physical contact. This demand is increasing as consumers seek faster, safer, and more convenient payment options in daily transactions. EMV point-of-sale terminals support contactless payments by enabling secure, chip-based transactions that reduce the risk of fraud. They facilitate quick tap-and-go payments, improving checkout efficiency and offering a seamless experience across retail and service environments. For instance, in January 2024, the European Central Bank reported that contactless card payments in Germany rose by 24.3% to 20.9 billion in 2023 compared to 2022, highlighting the growing adoption of these solutions.

Companies in the EMV point-of-sale terminal market are focusing on developing card-type terminals to enhance secure and contactless payments. EMV card-type terminals process chip-enabled transactions by authenticating payment data through integrated microprocessor chips, offering greater security than traditional magnetic stripe systems. For example, in June 2023, Aurionpro Solutions Limited, an India-based fintech company, launched ECR One, the first EMV card-type terminal. This versatile terminal supports deployment across public transit systems and retail or ticketing environments. It is compatible with multiple payment methods, including Rupay open-loop cards, compliant EMV cards, closed-loop cards, and NFC-enabled devices, enabling efficient and secure tap-and-go transactions.

In May 2023, Preludd Payment Services SAS, a France-based fintech company, acquired Amadis Inc. for an undisclosed amount. This acquisition allows Preludd to strengthen its position in global in-store payment solutions by leveraging Amadis’s advanced EMV payment technologies. Amadis Inc., based in Canada, specializes in EMV point-of-sale terminal solutions.

Major companies operating in the europay, mastercard, and visa (emv) point of sale terminals market are NCR Corporation, Worldline SA, Diebold Nixdorf Incorporated, Verifone Inc., Newland Digital Technology Co. Ltd., Ingenico Group S.A., Cantaloupe Inc., PAX Technology Limited, Shenzhen SZZT Electronics Co. Ltd., Telepower Communication Co. Ltd., Mswipe Technologies Private Limited, Datecs Ltd., Revel Systems Inc, Equinox Payments LLC, NEXGO, Fujian Newland Payment Technology Co. Ltd., Spire Payments Holdings S.à r.l., Wiseasy Technology Co. Ltd., Centerm Information Co. Ltd., Square Inc.

North America was the largest region in the Europay, Mastercard, and Visa (EMV) point of sale terminals market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the europay, mastercard, and visa (emv) point of sale terminals market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the europay, mastercard, and visa (emv) point of sale terminals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The europay, mastercard, and visa (EMV) point of sale terminals market consists of revenues earned by entities by providing services such as secure card transaction processing, contactless payment solutions, terminal installation and maintenance, software integration, and real-time transaction monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. The Europay, MasterCard, and Visa (EMV) point of sale terminals market also includes sales of chip-enabled card readers, contactless payment terminals, integrated personal identification number (PIN) pads, and smart card authentication systems. Values in this market are ‘factory gate’ values that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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