Personal Hygiene in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Dutch personal hygiene market recorded revenues of $591.3 million in 2024, representing a compound annual growth rate (CAGR) of 4.6% between 2019 and 2024.
- Market consumption volume increased with a CAGR of 1.8% between 2019 and 2024, reaching a total of 180.7 million units in 2024.
- The Dutch personal hygiene market experienced healthy growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to Eurostat, net disposable income per household in the Netherlands increased to $67,402.6 in 2024, from $52,914.3 in 2019. Additionally, increased marketing and advertising efforts also helped raise awareness about personal hygiene products.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in the Netherlands
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in the Netherlands
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Netherlands personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Netherlands personal hygiene market by value in 2024?
- What will be the size of the Netherlands personal hygiene market in 2029?
- What factors are affecting the strength of competition in the Netherlands personal hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up the Netherlands's personal hygiene market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever Plc
- Beiersdorf AG
- Colgate-Palmolive Co
- Henkel AG & Co KGaA
