B2B Market - Global Forecast 2025-2032

Senior leaders seeking actionable clarity in the evolving B2B market research sector will find this report delivers strategic guidance for navigating technological disruption, regulatory shifts, and new business frameworks. It presents in-depth analysis to support robust decision-making and sustainable growth for organizations adapting to a digital-first, data-intensive marketplace.

Market Snapshot: B2B Market Research Market

The B2B market research market grew from USD 40.54 billion in 2024 to USD 43.90 billion in 2025. It is projected to expand at a CAGR of 8.61%, reaching USD 78.54 billion by 2032. This strong momentum reflects mounting investment in digital intelligence tools and organizational urgency to glean actionable insights amid dynamic industry landscapes.

Scope & Segmentation

This report comprehensively examines the market’s structure by dissecting its offerings, methodologies, end-user verticals, sales channels, regions, and major participating companies. Understanding these layers assists senior decision-makers in aligning research investments with their firm’s specific demands.

• Offerings: Branding research, competitor research, customer research, product research.
• Research Types: Primary (focus groups, in-depth interviews, observational research, surveys and questionnaires), secondary (company filings & financial reports, industry reports & publications, news and analyst reports, trade journals, government databases).
• Data Types: Qualitative and quantitative approaches capturing both narrative and statistical insights.
• End User Verticals: Automotive, chemical & material, construction & real estate, consumer goods, energy & utilities, financial services & insurance, healthcare & pharmaceuticals, IT & telecommunications, logistics & transportation, manufacturing, media & entertainment, retail & e-commerce.
• Sales Channels: Direct and indirect sales.
• Geographic Coverage: Americas (with detailed analysis for North America and Latin America), Europe, Middle East & Africa, and Asia-Pacific.
• Companies Profiled: Leading global and regional players, including consultancies, intelligence specialists, and technology-driven research providers.

B2B Market Research Market: Key Takeaways

• Integration of artificial intelligence and machine learning in research is driving enhanced precision, enabling swifter and more actionable insights for strategic initiatives.
• Organizations are increasingly favoring real-time dashboards and continuous intelligence models over periodic reviews, boosting agility in response to rapidly changing conditions.
• Supply chain realignment, with a focus on nearshoring and dual sourcing, has emerged as a priority for mitigating risk from tariff fluctuations and geopolitical shifts.
• Segment-specific research frameworks are crucial, as regulatory requirements and buyer behaviors vary widely by sector, especially in tightly regulated industries like healthcare or financial services.
• Regional variations demand adaptive methodologies—privacy concerns in Europe, mobile-first approaches in Africa, and hybrid research models in Asia-Pacific are shaping local implementations and competitive priorities.

Assessing Tariff Impact on Market Intelligence

Recent tariff changes in the United States have compelled organizations to reevaluate procurement strategies, shifting supplier bases and renegotiating contracts to cushion operational risks. The adoption of dynamic analytics and real-time customs intelligence is now central to effective cost management and sustaining supply chain resilience in the face of regulatory changes.

Methodology & Data Sources

This analysis relies on a rigorous combination of qualitative and quantitative techniques. Primary data collection included executive interviews and focus groups for contextual depth, while structured surveys provided statistically validated insight across end-user verticals. Findings were further reinforced by cross-verification with secondary sources such as industry publications and trade databases.

Why This Report Matters for Senior Decision-Makers

• Enables proactive adaptation to technology and policy-driven disruptions by furnishing a holistic market perspective.
• Supports targeted resource allocation by identifying emerging themes, regional priorities, and innovation opportunities relevant to your industry segment.
• Equips executive teams with clear, actionable frameworks for risk mitigation, procurement optimization, and digital transformation across diverse business landscapes.

Conclusion

This report consolidates complex market dynamics into pragmatic recommendations tailored for executive-level strategy. Senior leaders can leverage these insights to enhance operational resilience, capitalize on growth opportunities, and maintain competitive relevance as the B2B market research sector evolves.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.