Custom Cycling Apparel Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Custom Cycling Apparel Market is projected to increase from USD 162.74 Million in 2025 to USD 223.78 Million by 2031, registering a CAGR of 5.45%. This industry centers on specialized performance garments, including bib shorts, jackets, and jerseys, that are engineered with technical fabrics and manufactured with specific fits, logos, and personalized designs for corporate groups, clubs, or teams. The sector is primarily fueled by the rising popularity of charity rides and amateur cycling leagues, which require unified team identities to enhance visibility and camaraderie. Additionally, the growth of corporate wellness initiatives has encouraged businesses to invest in branded activewear to support employee fitness. This increased engagement is evidenced by PeopleForBikes, which reported that 112 million Americans rode a bicycle at least once in 2024, highlighting the expanding consumer base driving the demand for specialized riding gear.

However, a major obstacle hindering market expansion is the high operational cost linked to small-batch manufacturing. The production of low-volume orders with complex customization specifications creates logistical difficulties and supply chain inefficiencies. These factors can significantly erode profit margins and lead to longer lead times for smaller organizations or clubs, presenting a substantial challenge to the sector's scalability and profitability.

Market Drivers

The growing participation in competitive and recreational cycling events serves as a primary catalyst for the custom apparel sector, as new riding disciplines generate demand for specialized, team-branded kits. The rapid mainstream adoption of adventure cycling and gravel riding has particularly heightened this need, prompting event organizers and clubs to commission distinct designs that reflect the functional requirements and rugged aesthetic of these modalities. This diversification ensures manufacturers are fulfilling orders for a wide array of event-specific garments rather than relying solely on traditional road racing. This shift is supported by user data; Strava’s 'Year In Sport Trend Report' from January 2024 noted a 55% global increase in athletes participating in gravel rides compared to the previous year.

Simultaneously, a surge in female participation is reshaping manufacturing priorities, driving the development of women-specific custom fits that offer superior performance and comfort. Brands are shifting beyond simple resizing to engineer jerseys and bibs that accommodate female anatomy, a strategy necessitated by a growing demographic demanding equal quality in teamwear. This trend is underscored by Garmin’s 'The Beat on Bikes' update in July 2024, which identified women as the fastest-growing cycling demographic with a 9% increase in logged activities. Furthermore, the market is bolstered by a resurgence in younger riders joining scholastic teams; PeopleForBikes reported in 2024 that youth bicycling participation rates climbed to 56%, reversing previous declines and securing a future customer base for organizational apparel.

Market Challenges

The high operational costs associated with small-batch manufacturing constitute a critical barrier to the scalability of the Global Custom Cycling Apparel Market. Unlike mass-market production where fixed costs are amortized over thousands of units, custom apparel requires specific fabric cuts, unique design setups, and sublimation processes for orders that may contain fewer than ten items. These low-volume requirements negate economies of scale, causing per-unit production costs to rise significantly. Manufacturers must absorb the same logistical overhead and machine setup time for small orders as for large ones, which directly erodes profit margins and creates financial disincentives for accepting smaller commissions.

This cost pressure is further exacerbated by volatility in the broader supply chain, making the maintenance of efficient fragmented production lines increasingly difficult. According to the World Federation of the Sporting Goods Industry, 81% of industry executives in 2024 identified high inventory costs and persistent inflation as continuing operational challenges that severely impact profitability. When manufacturers face such elevated baseline costs, the financial viability of complex, low-volume custom orders diminishes. Consequently, suppliers often prioritize larger, standardized batches to protect their margins, resulting in higher price points and extended lead times for small custom groups, effectively limiting market entry for smaller organizations.

Market Trends

The widespread adoption of recycled and eco-friendly fabric technologies is reshaping the Global Custom Cycling Apparel Market as brands pivot from virgin synthetics to high-performance sustainable textiles. Manufacturers are increasingly utilizing fabrics derived from post-consumer waste, such as rPET, ensuring that environmental responsibility does not compromise the aerodynamic or moisture-wicking qualities required for racing. This material shift is supported by the increasing availability of circular inputs; according to Textile Exchange’s 'Materials Market Report 2025' from October 2025, global recycled polyester production volume rose to 9.3 million tons in 2024, providing the necessary industrial scale for cycling brands to integrate sustainable fibers into their core product lines without supply shortages.

Concurrently, the integration of AI-driven design and 3D visualization tools is streamlining the complex customization process for teams and clubs. These digital platforms allow clients to interact with photorealistic digital twins of their kits, enabling real-time adjustments that drastically reduce the lead times associated with traditional sample approval. This technological investment is becoming an industry standard to mitigate pre-production friction; according to Alvanon’s 'Fashion's Phygital Future' report from October 2024, 93% of retailers now plan to invest in immersive technologies, including AI-driven fit tools, to enhance consumer engagement. For custom cycling manufacturers, this digitalization is critical for minimizing sizing errors and improving the profitability of low-volume, bespoke orders.

Key Players Profiled in the Custom Cycling Apparel Market

• Champion System
• DNA Cycling
• Mega Sports Apparel
• Primal Wear, Inc.
• Podiumwear Custom Sports Apparel Co.
• Pactimo LLC
• Verge Sport
• Rapha Racing Limited
• Louis Garneau Sports Inc.
• Assos of Switzerland GmbH

Report Scope

In this report, the Global Custom Cycling Apparel Market has been segmented into the following categories:

Custom Cycling Apparel Market, by Type:

• Professional
• Amateur

Custom Cycling Apparel Market, by Product Type:

• Jerseys
• Gloves
• Jackets
• Others

Custom Cycling Apparel Market, by End-User:

• Male
• Female

Custom Cycling Apparel Market, by Distribution Channel:

• Online
• Offline

Custom Cycling Apparel Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Custom Cycling Apparel Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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