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Household Products in the Netherlands

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    Report

  • 43 Pages
  • June 2025
  • Region: Netherlands
  • MarketLine
  • ID: 5992697
Household Products in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The Dutch household products market recorded revenues of $2.03 billion in 2024, representing a compound annual growth rate (CAGR) of 1.8% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.0% between 2019-24, reaching a total of 369.1 million units in 2024.
  • The sluggish growth of the Dutch household products market during 2019-24 can be attributed to the market maturity, high product saturation, and cautious consumer spending amid broader economic uncertainties and inflationary pressures.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the household products market in the Netherlands
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in the Netherlands
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Netherlands household products market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Netherlands household products market by value in 2024?
  • What will be the size of the Netherlands household products market in 2029?
  • What factors are affecting the strength of competition in the Netherlands household products market?
  • How has the market performed over the last five years?
  • How large is the Netherlands’s household products market in relation to its regional counterparts?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Dutch household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the Dutch household products market?
8 Company Profiles
8.1. Unilever Plc
8.2. The Procter & Gamble Co
8.3. Henkel AG & Co KGaA
8.4. S.C. Johnson & Son Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Netherlands household products market value: $ million, 2019-24
Table 2: Netherlands household products market volume: million units, 2019-24
Table 3: Netherlands household products market category segmentation: % share, by value, 2019-24
Table 4: Netherlands household products market category segmentation: $ million, 2019-24
Table 5: Netherlands household products market geography segmentation: $ million, 2024
Table 6: Netherlands household products market distribution: % share, by value, 2024
Table 7: Netherlands household products market value forecast: $ million, 2024-29
Table 8: Netherlands household products market volume forecast: million units, 2024-29
Table 9: Netherlands household products market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Henkel AG & Co KGaA: Key Facts
Table 18: Henkel AG & Co KGaA: Annual Financial Ratios
Table 19: Henkel AG & Co KGaA: Key Employees
Table 20: S.C. Johnson & Son Inc: Key Facts
Table 21: S.C. Johnson & Son Inc: Key Employees
Table 22: Netherlands Size of Population (Million), 2020-24
Table 23: Netherlands Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Netherlands GDP (Current Prices, $ Billion), 2020-24
Table 25: Netherlands Inflation, 2020-24
Table 26: Netherlands Consumer Price Index (Absolute), 2020-24
Table 27: Netherlands Exchange Rate, 2019-24
List of Figures
Figure 1: Netherlands household products market value: $ million, 2019-24
Figure 2: Netherlands household products market volume: million units, 2019-24
Figure 3: Netherlands household products market category segmentation: $ million, 2019-24
Figure 4: Netherlands household products market geography segmentation: % share, by value, 2024
Figure 5: Netherlands household products market distribution: % share, by value, 2024
Figure 6: Netherlands household products market value forecast: $ million, 2024-29
Figure 7: Netherlands household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in the Netherlands, 2024
Figure 9: Drivers of buyer power in the household products market in the Netherlands, 2024
Figure 10: Drivers of supplier power in the household products market in the Netherlands, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in the Netherlands, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in the Netherlands, 2024
Figure 13: Drivers of degree of rivalry in the household products market in the Netherlands, 2024
Figure 14: Netherlands household products market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Unilever Plc
  • The Procter & Gamble Co
  • Henkel AG & Co KGaA
  • S.C. Johnson & Son Inc