Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Key Highlights
- The beer and cider sector experienced a modest increase in volume sales, primarily fueled by a rise in tourism and promotional activities during the latter half of the year. However, the sector encountered considerable challenges stemming from fluctuations in consumer confidence and a sluggish economic outlook for 2024. The increasing emphasis on health and wellness is influencing consumer purchasing decisions, with many opting for zero-alcohol and low-alcohol alternatives.
- The discount price segment demonstrated the most rapid growth in both volume and value in 2024, particularly in the context of high inflation. While established brands maintained a significant share of the market, heightened price sensitivity prompted many consumers to gravitate towards private label products.
- Retail channels captured the largest market share in 2024, with the e-commerce sub-channel experiencing the fastest growth, driven by convenience and a broad product availability. Glass bottles continued to lead the Italian beer and cider market in 2024, owing to their content visibility, effective barrier protection, and well-established collection and recycling systems.
Scope
- The beer and cider sector experienced a modest increase in volume sales, primarily fueled by a rise in tourism and promotional activities during the latter half of the year. However, the sector encountered considerable challenges stemming from fluctuations in consumer confidence and a sluggish economic outlook for 2024. The increasing emphasis on health and wellness is influencing consumer purchasing decisions, with many opting for zero-alcohol and low-alcohol alternatives.
- The discount price segment demonstrated the most rapid growth in both volume and value in 2024, particularly in the context of high inflation. While established brands maintained a significant share of the market, heightened price sensitivity prompted many consumers to gravitate towards private label products.
- Retail channels captured the largest market share in 2024, with the e-commerce sub-channel experiencing the fastest growth, driven by convenience and a broad product availability. Glass bottles continued to lead the Italian beer and cider market in 2024, owing to their content visibility, effective barrier protection, and well-established collection and recycling systems.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Italian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
- Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Table of Contents
- Introduction
- Executive Summary
- Industry Snapshot
- Sector Snapshot
- Beer & Cider Volume and Value Growth Projections
- Enablers and Inhibitors of Beer & Cider Growth
- Category and Segment Insight
- Beer & Cider Winners and Losers
- Beer Category Overview
- Beer Type Evolution
- Flavor Dynamics - Beer
- Craft Beer Segment Dynamics
- Cider Category Overview
- Brand vs. Private Label Dynamics
- Price Segmentation
- Alcoholic-Strength Segment Dynamics
- Beer: Emerging Trends & Opportunities
- Company and Brand Insight
- Top Beer & Cider Company Dynamics
- Leading Company Profiles
- Tier 2 Companies - Key Callouts
- Top Beer & Cider Brand Dynamics
- Brand Spotlight Case Studies - How to Win
- Brand Spotlight Case Studies - What to Learn
- Job Analytics - Themes Evolution
- Job Analytics - Total Jobs
- Global Patent Filings
- Distribution Insight
- Beer & Cider Channel Dynamics
- Beer & Cider Sub-Channel Dynamics
- Price Point Analysis
- Packaging Insight
- External Packaging Influences
- Packaging Snapshot
- Packaging Material Snapshot
- Packaging Type Snapshot
- Consumer Insight
- Key Drivers Influencing Beer & Cider Consumption
- Moderation & Avoidance
- Environmental Responsibility
- Actionable Insights
- Targeting Emerging Segments and Trends
- Appendix
- Category Definitions
- Packaging Definitions
- Channel Definitions
- Research Methodology
- About the Analyst
- All alcoholic drinks (000s HL) incremental volume, 2025-30f
- All alcoholic drinks (volume) CAGR, 2025-30f
- Beer & cider volume and value growth projections, 2025-30f
- Beer & cider category performance, 2023-24
- Best-performing beer types by volume (000s HL), 2024
- Best-performing beer types by value (LCU million), 2024
- Performance of top companies, 2024
- Performance of top brands, 2024
- Job postings by theme & company, January 2024-December 2024
- Performance of retail and foodservice channels, 2024
- Top growth opportunities in retail
- Top growth opportunities in foodservice
- Performance of packaging, 2024
- Sector volume (000s HL), 2024
- All alcoholic drinks market share and per capita consumption, 2024
- Beer & cider sector size (000s HL, LCU million), 2020-30f
- Beer & Cider Volume and Value Growth Projections
- Beer volume (000s HL) and value (LCU million) size, 2020-30f
- Beer type size, volume (000s HL) and value (LCU million), 2024
- Beer types, value & volume category share, 2024
- Volume and value share by leading flavor category, 2024
- Flavor category annual volume performance (000s HL), 2024
- Flavor category annual value performance (LCU million), 2024
- Craft beer size, 2019-24, 000s HL
- Cider volume (000s HL) and value (LCU million) size, 2020-30f
- Cider type size, volume (000s HL) and value (LCU million), 2024
- Beer private label size & annual growth, 000s HL, LCU million, 2024
- Private label share of total beer, value and volume, 2024
- Beer & cider price segment 2024 volume (000s HL), average price (LCU), value (LCU million), and 2023-24 growth
- Alcoholic-strength bands, volume market share, 2024
- Alcoholic-strength bands, incremental volume, 000s HL, 2023-24
- Alcoholic-strength bands, volume CAGR, 2019-24
- Leading Company Profile 1: Company size, volume (000s HL) and value (LCU million), 2020-24
- Leading Company Profile 1: Company key brand size, volume (000s HL), and growth (%), 2024
- Leading Company Profile 2: Company size, volume (000s HL) and value (LCU million), 2020-24
- Leading Company Profile 2: Company key brand size, volume (000s HL), and growth (%), 2024
- Leading Company Profile 3: Company size, volume (000s HL) and value (LCU million), 2020-24
- Leading Company Profile 3: Company key brand size, volume (000s HL), and growth (%), 2024
- Job postings by theme, January 2024-December 2024
- Total job postings by company, January 2024-December 2024
- Total beer & cider patent filings for key markets, 2024
- Foodservice vs. retail annual beer & cider volume growth evolution, 2020-30f
- Beer & cider volume share by channel, 2024
- Beer PPL (LCU) evolution foodservice vs. retail, 2020-30f
- Cider PPL (LCU) evolution foodservice vs. retail, 2020-30f
- Packaging material volume share, 2024
- Packaging material annual volume growth, 2019-24
- Packaging material volume CAGR, 2019-24
- Packaging type volume share, 2024
- Packaging type annual volume growth, 2019-24
- Packaging type volume CAGR, 2019-24
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Heinken Italia
- Peroni
- Birra Castello
- A-B InBev Italia
- Carlsberg Italia
- Forst
- Bavaria Italia
- Paulaner Italia
- Ceres Spa
- Menabrea
