Cycling Jersey Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Cycling Jersey Market is projected to expand from USD 5.77 Billion in 2025 to USD 8.48 Billion by 2031, registering a CAGR of 6.63%. These specialized garments are engineered to enhance rider comfort and performance, utilizing moisture-wicking synthetic fabrics, aerodynamic cuts to minimize drag, and rear pockets for essential storage. Key factors propelling this growth include increasing global health awareness and significant government funding for cycling infrastructure, both of which promote regular participation. Additionally, the widespread adoption of e-bikes has broadened the rider demographic and increased ride durations, effectively expanding the total addressable market for specialized apparel. As evidence of this growing consumer base, PeopleForBikes reported that 112 million Americans rode a bicycle at least once in 2024.

Despite high participation rates, the industry is grappling with substantial challenges related to inventory management and supply chain stability. After a period of volatile demand, manufacturers and retailers are struggling with significant excess stock, necessitating price reductions to clear merchandise. This oversupply restricts the capital available for developing new products and creates a temporary barrier to broader market expansion.

Market Drivers

The surge in popularity of e-bikes and electric mobility solutions is a major catalyst for the Global Cycling Jersey Market, widening the user base and increasing the length of average rides. By lowering physical barriers to entry, electric assistance encourages a more diverse demographic to engage in cycling for commuting and leisure, generating new demand for apparel that provides breathability and long-distance comfort. This trend is especially prominent in leading cycling nations where e-mobility dominates, creating a need for clothing that functions well for both riding and casual wear. According to the Zweirad-Industrie-Verband (ZIV) 'Market Data 2024' presentation in March 2025, e-bikes comprised a significant 53% of all bicycle sales in Germany during 2024, highlighting the consumer shift toward electric options that drives ancillary apparel sales.

Simultaneously, government support and the development of urban cycling infrastructure are creating safer riding environments that encourage consistent participation and boost demand for specialized gear. Investments in active travel networks and protected lanes validate cycling as a key transport mode, incentivizing commuters to purchase technical jerseys offering weather protection and high visibility. For example, Active Travel England confirmed a £291 million investment in February 2025 to improve walking and wheeling routes over the next two years. However, while infrastructure supports long-term growth, the industry remains responsive to economic fluctuations; in 2025, Shimano reported net sales of 345 billion yen for its bicycle division for the fiscal year 2024, reflecting ongoing adjustments in global supply and demand.

Market Challenges

The global cycling jersey market is currently hindered by a severe accumulation of excess inventory, causing a disruption in the equilibrium between supply and demand. Following a phase of aggressive production to satisfy pandemic-era spikes, retailers and manufacturers now hold surplus stock far exceeding current consumption rates. This situation forces companies to resort to deep discounting to clear warehouses, which damages profit margins and diminishes the premium appeal of technical apparel. Consequently, financial resources are diverted away from research and development, delaying the introduction of advanced fabrics and innovative designs that typically motivate consumer upgrades.

This inventory glut creates a financial bottleneck that limits operational agility and restricts revenue growth for specialized apparel firms. Data from PeopleForBikes in mid-2024 highlights this issue, showing that the inventory-to-sales ratio for the cycling industry rose to 4.1 to 1, a significant jump from the 2.9 to 1 ratio seen in 2018. This elevated figure indicates that capital is disproportionately locked in stagnant stock rather than being reinvested into market expansion. Until inventory levels stabilize, the industry will face reduced liquidity, hampering its ability to fully exploit rising cycling participation rates.

Market Trends

The evolution of female-centric ergonomic design is fundamentally transforming the market as manufacturers abandon the traditional "shrink it and pink it" method in favor of engineering garments based on specific female anatomical data. This shift addresses unique biomechanical requirements by developing jerseys with wider hip panels, tapered waists, and shorter torso profiles to eliminate material bunching while riding. This product diversification correlates directly with the rapid expansion of the female cycling demographic, which is increasingly demanding professional-grade gear comparable to men's options. According to Strava's 'Year in Sport Trend Report' from December 2024, the platform noted an 11% global increase in the share of female cyclists in 2024, emphasizing the growing commercial potential of these high-performance collections.

Concurrently, the convergence of streetwear aesthetics with high-performance functionality is redefining product lines, driven by the popularity of adventure and gravel riding which blurs the line between lifestyle apparel and technical athletic wear. Cyclists are increasingly opting for versatile jerseys featuring earth-toned colors, relaxed fits, and practical elements like reinforced cargo pockets, enabling seamless transitions from trails to social environments. This departure from strictly aerodynamic, race-cut lycra is fueled by surging interest in mixed-terrain disciplines where long-term comfort and utility are prioritized over speed. For instance, Garmin's '2023 Fitness Report' in January 2024 reported a massive 45% global increase in logged gravel cycling activities, a trend that is actively spurring demand for this hybrid, adventure-ready aesthetic.

Key Players Profiled in the Cycling Jersey Market

• Adidas AG
• Manifattura Valcismon S.p.A.
• Nike, Inc.
• Merida & Centurion Germany GmbH
• Trek Bicycle Corporation
• Rapha Racing Limited
• Capo Cycling
• Marcello Bergamo
• ASSOS of Switzerland GmbH
• Rider Sportsfashion L.L.C.

Report Scope

In this report, the Global Cycling Jersey Market has been segmented into the following categories:

Cycling Jersey Market, by Type:

• Professional
• Amateur
• Customized

Cycling Jersey Market, by Category:

• Men
• Women
• Kids

Cycling Jersey Market, by Distribution Channel:

• Online
• Offline

Cycling Jersey Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cycling Jersey Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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