This report describes and explains the kefir market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global kefir market reached a value of nearly $2.36 billion in 2023, having grown at a compound annual growth rate (CAGR) of 5.85% since 2018. The market is expected to grow from $2.36 billion in 2023 to $3.07 billion in 2028 at a rate of 5.41%. The market is then expected to grow at a CAGR of 5.93% from 2028 and reach $4.1 billion in 2033.
Growth in the historic period resulted from growing popularity of functional beverages, increased adoption of plant-based and vegan diets, rising prevalence of lactose intolerance and changing dietary patterns. Factors that negatively affected growth in the historic period include import or export restrictions.
Going forward, the increasing demand for the health and wellness industry, growing demand for e-commerce, rising disposable incomes per capita, growing health-conscious consumers and rising urbanization will drive the market. Factors that could hinder the growth of the kefir market in the future include high production costs.
The kefir market is segmented by type into milk kefir and water kefir. The milk kefir market was the largest segment of the kefir market segmented by type, accounting for 85.77% or $2.02 billion of the total in 2023. Going forward, the milk kefir segment is expected to be the fastest growing segment in the kefir market segmented by type, at a CAGR of 5.51% during 2023-2028.
The kefir market is segmented by form into organic and conventional. The conventional market was the largest segment of the kefir market segmented by form, accounting for 67.59% or $1.59 billion of the total in 2023. Going forward, the organic segment is expected to be the fastest growing segment in the kefir market segmented by form, at a CAGR of 6.21% during 2023-2028.
The kefir market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialist stores and other distribution channels. The supermarkets/hypermarkets market was the largest segment of the kefir market segmented by distribution channel, accounting for 51.90% or $1.22 billion of the total in 2023. Going forward, the other distribution channels segment is expected to be the fastest growing segment in the kefir market segmented by distribution channel, at a CAGR of 6.30% during 2023-2028.
The kefir market is segmented by source into animal milk, soy milk, coconut milk and other sources. The animal milk market was the largest segment of the kefir market segmented by source, accounting for 66.50% or $1.57 billion of the total in 2023. Going forward, the soy milk segment is expected to be the fastest growing segment in the kefir market segmented by source, at a CAGR of 6.58% during 2023-2028.
The kefir market is segmented by category into flavored kefir and non-flavored kefir. The flavored kefir market was the largest segment of the kefir market segmented by category, accounting for 60.8% or $1.43 billion of the total in 2023. Going forward, the non-flavored kefir segment is expected to be the fastest growing segment in the kefir market segmented by category, at a CAGR of 5.9% during 2023-2028.
Eastern Europe was the largest region in the kefir market, accounting for 64.86% or $1.53 billion of the total in 2023. It was followed by Western Europe, Asia-Pacific and then the other regions. Going forward, the fastest-growing regions in the kefir market will be Asia-Pacific and the Middle East, where growth will be at CAGRs of 7.02% and 5.91% respectively. These will be followed by Eastern Europe and South America, where the markets are expected to grow at CAGRs of 5.43% and 5.18% respectively.
The global kefir market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 12.39% of the total market in 2023. The market fairly fragmentation can be attributed to the presence of a large number of small players in different geographies. Lifeway Foods Inc. was the largest competitor with a 2.70% share of the market, followed by Emmi Group with 1.90%, Arla Foods amba with 1.59%, Trader Joe’s with 1.10%, Nestlé S.A. with 1.10%, Valio Ltd. with 1.05%, Danone S.A. with 0.87%, Kri Kri Milk Industry SA with 0.80%, Biotiful Gut Health with 0.69% and Bakoma Sp. z o. o. with 0.59%.
The top opportunities in the kefir market segmented by type will arise in the milk kefir segment, which will gain $623.16 million of global annual sales by 2028. The top opportunities in the kefir market segmented by form will arise in the conventional segment, which will gain $442.63 million of global annual sales by 2028. The top opportunities in the kefir market segmented by distribution channel will arise in the supermarkets/hypermarkets segment, which will gain $361.7 million of global annual sales by 2028. The top opportunities in the kefir market segmented by source will arise in the animal milk segment, which will gain $450.42 million of global annual sales by 2028. The top opportunities in the kefir market segmented by category will arise in the flavored kefir segment, which will gain $402.67 million of global annual sales by 2028. The kefir market size will gain the most in Russia at $333.47 million.
Market-trend-based strategies for the kefir market include research and development initiatives, focus on innovating new products such as solid kefir products, developing advanced probiotic beverages, adopting a strategic partnership approach, deploying a range of vegan oat-based kefir product lines and introduction of innovative organic low-fat kefirs.
Player-adopted strategies in the kefir market include focus on enhancing operational capabilities through the launch of new products.
