Rice Cakes Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Online is the fastest growing segment, North America is the largest market globally

The Global Rice Cakes Market will grow from USD 550.62 Million in 2024 to USD 778.86 Million by 2030 at a 5.95% CAGR. Rice cakes are a versatile food product typically made from compressed rice, often expanded or puffed, consumed globally as convenient snacks or culinary ingredients. The market's growth is primarily driven by increasing consumer demand for gluten-free and healthier snack alternatives, coupled with the expanding popularity of Asian cuisines and the growing preference for ready-to-eat options.

Key Market Drivers

The global rice cakes market is experiencing significant expansion primarily driven by two key factors: the growing demand for gluten-free and plant-based options, and the rising preference for convenient and on-the-go snacks. Consumers are increasingly seeking healthier food alternatives that align with specific dietary needs and ethical considerations, with rice cakes being inherently gluten-free and easily adaptable for plant-based formulations. This shift is clearly demonstrated by the plant-based sector's robust performance.

Key Market Challenges

The fluctuating price and availability of rice presents a significant impediment to the sustained growth of the global rice cakes market. Manufacturers face considerable uncertainty in forecasting raw material costs, which directly impacts production budgeting and the ability to maintain stable product pricing. Such volatility complicates long-term financial planning and investment decisions across the value chain, hindering strategic expansion efforts.

Key Market Trends

The fortification of rice cakes with functional ingredients represents a significant market trend, as consumers increasingly seek snacks that offer health benefits beyond basic nutrition. This involves incorporating components like probiotics, prebiotics, vitamins, and adaptogens to enhance digestive health, immunity, or cognitive function. The focus shifts from merely providing sustenance to delivering targeted wellness support through convenient formats. According to SNAC International's 2025 State of the Industry Report, released in May 2025, sales of snacks explicitly labeled as “low-sodium” and “organic” rose by 12%, indicating a clear consumer inclination towards healthier options.

Key Market Players Profiled:

• Edward & Sons Trading Company, Inc.
• Real Foods Limited
• Lundberg Family Farms
• Echigo Confectionery Co., Ltd.
• PepsiCo,Inc. (Quaker)
• Calyxa Nutrition LLP (Grainic)
• Zap Foods LLC (Santo Grão)
• Wooltariusa, LLC
• Michael’s Closet, Inc (Kitch’n)
• KAMEDA SEIKA CO., LTD.

Report Scope:

In this report, the Global Rice Cakes Market has been segmented into the following categories:

By Type:

• Mochi
• Puffed Rice Cakes
• Others

By Flavor Type:

• Chocolate
• Apple Cinnamon
• Chicken
• Caramel
• Others

By Distribution Channel:

• Online
• Offline

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rice Cakes Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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