Global trade is entering a period of heightened uncertainty, driven by escalating geopolitical tensions, increasing trade barriers, and a shift toward a more fragmented, regionalized economic landscape, often described as a “polycrisis.” At the same time, the rapid rise of agentic AI tools is transforming traditional models of employee and customer engagement.The Top Transformations Impacting Future Growth Potential
In this context, the analyst examines 10 strategic imperatives that unified communications and collaboration vendors must understand and integrate into resilient growth strategies to succeed amid ongoing disruption. These imperatives include AI-driven personalized experiences and orchestrated communication workflows, enhanced compliance and security, sustainability, service-as-software models, the evolving nature of work, and a strategic shift from feature-based offerings to platform-based ecosystems.
The pace and depth of change driven by these imperatives will create significant growth opportunities. The report also highlights how some vendors are already positioning themselves to capitalize on this dynamic environment.
Table of Contents
Strategic Imperatives- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- Top Transformations Impacting Growth in Unified Communications and Collaboration UCC
- Transformation 1: Hyper-Personalized and Context-Aware User Experiences
- Transformation 2: Compliance and Privacy Embedded by Design
- Transformation 3: Thriving Through Disruption, Resilient Growth Approaches
- Transformation 4: Environmental Sustainability Pressures Reshaping UCC Infrastructure
- Transformation 5: AI-Orchestrated Communications Embedded in Processes
- Transformation 6: Integrated Workspaces Fuel Usage-Based Pricing Models
- Transformation 7: Composable, API Architectures for Customization and Flexibility
- Transformation 8: Understanding the Importance of Industry-Specific Workflows
- Transformation 9: Measuring the Impact of Experience-Led Workspaces
- Transformation 10: Utilizing Edge for Hybrid Workloads
- Analytics Perspectives
- Benefits and Impacts of Growth Opportunities
- Next Steps
- Legal Disclaimer
