Chatbot Marketing Market Report 2026

The chatbot marketing market size has grown exponentially in recent years. It will grow from $5.34 billion in 2025 to $7.36 billion in 2026 at a compound annual growth rate (CAGR) of 37.8%. The growth in the historic period can be attributed to rise in digital marketing adoption, increasing website traffic automation needs, growing customer support cost pressures, expansion of social media marketing channels, early adoption of rule-based chatbots.

The chatbot marketing market size is expected to see exponential growth in the next few years. It will grow to $26.22 billion in 2030 at a compound annual growth rate (CAGR) of 37.4%. The growth in the forecast period can be attributed to advancement in generative AI models, growing demand for personalized buyer journeys, increasing adoption by SMEs, rising use of voice and conversational commerce, integration of chatbots with CRM and marketing automation platforms. Major trends in the forecast period include hyper-personalized real-time customer engagement, automated lead qualification and nurturing, conversational commerce enablement, multilingual and localization-focused chatbots, analytics-driven conversation optimization.

The increasing use of messaging platforms is expected to drive the growth of the chatbot marketing market. Messaging platforms are digital services or applications that enable users to send and receive messages in real time, either individually or in groups, over the internet. This growing adoption is largely attributed to the platforms' ability to provide instant, convenient, and cost-efficient communication, helping users stay connected across regions and devices. Chatbot marketing integrates with these platforms to deliver automated and personalized customer interactions, boosting engagement and improving satisfaction through real-time responses. For instance, in February 2025, Sinch, a Sweden-based cloud communications company, reported notable growth in Telegram’s user share, rising from 38.3% in 2022 to 41.3% in 2023, and reaching 43.9% in 2024. Thus, the widespread use of messaging platforms is contributing to the expansion of the chatbot marketing market.

Key players in the chatbot marketing market are leveraging innovative tactics, such as chatbot marketing campaigns, to strengthen customer engagement, increase conversions, and deliver personalized communication across digital platforms. These campaigns utilize automated chatbots on channels such as Facebook Messenger, Instagram, or websites to interact with customers instantly. For example, in July 2024, AdSocial, an Australian social media marketing agency, teamed up with Floreat Forum, an Australian shopping center, to launch a chatbot marketing campaign for the Coles Local store. By integrating Facebook and Instagram, the campaign provided personalized shopping experiences, resulting in a 1700% boost in brand conversions. The chatbot encouraged in-store visits, offered incentives, and collected customer data, showcasing the effectiveness of real-time social media integration in driving retail marketing success.

In November 2024, Bluecore Inc., a US-based retail marketing technology company, acquired Alby for an undisclosed sum. This acquisition aims to enhance Bluecore’s retail marketing platform by incorporating Alby’s generative AI capabilities, allowing for more tailored customer interactions that improve conversion rates and reduce customer support needs. Alby Inc. is a US-based AI shopping assistant company known for its expertise in chatbot marketing services.

Major companies operating in the chatbot marketing market are Google LLC, Microsoft Corporation, International Business Machines Corporation, [24]7.ai Inc., LivePerson Inc., Yellow.ai Inc., ManyChat Inc., ReVerb LLC, Netomi Inc., Kenscio Digital Marketing Pvt. Ltd., Inbenta Technologies Inc., Glorium Technologies LLC, Creative Virtual Ltd., Haptik AI Pvt. Ltd., Medwhat Inc., Kasisto Inc., Fluper Limited, Impulse Creative LLC, Landbot.io, Digital Litmus Pvt. Ltd., Single Grain Inc., MobileMonkey Inc., Pandorabots Inc., Ask EVA.

North America was the largest region in the chatbot marketing market in 2025. The regions covered in the chatbot marketing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the chatbot marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The chatbot marketing market includes revenues earned by entities by providing services such as chatbot integration services, chatbot development and customization, conversational marketing strategy, and customer engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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