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The Apparel Market in Germany to 2030

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    Report

  • 39 Pages
  • September 2026
  • Region: Germany
  • GlobalData
  • ID: 5996067

The Apparel Market in Germany to 2030

Summary

This report offers an analysis of the German apparel market to 2030. It provides a brief of the key trends, along with market sizes across different regions, channels and products, as well as highlighting the top German apparel brands and their competitive position.

Scope

  • Germany apparel's growth remains subdued
  • Clothing will outpace footwear and accessories
  • Online grows, driven by omnichannel integration
  • H&M holds the lead as Shein's gains stall

Reasons to Buy

  • Access insights and forecasts up to 2030 for the German apparel market, with breakdowns by regions, categories and price postitions
  • The report identifies the key market drivers as well as the inhibitors to German apparel market growth.
  • It analyzes the market growth prospects within each of the major regions: Europe, Americas, Asia-Pacific, and the Middle East and Africa.
  • Benchmarks the top 10 retailers in the market and offers insight to gain a competitive edge over your competitors.

Table of Contents

01. Executive summary
02. Key Trends in Apparel Market in Europe
  • Germany Apparel Market Drivers
  • Germany Apparel Market Inhibitors
03. Economic Background
  • Economic Background
  • Economic Background
04. The Apparel Market in Germany to 2030
  • Germany Apparel Market 2020-2030
  • Germany Apparel Market Value, 2020-2030
  • Germany Apparel Market Volume, 2020-2030
05. Germany Apparel Market: Category Performance to 2030
  • Germany Apparel Market by Category, 2020, 2025 & 2030
  • German Market by Menswear & Womenswear Product Types, 2025 & 2030
  • German Market by Childrenswear Product Types, 2025 & 2030
  • German Market by Footwear Product Types, 2025 & 2030
  • German Market by Accessories Product Types, 2025 & 2030
  • German Apparel Market by Price Positioning, 2020, 2025 & 2030
  • Germany Sportswear Market 2020-2030
06. Germany Apparel Market: Channel Performance to 2030
  • Germany Online Apparel Market 2020-2030
  • Europe Online vs Offline Channel Growth, 2025-2030
  • Germany Apparel Market by Channel, 2025 & 2030
07. Consumers
  • Germany of Rising Inflation on Apparel Spend in Germany
08. Competitive Landscape: Brands
  • Germany Shares of Top 10 Germany Apparel Brands, 2024-2026f
  • Top 10: Winners & Losers Outlook
  • Brands in Focus: Puma
  • Brands in Focus: s.Oliver
  • Brands in Focus: Ernsting's Family and Zalando
9. Methodology, Definitions & Contacts
  • Methodology: Market Sizes
  • Methodology: Brands
  • Methodology: Channels & Price Positioning
  • Contact us
List of Tables
  • German Market by Menswear & Womenswear Product Types, 2025 & 2030?
  • German Market by Childrenswear Product Types, 2025 & 2030?
  • German Market by Footwear Product Types, 2025 & 2030?
  • German Market by Accessories Product Types, 2025 & 2030?
List of Figures
  • German Apparel Market Value in EURbn, 2025-2030f
  • Category Share of German Apparel Market (%), 2020, 2025, 2030f
  • German Apparel Market Annual growth by Channel (%), 2025-2030f
  • Real GDP (EUR billion) and annual growth (%)
  • Nominal GDP (EUR billion) and annual growth (%)
  • Real GDP per capita (EUR) and annual growth (%)
  • Consumer price inflation (%)
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Germany Apparel Market Value, 2020, 2025 & 2030f (EUR bn) with CAGR (%)
  • Germany Apparel Market Value in EUR bn, 2020-2030f
  • Germany Apparel Market Value Annual Growth %, 2020-2030f
  • Germany Apparel Market Volume in m units, 2020-2030f
  • Germany Apparel Market Volume Annual Growth %, 2020-2030f
  • Category Shares within the Germany Apparel Market (%) 2020, 2025e & 2030f
  • Germany Sportwear Market Value EUR bn, 2020-2030f
  • Germany Sportswear Market Annual Growth %, 2020-2030f
  • Germany Apparel Online Market Size (EUR bn), 2020-2030f
  • Germany consumers' level of concern about the impact of the cost-of living crisis on their long-term financial situation
  • How Germany consumers are changing their shopping habits for apparel due to the rising cost-of-living
  • Germany Apparel Market Shares for Top 10 Brands %, 2024-2026f
  • Puma's German Apparel Market Share %, 2021-2026f
  • s.Oliver's German Apparel Market Share %, 2021-2026f

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • H&M
  • Shein
  • Adidas
  • Zara
  • Primark
  • Puma
  • s.Oliver
  • Ernsting's Family
  • Zalando
  • ABOUT YOU
  • Mango
  • Nike
  • C&A
  • Kik