Breakfast Food Market Report 2026

The breakfast food market size has grown strongly in recent years. It will grow from $483.86 billion in 2025 to $512.88 billion in 2026 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to urbanization-driven lifestyle changes, growth of packaged food consumption, expansion of modern retail outlets, rising working population, increased breakfast meal skipping trends.

The breakfast food market size is expected to see strong growth in the next few years. It will grow to $633.73 billion in 2030 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to growing demand for personalized nutrition, expansion of plant-based breakfast offerings, rising adoption of online grocery shopping, increasing focus on health and wellness foods, innovation in sustainable packaging. Major trends in the forecast period include rising demand for ready-to-eat breakfast foods, growing popularity of high-protein breakfast options, expansion of functional and fortified breakfast products, increasing preference for on-the-go breakfast solutions, enhanced focus on clean-label breakfast items.

The breakfast food market is expected to grow due to increasing demand for convenience foods. Convenience foods, prepared for easy consumption with minimal or no preparation, are gaining popularity driven by factors such as rising health awareness, higher disposable incomes, and the preference for ready-to-eat meals. Breakfast foods are integral to this market segment, offering quick, convenient, and nutritious options that cater to the fast-paced lifestyles of today's consumers. For example, the United States Department of Agriculture reported a 1.7% increase in the total value of US processed food exports to $36.59 billion in 2023, reflecting the growing demand for convenience foods driving the breakfast food market.

Leading companies in the breakfast food market are innovating with products such as millet and jowar-based breakfast cereals to meet the needs of health-conscious consumers seeking nutritious alternatives. These cereals, such as KOKO KRUNCH Millet-Jowar and MUNCH breakfast cereals launched by Nestle in June 2023, incorporate jowar, a nutritious millet, alongside traditional ingredients such as rice and wheat. This innovation aims to provide variety and appeal to health-conscious consumers, offering a healthier breakfast choice.

In October 2023, Premier Foods acquired FUEL10K for approximately $34 million (£34 million) to strengthen its presence in the breakfast food market. FUEL10K, known for its protein-enriched granola and porridge, targets a younger demographic and health-conscious consumers, aligning with Premier Foods' strategy to expand its product offerings in nutritious breakfast options.

Major companies operating in the breakfast food market are Nestle S.A., PepsiCo Inc., Unilever PLC, Starbucks Coffee Company, The Kraft Heinz Company, General Mills Inc., Associated British Foods (ABF) PLC, The Kellogg Company, Hormel Foods Corporation, Conagra Brands Inc., Campbell Soup Company, Del Monte Food Inc., Dr. Oetker, Britannia Inc., The Hain Celestial Group, Kodiak Cakes, Beyond Meat, Impossible Foods Inc., Eat Just Inc., Annie's Homegrown.

North America was the largest region in the breakfast food market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the breakfast food market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the breakfast food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The breakfast food market consists of the sale of cereals, beverages, snack bars, and ready-to-eat products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.