To take advantage of the opportunities, the analyst recommends the kefir companies to focus on research and development for product innovation, focus on diversifying product offerings with solid kefir variants, focus on innovating advanced probiotic beverages, focus on introducing organic low-fat kefirs, focus on expanding vegan oat-based kefir product lines, focus on milk kefir for market expansion, focus on organic kefir segment, focus on soy milk segment, expand in emerging markets, continue to focus on developed markets, focus on strategic partnerships to expand distribution channels, provide competitively priced offerings, participate in trade shows and events, continue to use B2B promotions, focus on retail promotions and sampling campaigns and focus on supermarkets/hypermarkets for targeting end-users.
The global kefir market reached a value of nearly $2.36 billion in 2023, having grown at a compound annual growth rate (CAGR) of 5.85% since 2018. The market is expected to grow from $2.36 billion in 2023 to $3.07 billion in 2028 at a rate of 5.41%. The market is then expected to grow at a CAGR of 5.93% from 2028 and reach $4.1 billion in 2033.
Growth in the historic period resulted from growing popularity of functional beverages, increased adoption of plant-based and vegan diets, rising prevalence of lactose intolerance and changing dietary patterns. Factors that negatively affected growth in the historic period include import or export restrictions.
Going forward, the increasing demand for the health and wellness industry, growing demand for e-commerce, rising disposable incomes per capita, growing health-conscious consumers and rising urbanization will drive the market. Factors that could hinder the growth of the kefir market in the future include high production costs.
The kefir market is segmented by type into milk kefir and water kefir. The milk kefir market was the largest segment of the kefir market segmented by type, accounting for 85.77% or $2.02 billion of the total in 2023. Going forward, the milk kefir segment is expected to be the fastest growing segment in the kefir market segmented by type, at a CAGR of 5.51% during 2023-2028.
The kefir market is segmented by form into organic and conventional. The conventional market was the largest segment of the kefir market segmented by form, accounting for 67.59% or $1.59 billion of the total in 2023. Going forward, the organic segment is expected to be the fastest growing segment in the kefir market segmented by form, at a CAGR of 6.21% during 2023-2028.
The kefir market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialist stores and other distribution channels. The supermarkets/hypermarkets market was the largest segment of the kefir market segmented by distribution channel, accounting for 51.90% or $1.22 billion of the total in 2023. Going forward, the other distribution channels segment is expected to be the fastest growing segment in the kefir market segmented by distribution channel, at a CAGR of 6.30% during 2023-2028.
The kefir market is segmented by source into animal milk, soy milk, coconut milk and other sources. The animal milk market was the largest segment of the kefir market segmented by source, accounting for 66.50% or $1.57 billion of the total in 2023. Going forward, the soy milk segment is expected to be the fastest growing segment in the kefir market segmented by source, at a CAGR of 6.58% during 2023-2028.
The kefir market is segmented by category into flavored kefir and non-flavored kefir. The flavored kefir market was the largest segment of the kefir market segmented by category, accounting for 60.8% or $1.43 billion of the total in 2023. Going forward, the non-flavored kefir segment is expected to be the fastest growing segment in the kefir market segmented by category, at a CAGR of 5.9% during 2023-2028.
Eastern Europe was the largest region in the kefir market, accounting for 64.86% or $1.53 billion of the total in 2023. It was followed by Western Europe, Asia-Pacific and then the other regions. Going forward, the fastest-growing regions in the kefir market will be Asia-Pacific and the Middle East, where growth will be at CAGRs of 7.02% and 5.91% respectively. These will be followed by Eastern Europe and South America, where the markets are expected to grow at CAGRs of 5.43% and 5.18% respectively.
The global kefir market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 12.39% of the total market in 2023. The market fairly fragmentation can be attributed to the presence of a large number of small players in different geographies. Lifeway Foods Inc. was the largest competitor with a 2.70% share of the market, followed by Emmi Group with 1.90%, Arla Foods amba with 1.59%, Trader Joe’s with 1.10%, Nestlé S.A. with 1.10%, Valio Ltd. with 1.05%, Danone S.A. with 0.87%, Kri Kri Milk Industry SA with 0.80%, Biotiful Gut Health with 0.69% and Bakoma Sp. z o. o. with 0.59%.
The top opportunities in the kefir market segmented by type will arise in the milk kefir segment, which will gain $623.16 million of global annual sales by 2028. The top opportunities in the kefir market segmented by form will arise in the conventional segment, which will gain $442.63 million of global annual sales by 2028. The top opportunities in the kefir market segmented by distribution channel will arise in the supermarkets/hypermarkets segment, which will gain $361.7 million of global annual sales by 2028. The top opportunities in the kefir market segmented by source will arise in the animal milk segment, which will gain $450.42 million of global annual sales by 2028. The top opportunities in the kefir market segmented by category will arise in the flavored kefir segment, which will gain $402.67 million of global annual sales by 2028. The kefir market size will gain the most in Russia at $333.47 million.
