The proportion of consumers buying end of year gifts for teachers has fallen by 1.4ppts in 2025, driven by a decrease in gifting.
Report Scope
- Teso came out on top for retailer to purchase from for this occasion in 2025
- The majority of end of year gifts for teachers shoppers think personalised products make good gifts for teachers
- The proportion of impulse purchases made for this occasion increased across both gifting and cards & gift wrap
Reasons to Buy
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options, in order to maximise sales potential.
- Use our in-depth consumer insight to learn which gift categories are shopped the most by consumers, to adapt ranges to current trends.
- Use our average spend data to understand how much consumers are prepared to pay
Table of Contents
- Consumer Attitudes
- Buying dynamics
- End of year gifts for teachers spending
- Average spend
- Retailer selection
- End of year gifts for teachers statements
- Gifts
- Buying dynamics
- Channel usage
- Store type
- Device usage
- Fulfilment
- Retailer selection
- Buying dynamics
- Cards & gift wrap
- Buying dynamics
- Channel usage
- Store type
- Device usage
- Fulfilment
- Retailer selection
- Buying dynamics
- Methodology
- Technical details: consumer survey work
- Technical details: Definitions
- Percentage point change 2024-2025 - top 10 retailers shopped at for gifts
- Products purchased - food & drink gifts, 2024 & 2025
- Retailers used - food & drink gifts, 2024 & 2025
- Products purchased - other gifts. 2024 & 2025
- Retailers used - other gifts, 2024 & 2025
- Products purchased - homeware gifts, 2024 & 2025
- Retailers used - homewares gifts, 2024 & 2025
- Products bought on impulse (%), gifts, 2024, 2025 and percentage point change
- Personalised products bought (%), gifts, 2024, 2025 and percentage point change
- Percentage point change 2024-2025 - top 10 retailers shopped at for cards & gift wrap
- Retailers used - cards, 2024 & 2025
- Products purchased - gift wrap, 2024 & 2025
- Retailers used - gift wrap, 2024 & 2025
- Products bought on impulse (%), 2024, 2025 and percentage point change
- Personalised products bought (%), cards & gift wrap, 2024, 2025 and percentage point change
- End of year gift for teachers shopper penetration, by demographic & region, 2023, 2024 & 2025
- End of year gifts for teachers profile, 2025
- Shoppers as a proportion of those with children of school age, by demographic & region, 2023, 2024 & 2025
- How did you pay for the end of year gift for a teacher?, 2024 & 2025
- End of year gifts spending compared to last year, 2024 & 2025
- Average spend on end of year gifts for teachers, 2025 & £s change on 2024
- Average spend on end of year cards & gift wrap for teachers, 2025 & £s change on 2024
- What's driving retailer selection, 2025 & ppts change on 2024
- Agreement and disagreement with statements about end of year gifts for teachers, 2025
- End of year gift for teachers gifting penetration, by demographic, 2023, 2024 & 2025
- Consumers using each channel for purchasing end of year gifts for teachers, 2024 & 2025
- Consumers using each store type used for purchasing end of year gifts for teachers, 2024 & 2025
- Consumers using each device for purchasing end of year gifts for teachers, 2024 & 2025
- The fulfilment options for purchasing end of year gifts online, 2024 & 2025
- Top 10 retailers shopped at for gifts, 2024 & 2025
- End of year gift for teachers food & drink gifts penetration, by demographic, 2023, 2024 & 2025
- End of year gift for teachers other gifts penetration, by demographic, 2023, 2024 & 2025
- End of year gift for teachers homewares gifts penetration, by demographic, 2023, 2024 & 2025
- Planned/impulse (overall gifts), 2025
- Personalised/ not personalised (overall gifts), 2025
- End of year gift for teachers cards & gift wrap penetration, by demographic, 2023, 2024 & 2025
- Consumers using each channel for cards & gift wrap purchases, 2024 & 2025
- Consumers using each store type used for cards & gift wrap, 2024 & 2025
- Consumers using each device for cards & gift wrap, 2024 & 2025
- The fulfilment options for purchasing cards & gift wrap, 2024 & 2025
- Top 10 retailers shopped at for cards & gift wrap, 2024 & 2025
- End of year gift for teachers cards penetration, by demographic, 2023, 2024 & 2025
- End of year gift for teachers gift wrap penetration, by demographic, 2023, 2024 & 2025
- Planned/impulse (cards & gift wrap), 2025
- Personalised/ not personalised (cards & gift wrap), 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- Card Factory
- Card Factory
- Co-op
- Etsy
- Home Bargains
- Lidl
- Marks & Spencer
- Matalan
- Morrisons
- Notonthehighstreet
- Poundland
- Sainsbury’s
- Tesco

