Key Highlights
- The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
- The Indonesian baby personal care market recorded revenues of $1.96 billion in 2024, representing a compound annual growth rate (CAGR) of 8.8% between 2019-24.
- Market consumption volume increased with a CAGR of 9.2% between 2019-24, reaching a total of 495.8 million units in 2024.
- The growth of the Indonesian baby personal care market during 2019-24 was driven by the accelerating urbanization and the rise in disposable income, which increased consumer willingness to spend on higher-quality hygiene products. According to the World Bank, in 2024, the urban population in Indonesia reached 165.8 million, up 10.9% from 2019.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in Indonesia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Indonesia
- Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia baby personal care market with five year forecasts
Reasons to Buy
- What was the size of the Indonesia baby personal care market by value in 2024?
- What will be the size of the Indonesia baby personal care market in 2029?
- What factors are affecting the strength of competition in the Indonesia baby personal care market?
- How has the market performed over the last five years?
- What are the main segments that make up Indonesia's baby personal care market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unicharm Corp
- PT. Softex Indonesia
- Kao Corp
- The Procter & Gamble Co

