Potato Chips Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Flavour Potato Chips is the fastest growing segment, North America is the largest market globally

The Global Potato Chips Market, valued at USD 36.32 Billion in 2024, is projected to experience a CAGR of 4.78% to reach USD 48.06 Billion by 2030. Potato chips are thinly sliced potato pieces that have been deep-fried, baked, or air-fried until crisp, commonly consumed as a convenient snack. The global market for these products is primarily driven by increasing consumer demand for accessible, ready-to-eat food options, which is exacerbated by rapid urbanization and evolving busy lifestyles.

Key Market Drivers

The global potato chips market is significantly influenced by the growing demand for convenient and ready-to-eat snacks, a trend driven by evolving consumer lifestyles and increasing time constraints. Modern consumers frequently seek food options that require minimal preparation, seamlessly fitting into busy daily schedules. This preference extends to snacking, where potato chips offer an immediate and satisfying solution. According to Frito-Lay's U. S. Snack Index, in December 2023, 44% of Americans reported being too busy to cook as a primary rationale for integrating snacks into their no-prep meal repertoire, underscoring the vital role of convenience in consumption patterns.

Key Market Challenges

The increasing consumer awareness regarding health and wellness represents a substantial impediment to the growth of the global potato chips market. Concerns over the elevated levels of fat and sodium commonly found in conventional potato chip offerings are prompting a noticeable shift in consumer preferences. This heightened health consciousness directly influences purchasing decisions, as consumers actively seek snack alternatives perceived as more beneficial.

Key Market Trends

The demand for single-serve and portion-controlled packaging is notably influencing the market as consumers increasingly seek convenient and mindful snacking options. This packaging format directly addresses the need for on-the-go consumption and supports dietary management by providing pre-measured portions. According to SNAC International, in May 2025, sales of single-serve snack packages experienced a 10% growth in the past year, indicating a clear consumer emphasis on portion control and convenience. This trend allows manufacturers to cater to busy lifestyles while also appealing to health-conscious consumers managing their intake.

Key Market Players Profiled:

• Burts Snacks Limited
• Calbee, Inc.
• PepsiCo Inc.
• Campbell Soup Company
• Utz Quality Foods, LLC
• Great Lakes Potato Chips LLC
• Lorenz Bahlsen Snack-World GmbH & Co KG Germany
• Intersnacks Group GmbH & Co. KG
• Herr Foods Inc.
• WK Kellogg Company

Report Scope:

In this report, the Global Potato Chips Market has been segmented into the following categories:

By Type:

• Fried
• Baked

By Flavour:

• Plain/ Salted Potato Chips
• Flavour Potato Chips

By Sales Channel:

• Departmental Stores
• Hypermarkets/Supermarkets
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Potato Chips Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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