The global market for Mayonnaise was estimated at US$12.8 Billion in 2024 and is projected to reach US$14.7 Billion by 2030, growing at a CAGR of 2.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Mayonnaise market.
The global mayonnaise market has evolved significantly, driven by changing consumer tastes and the increasing demand for convenience foods. As culinary traditions blend and global palates become more adventurous, mayonnaise is being infused with a variety of flavors such as garlic, chipotle, and lime, expanding its use beyond traditional recipes. Health-conscious consumers are also influencing the market, leading to the development of products with reduced fat, lower calories, or made with organic and non-GMO ingredients. These health-oriented products appeal particularly to those looking to enjoy the creamy texture of mayonnaise without the associated dietary guilt. Moreover, the rise of global cuisine has seen mayonnaise becoming more commonplace in non-traditional markets, particularly in Asia and the Middle East, where it is being introduced into local dishes, creating new consumption patterns.
The growth in the mayonnaise market is driven by several factors, including advancements in food processing technology, an increase in consumer preference for premium and specialty condiments, and effective marketing strategies that resonate with evolving dietary trends. Technological innovations have allowed manufacturers to improve the shelf life and stability of mayonnaise, thereby enhancing its appeal as a non-perishable pantry staple suitable for various culinary uses. The expansion of gourmet food trends has seen a rise in demand for artisanal or craft mayonnaise varieties, which often feature exotic ingredients and unique flavor profiles. These premium products frequently target a niche market segment that values authenticity and quality over cost. Furthermore, manufacturers are effectively leveraging digital marketing and social media platforms to promote mayonnaise’s versatility and introduce new recipes and uses to consumers, stimulating demand. Retail expansion and the availability of mayonnaise in convenient packaging formats, such as squeeze bottles and single-serving packets, have also contributed to its increased use in both home kitchens and the foodservice industry. Together, these dynamics ensure a robust growth trajectory for the mayonnaise market, reflecting its enduring popularity and adaptability to consumer preferences and industry trends.
Global Mayonnaise Market - Key Trends and Drivers Summarized
Mayonnaise is a staple condiment in many cultures, known for its creamy texture and versatile flavor that enhances sandwiches, salads, and numerous dishes. Traditionally made from simple ingredients such as oil, egg yolks, vinegar or lemon juice, and seasonings, mayonnaise serves as a base for many other dressings like aioli and tartar sauce. The emulsification of oil and egg yolks creates its characteristic thick texture, while the acidity from vinegar or lemon juice adds a refreshing sharpness that balances the richness of the oil. Over time, the formulation of mayonnaise has been adapted in various ways to cater to different dietary needs and preferences, incorporating a range of oils like soybean, canola, or olive, and alternatives for egg to suit vegan diets.The global mayonnaise market has evolved significantly, driven by changing consumer tastes and the increasing demand for convenience foods. As culinary traditions blend and global palates become more adventurous, mayonnaise is being infused with a variety of flavors such as garlic, chipotle, and lime, expanding its use beyond traditional recipes. Health-conscious consumers are also influencing the market, leading to the development of products with reduced fat, lower calories, or made with organic and non-GMO ingredients. These health-oriented products appeal particularly to those looking to enjoy the creamy texture of mayonnaise without the associated dietary guilt. Moreover, the rise of global cuisine has seen mayonnaise becoming more commonplace in non-traditional markets, particularly in Asia and the Middle East, where it is being introduced into local dishes, creating new consumption patterns.
The growth in the mayonnaise market is driven by several factors, including advancements in food processing technology, an increase in consumer preference for premium and specialty condiments, and effective marketing strategies that resonate with evolving dietary trends. Technological innovations have allowed manufacturers to improve the shelf life and stability of mayonnaise, thereby enhancing its appeal as a non-perishable pantry staple suitable for various culinary uses. The expansion of gourmet food trends has seen a rise in demand for artisanal or craft mayonnaise varieties, which often feature exotic ingredients and unique flavor profiles. These premium products frequently target a niche market segment that values authenticity and quality over cost. Furthermore, manufacturers are effectively leveraging digital marketing and social media platforms to promote mayonnaise’s versatility and introduce new recipes and uses to consumers, stimulating demand. Retail expansion and the availability of mayonnaise in convenient packaging formats, such as squeeze bottles and single-serving packets, have also contributed to its increased use in both home kitchens and the foodservice industry. Together, these dynamics ensure a robust growth trajectory for the mayonnaise market, reflecting its enduring popularity and adaptability to consumer preferences and industry trends.
SCOPE OF STUDY:
The report analyzes the Mayonnaise market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Type (Unflavored Mayonnaise, Flavored Mayonnaise); Product (Eggless Mayonnaise, Egg Mayonnaise); Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online Distribution Channel, Other Distribution Channels)
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Unflavored Mayonnaise segment, which is expected to reach US$9.8 Billion by 2030 with a CAGR of a 2.2%. The Flavored Mayonnaise segment is also set to grow at 2.6% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $3.5 Billion in 2024, and China, forecasted to grow at an impressive 4.8% CAGR to reach $2.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Mayonnaise Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mayonnaise Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Mayonnaise Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Ajinomoto Co., Inc., American Garden, Del Monte Foods Private Limited, Giraffe Foods Inc., Gulf Food Products Co - HELLO and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 86 companies featured in this Mayonnaise market report include:
- Ajinomoto Co., Inc.
- American Garden
- Del Monte Foods Private Limited
- Giraffe Foods Inc.
- Gulf Food Products Co - HELLO
- Kewpie Corporation
- Kruger Foods
- LUDA Foods
- McCormick and Company, Inc.
- Nestlé SA
- Original Foods Limited
- Remia International
- Tetra Pak International S.A. (Tetra Pak)
- Unilever PLC
- Veeba Foods
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ajinomoto Co., Inc.
- American Garden
- Del Monte Foods Private Limited
- Giraffe Foods Inc.
- Gulf Food Products Co - HELLO
- Kewpie Corporation
- Kruger Foods
- LUDA Foods
- McCormick and Company, Inc.
- Nestlé SA
- Original Foods Limited
- Remia International
- Tetra Pak International S.A. (Tetra Pak)
- Unilever PLC
- Veeba Foods
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | July 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 12.8 Billion |
| Forecasted Market Value ( USD | $ 14.7 Billion |
| Compound Annual Growth Rate | 2.4% |
| Regions Covered | Global |
