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Dog Care in Japan

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    Report

  • 43 Pages
  • September 2025
  • Region: Japan
  • MarketLine
  • ID: 5992451
Dog Care in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The dog care market includes retail sales of dog chews & treats, dog food, and dog toys. The dog chews & treats segment covers rawhide chews, natural animal part chews, dental chews, pressed bone chews, jerky treats, functional treats, soft & chewy treats, freeze-dried treats, etc. Dog food segment includes dry dog food, moist dog food, and puppy food. Dog toys segment covers plush & soft toys, tug toys, fetch & retrieval toys, chew toys, water toys, etc. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Japanese dog care market recorded revenues of $1.39 billion in 2024, representing a negative compound annual growth rate (CAGR) of 7.8% between 2019-24.
  • The dog food segment accounted for the market's largest proportion in 2024, with total revenues of $986.5 million, equivalent to 70.9% of the market's overall value.
  • The Japanese dog care market experienced a negative value CAGR during 2019-24, primarily due to a decrease in pet ownership linked to the country's declining population.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the dog care market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the dog care market in Japan
  • Leading company profiles reveal details of key dog care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan dog care market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Japan dog care market by value in 2024?
  • What will be the size of the Japan dog care market in 2029?
  • What factors are affecting the strength of competition in the Japan dog care market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's dog care market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market share
1.6. Market rivalry
1.7. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Japanese dog care market?
7.3. Which companies have been most successful in increasing their market shares during (2019-24)?
7.4. Which companies market shares have suffered in the last 5 years (2019-24)?
7.5. What are the most popular brands in the Japanese dog care market?
7.6. What have been the most significant developments in the Japanese dog care market during 2024?
8 Company Profiles
8.1. Mars Inc
8.2. Colgate-Palmolive Co
8.3. Unicharm Corp
8.4. Marukan Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Japan dog care market value: $ million, 2019-24
Table 2: Japan dog care market category segmentation: % share, by value, 2019-24
Table 3: Japan dog care market category segmentation: $ million, 2019-24
Table 4: Japan dog care market geography segmentation: $ million, 2024
Table 5: Japan dog care market distribution: % share, by value, 2024
Table 6: Japan dog care market value forecast: $ million, 2024-29
Table 7: Japan dog care market share: % share, by value, 2024
Table 8: Mars Inc: Key Facts
Table 9: Mars Inc: Key Employees
Table 10: Mars Inc: Key Employees Continued
Table 11: Colgate-Palmolive Co: Key Facts
Table 12: Colgate-Palmolive Co: Annual Financial Ratios
Table 13: Colgate-Palmolive Co: Key Employees
Table 14: Colgate-Palmolive Co: Key Employees Continued
Table 15: Colgate-Palmolive Co: Key Employees Continued
Table 16: Colgate-Palmolive Co: Key Employees Continued
Table 17: Unicharm Corp: Key Facts
Table 18: Unicharm Corp: Annual Financial Ratios
Table 19: Unicharm Corp: Key Employees
Table 20: Unicharm Corp: Key Employees Continued
Table 21: Marukan Co Ltd: Key Facts
Table 22: Japan Size of Population (Million), 2020-24
Table 23: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Japan GDP (Current Prices, $ Billion), 2020-24
Table 25: Japan Inflation, 2020-24
Table 26: Japan Consumer Price Index (Absolute), 2020-24
Table 27: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan dog care market value: $ million, 2019-24
Figure 2: Japan dog care market category segmentation: $ million, 2019-24
Figure 3: Japan dog care market geography segmentation: % share, by value, 2024
Figure 4: Japan dog care market distribution: % share, by value, 2024
Figure 5: Japan dog care market value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the dog care market in Japan, 2024
Figure 7: Drivers of buyer power in the dog care market in Japan, 2024
Figure 8: Drivers of supplier power in the dog care market in Japan, 2024
Figure 9: Factors influencing the likelihood of new entrants in the dog care market in Japan, 2024
Figure 10: Factors influencing the threat of substitutes in the dog care market in Japan, 2024
Figure 11: Drivers of degree of rivalry in the dog care market in Japan, 2024
Figure 12: Japan dog care market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Mars Inc
  • Colgate-Palmolive Co
  • Unicharm Corp
  • Marukan Co Ltd