Europay, MasterCard, and Visa (EMV) Point of Sale Terminals Market Report 2025

The europay, mastercard, and visa (EMV) point of sale terminals market size has grown strongly in recent years. It will grow from $22.19 billion in 2024 to $24.27 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. Growth during the historic period was driven by rising demand for secure payment solutions, increasing card fraud prompting regulatory compliance, growing consumer preference for contactless transactions, wider global adoption of chip-based cards, and higher investments in payment infrastructure by retailers.

The europay, mastercard, and visa (EMV) point of sale terminals market size is expected to see strong growth in the next few years. It will grow to $34.31 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. Growth in the forecast period is expected to be driven by the increasing adoption of mobile wallets, growth in e-commerce transactions, rising demand for omnichannel payment solutions, greater focus on transaction security, and the ongoing shift toward cashless economies. Key trends anticipated during this period include advancements in contactless payment technology, development of cloud-based POS systems, innovations in biometric authentication, improvements in AI-powered transaction analytics, and the creation of integrated payment solutions.

The growing demand for contactless payment solutions is expected to drive the growth of the Europay, Mastercard, and Visa (EMV) point-of-sale terminals market in the coming years. Contactless payments allow users to complete transactions by tapping a card or mobile device near a reader, eliminating the need for physical contact. This demand is increasing as consumers seek faster, safer, and more convenient payment options in daily transactions. EMV point-of-sale terminals support contactless payments by enabling secure, chip-based transactions that reduce the risk of fraud. They facilitate quick tap-and-go payments, improving checkout efficiency and offering a seamless experience across retail and service environments. For instance, in January 2024, the European Central Bank reported that contactless card payments in Germany rose by 24.3% to 20.9 billion in 2023 compared to 2022, highlighting the growing adoption of these solutions.

Companies in the EMV point-of-sale terminal market are focusing on developing card-type terminals to enhance secure and contactless payments. EMV card-type terminals process chip-enabled transactions by authenticating payment data through integrated microprocessor chips, offering greater security than traditional magnetic stripe systems. For example, in June 2023, Aurionpro Solutions Limited, an India-based fintech company, launched ECR One, the first EMV card-type terminal. This versatile terminal supports deployment across public transit systems and retail or ticketing environments. It is compatible with multiple payment methods, including Rupay open-loop cards, compliant EMV cards, closed-loop cards, and NFC-enabled devices, enabling efficient and secure tap-and-go transactions.

In May 2023, Preludd Payment Services SAS, a France-based fintech company, acquired Amadis Inc. for an undisclosed amount. This acquisition allows Preludd to strengthen its position in global in-store payment solutions by leveraging Amadis’s advanced EMV payment technologies. Amadis Inc., based in Canada, specializes in EMV point-of-sale terminal solutions.

Major players in the europay, mastercard, and visa (emv) point of sale terminals market are NCR Corporation, Worldline SA, Diebold Nixdorf Incorporated, Verifone Inc., Newland Digital Technology Co. Ltd., Ingenico Group S.A., Cantaloupe Inc., PAX Technology Limited., Shenzhen SZZT Electronics Co. Ltd., Telepower Communication Co. Ltd., Mswipe Technologies Private Limited., Datecs Ltd., Revel Systems Inc, Equinox Payments LLC, Uniform Industrial Corporation, NEXGO, Fujian Newland Payment Technology Co. Ltd., Spire Payments Holdings S.à r.l., Wiseasy Technology Co. Ltd., Centerm Information Co. Ltd.

North America was the largest region in the Europay, Mastercard, and Visa (EMV) point of sale terminals market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in europay, mastercard, and visa (EMV) point of sale terminals report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the europay, mastercard, and visa (EMV) point of sale terminals market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

Europay, MasterCard, and Visa (EMV) point of sale (POS) terminals are electronic payment devices that process credit and debit card transactions using EMV chip technology. These terminals read the embedded microchips in cards to securely authenticate and process payments. Their primary purpose is to improve security, reduce card fraud, and support both contact and contactless payments at retail locations.

The key components of EMV POS terminals include hardware, software, and services. The hardware consists of physical devices with secure chip card technology that enable payment processing by reading and authenticating EMV-compliant credit and debit cards. EMV POS terminals are available in various types, including countertop, mobile, multilane, and wireless models, and can be deployed via on-premises, cloud-based, or hybrid systems. They are widely used in sectors such as retail, hospitality, healthcare, and transportation, serving end-users ranging from small and medium enterprises to large organizations.

The Europay, Mastercard, and Visa (EMV) point of sale terminals market research report is one of a series of new reports that provides Europay, Mastercard, and Visa (EMV) point of sale terminals market statistics, including Europay, Mastercard, and Visa (EMV) point of sale terminals industry global market size, regional shares, competitors with a Europay, Mastercard, and Visa (EMV) point of sale terminals market share, detailed Europay, Mastercard, and Visa (EMV) point of sale terminals market segments, market trends and opportunities, and any further data you may need to thrive in theEuropay, Mastercard, and Visa (EMV) point of sale terminals industry. This Europay, Mastercard, and Visa (EMV) point of sale terminals market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The europay, mastercard, and visa (EMV) point of sale terminals market consists of revenues earned by entities by providing services such as secure card transaction processing, contactless payment solutions, terminal installation and maintenance, software integration, and real-time transaction monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. The Europay, MasterCard, and Visa (EMV) point of sale terminals market also includes sales of chip-enabled card readers, contactless payment terminals, integrated personal identification number (PIN) pads, and smart card authentication systems. Values in this market are ‘factory gate’ values that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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