Market-trend-based strategies for the kefir market include research and development initiatives, focus on innovating new products such as solid kefir products, developing advanced probiotic beverages, adopting a strategic partnership approach, deploying a range of vegan oat-based kefir product lines and introduction of innovative organic low-fat kefirs.
Player-adopted strategies in the kefir market include focus on enhancing operational capabilities through the launch of new products.
To take advantage of the opportunities, the analyst recommends the kefir companies to focus on research and development for product innovation, focus on diversifying product offerings with solid kefir variants, focus on innovating advanced probiotic beverages, focus on introducing organic low-fat kefirs, focus on expanding vegan oat-based kefir product lines, focus on milk kefir for market expansion, focus on organic kefir segment, focus on soy milk segment, expand in emerging markets, continue to focus on developed markets, focus on strategic partnerships to expand distribution channels, provide competitively priced offerings, participate in trade shows and events, continue to use B2B promotions, focus on retail promotions and sampling campaigns and focus on supermarkets/hypermarkets for targeting end-users.
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Kefir Market - Macro Economic Scenario
9 Global Market Size and Growth
10 Global Kefir Market Segmentation
11 Kefir Market, Regional and Country Analysis
12 Asia-Pacific Market
13 Western Europe Market
14 Eastern Europe Market
15 North America Market
16 South America Market
17 Middle East Market
18 Africa Market
19 Competitive Landscape and Company Profiles
20 Key Mergers and Acquisitions
21 Opportunities and Strategies
22 Kefir Market, Conclusions and Recommendations
23 Appendix
Executive Summary
Kefir Global Market Opportunities And Strategies To 2033 provides the strategists; marketers and senior management with the critical information they need to assess the global kefir market as it emerges from the COVID-19 shut down.Reasons to Purchase::
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for kefir? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The kefir market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider kefir market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by form, by category, by source and by distribution channel.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the kefir market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by form, by category, by source and by distribution channel in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for kefir providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Type: Milk Kefir; Water Kefir2) By Form: Organic; Conventional
3) By Category: Flavored Kefir; Non-Flavored Kefir
4) By Source: Animal Milk; Soy Milk; Coconut Milk; Other Sources
5) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; Specialist Stores; Other Distribution Channels
Key Companies Mentioned: Lifeway Foods Inc.; Emmi Group; Arla Foods amba; Trader Joe’s; Nestlé S.A.
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; kefir indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Lifeway Foods Inc.
- Emmi Group
- Arla Foods amba
- Trader Joe’s
- Nestlé S.A.
- Valio Ltd.
- Danone S.A.
- Kri Kri Milk Industry SA
- Biotiful Gut Health
- Bakoma Sp. z o. o.
- Yili Group
- Bright Food (Group) Co., Ltd.
- China Mengniu Dairy Company Limited
- Danone India
- Amul
- Mother Dairy
- Meiji Co., Ltd.
- Morinaga & Co., Ltd.
- Fonterra Co-operative Group Limited
- Asahi Group Holdings, Ltd
- Müller Group
- Lactalis Group
- FrieslandCampina
- Granarolo Group
- Andechser Natur
- Fermentful
- Wimm-Bill-Dann
- Galicia
- Madeta
- Olma
- Napolact
- Straus Family Creamery
- Pure Culture Organics
- Synbio Technologies Inc.
- Lactalis Canada Inc.
- Agropur Dairy Cooperative
- Maple Hill Creamery LLC
- The Hain Celestial Group Inc.
- Green Valley Organics
- Wallaby Yogurt Company
- Redwood Hill Farm & Creamery Inc
- Green Valley Creamery
- Iran Dairy Industries Co.
- Almarai
- Sadafcoare
- Baladna
- Al Rawabi
- Al Ain Farms
- Gulf & Safa Clover DairyDairies
- Juhayna Food Industries
- Pinar
- Obour Land
- Clover Dairy
- Goat Peter
- Indezi River Creamery
- NuMeSA
- Faithful to Nature
- Mooberry Farm
- Crafty Cultures
- Happy Culture
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 278 |
Published | August 2024 |
Forecast Period | 2023 - 2033 |
Estimated Market Value ( USD | $ 2.4 Billion |
Forecasted Market Value ( USD | $ 4.1 Billion |
Compound Annual Growth Rate | 5.7% |
Regions Covered | Global |