Frozen Yogurt Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Frozen Yogurt Market is projected to rise from USD 2.84 Billion in 2025 to USD 4.24 Billion by 2031, achieving a CAGR of 6.91%. Distinguished from ice cream by its reduced fat content and characteristic tartness, frozen yogurt is a cultured dessert crafted from milk solids, sweeteners, and specific bacterial strains. A primary driver of market expansion is the growing global focus on health and wellness, as consumers actively pursue probiotic-rich, lower-calorie substitutes for conventional sweets. Furthermore, the widespread adoption of self-serve franchise models has bolstered revenue by improving product accessibility and fostering consumer engagement through extensive customization options.

Despite these growth drivers, the industry encounters a major obstacle in seasonal demand volatility, which causes revenue instability during colder months and hampers steady annual progress. To uphold consumer confidence and product quality in this competitive landscape, industry organizations have strengthened their standards. For instance, according to the International Dairy Foods Association, the organization updated its Live and Active Cultures Seal policy in 2024, requiring that frozen yogurt must contain a minimum of 10 million cultures per gram at the time of manufacturing to earn the certification.

Market Drivers

A growing consumer preference for healthier, low-fat dessert options is a key engine driving the Global Frozen Yogurt Market. As nutritional value becomes a higher priority, manufacturers are reformulating products to provide guilt-free treats that meet low-calorie and high-protein dietary objectives. This trend is altering product portfolios, with leading brands introducing innovations that strictly limit calorie counts while offering functional benefits to retain health-conscious buyers. According to Frozen Food Europe, April 2024, the brand Yasso broadened its better-for-you lineup by launching real fruit bars containing only 80 calories and four grams of protein, directly addressing the demand for permissible indulgence. Such launches confirm the industry's shift toward functional wellness, securing ongoing interest from demographics seeking alternatives to high-fat ice cream.

The expansion of self-serve business models and personalized customization is further fueling market growth by elevating the consumer experience. This operational style empowers customers to manage portion sizes and select from a wide variety of toppings, creating a sense of ownership that encourages repeat visits. Franchise chains are aggressively utilizing this model to penetrate new regions and increase market share. For example, according to Frozen Foods Biz, December 2024, the self-serve franchise 16 Handles successfully executed its expansion strategy by opening over 20 new units across various U.S. states throughout the year. Underscoring the sector's financial strength, according to Unilever, in 2025, the company reported underlying sales growth of 4.2% for the 2024 fiscal year, supported in part by the success of its premium frozen dessert brands.

Market Challenges

Seasonal fluctuations in demand present a major barrier to the continuous expansion of the global frozen yogurt market. Because consumption patterns are closely linked to ambient temperatures, the industry suffers from sharp drops in sales volume during the colder autumn and winter months. This cyclical volatility disrupts cash flow stability, creating a challenging environment for franchise operators who must cover fixed costs, such as rent and labor, even when revenue streams shrink. As a result, businesses often find it difficult to maintain consistent annual growth, as profits earned during peak summer seasons are frequently needed to offset operational losses incurred during off-peak periods.

This instability hinders long-term investment and operational planning, preventing the market from fully leveraging rising consumer interest. According to the National Frozen & Refrigerated Foods Association, in 2025, 49% of consumers indicated they had increased their frozen food purchases, with yogurt cited as a top priority due to health and budget considerations. Despite this positive sentiment, the industry's inability to balance the sales curve throughout the year restricts total revenue potential. Manufacturers and retailers are consequently trapped in a boom-and-bust cycle that limits financial predictability and discourages the capital expenditure necessary for aggressive market expansion.

Market Trends

The growth of plant-based and non-dairy product lines is fundamentally transforming the market by addressing the needs of lactose-intolerant consumers and those with ethical dietary preferences. Manufacturers are increasingly using almond, oat, and coconut bases to formulate creamy textures that compete with traditional dairy without the associated allergens. This transition focuses on inclusivity as well as health, enabling brands to reach a broader audience previously excluded by dairy-centric menus. According to The Food Institute, May 2025, in the 'Global Plant-Based Sales Reach $28.6 Billion' article, U.S. retail sales of plant-based categories including yogurt and ice cream totaled $8.1 billion in 2024.

Simultaneously, the rise of direct-to-consumer delivery and mobile app-based loyalty programs is revolutionizing customer retention by employing data analytics for personalized engagement. Brands are evolving beyond simple transactional models to build immersive digital ecosystems that reward frequent purchases and gamify the experience. This digital integration helps companies mitigate seasonal foot traffic dips by sustaining direct communication and incentivizing off-premise consumption. According to Restaurant Dive, January 2025, in the 'How Yogurtland’s shift to digital powered 3 years of growth' article, the brand’s loyalty program membership grew by 18.4% since 2022, driving a spend increase of nearly 30% to $24.7 million.

Key Players Profiled in the Frozen Yogurt Market

• Danone S.A.
• Nestle S.A.
• Unilever PLC
• Dairy Farmers of America, Inc.
• HP Hood LLC
• Campbell Soup Company
• Regal Cream Products Pty Ltd.
• Kahala Franchising, L.L.C
• Menchie's Group, Inc.
• Orange Leaf, LLC

Report Scope

In this report, the Global Frozen Yogurt Market has been segmented into the following categories:

Frozen Yogurt Market, by Type:

• Organic
• Conventional

Frozen Yogurt Market, by Flavor:

• Chocolate
• Mango
• Pineapple
• Strawberry
• Others

Frozen Yogurt Market, by Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Frozen Yogurt Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Frozen Yogurt Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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