Voice Commerce Market Report 2026

The voice commerce market size has grown exponentially in recent years. It will grow from $150.34 billion in 2025 to $194.03 billion in 2026 at a compound annual growth rate (CAGR) of 29.1%. The growth in the historic period can be attributed to early adoption of smart speakers, increasing smartphone penetration, growth of e-commerce platforms, rising consumer preference for convenience, advancements in voice recognition technology.

The voice commerce market size is expected to see exponential growth in the next few years. It will grow to $484.09 billion in 2030 at a compound annual growth rate (CAGR) of 25.7%. The growth in the forecast period can be attributed to expansion of connected home ecosystems, integration with wearable devices, development of multilingual voice assistants, partnerships between retailers and voice assistant providers, enhanced AI-driven personalization. Major trends in the forecast period include voice-enabled shopping adoption, natural language processing advancements, multi-device voice integration, personalized voice commerce experiences, voice payment security innovations.

The growing popularity of e-commerce is expected to drive the expansion of the voice commerce sector in the coming years. E-commerce, or electronic commerce, involves buying and selling goods and services online. Its increasing adoption is fueled by secure and convenient payment methods, home delivery services, personalization, and enhanced customer experiences. Voice commerce offers a more seamless, efficient, and personalized shopping journey, boosting customer satisfaction and loyalty. It also enables users to browse and make purchases hands-free, simplifying the shopping process. For example, in November 2023, the International Trade Administration, a US government agency, reported that e-commerce sales in Canada are projected to rise from approximately $2.34 billion in March 2022 to $40.3 billion by 2025. Consequently, the growing demand for e-commerce is propelling the voice commerce sector.

Major companies in the voice commerce sector are concentrating on creating advanced conversational commerce solutions, including in-vehicle voice assistants, to improve convenience, safety, and transaction efficiency. In-vehicle voice assistants are AI-driven systems that leverage speech recognition and natural language understanding to enable users to search, order, and pay for products or services entirely through spoken commands, providing features like hands-free search, real-time ordering, and integrated payments. For example, in January 2025, SoundHound AI, a US-based voice artificial intelligence company, launched its first in-vehicle voice assistant with on-the-go food ordering, a voice commerce solution designed to let drivers and passengers discover nearby restaurants, place food orders, complete payments, and access navigation guidance using natural voice interactions. This in-vehicle voice assistant enhances transaction speed, user convenience, and driver safety while extending voice-enabled purchasing into the automotive setting.

In September 2025, SoundHound AI, a US-based voice artificial intelligence technology company, partnered with Red Lobster to implement AI-powered phone ordering across all restaurant locations. Through this collaboration, SoundHound AI and Red Lobster aim to integrate conversational voice AI directly with restaurant ordering and point-of-sale systems to boost operational efficiency, enhance customer convenience with faster and always-available phone ordering, and support business growth by capturing missed calls and increasing order throughput. Red Lobster is a US-based casual dining restaurant company specializing in seafood-focused menu offerings and full-service dining experiences.

Major companies operating in the voice commerce market are Amazon.com Inc., Apple Inc., Alphabet Inc., Google LLC, Samsung Electronics Co., Alibaba Group Holding Ltd., Sony Corp., Salesforce Inc., Baidu Inc., Twilio Inc., Vizio Inc., Sonos Inc., BigCommerce Pty. Ltd., iAdvize Inc., SoundHound Inc., Ferns N Petals Pvt. Ltd., Humanize LLC, Voicify LLC, Jetson AI Inc., Microsoft Corp., Lenovo Group Ltd., HP Inc., LG Electronics, Nuance Communications.

North America was the largest region in the voice commerce market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the voice commerce market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the voice commerce market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The voice commerce market consists of revenues earned by entities by providing services such as voice shopping, reordering services, and subscription management. The market value includes the value of related goods sold by the service provider or included within the service offering. The voice commerce also includes sales of smart home devices, voice-enabled wearables, and in-car voice assistants. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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