Mountain and Ski Resorts Market Report 2026

The mountain and ski resorts market size has grown rapidly in recent years. It will grow from $16.35 billion in 2025 to $18.2 billion in 2026 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to winter sports popularity, alpine tourism development, infrastructure investments in mountain regions, growth of leisure travel, ski culture expansion.

The mountain and ski resorts market size is expected to see rapid growth in the next few years. It will grow to $27.83 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to climate-resilient resort development, demand for premium mountain experiences, expansion of summer adventure tourism, digital guest management systems, sustainable resort operations. Major trends in the forecast period include year-round resort diversification, smart ski resort infrastructure, eco-friendly mountain tourism, luxury alpine experiences, adventure and wellness integration.

The growing popularity of winter sports is expected to drive the expansion of the mountain and ski resorts market in the coming years. Winter sports are recreational activities carried out on snow or ice, including skiing, snowboarding, and ice skating, which are commonly enjoyed in mountain and ski resort destinations. The increased interest in winter sports is driven by advancements in equipment, improved access to ski resorts, and heightened awareness of the health benefits associated with winter sports. Mountain and ski resorts facilitate winter sports by offering specialized infrastructure, equipment, and suitable conditions for activities such as skiing, snowboarding, and snowshoeing. For example, in December 2023, according to the Canadian Ski Council, a Canada-based national organization representing the ski and snowboard industry, Canada recorded 21.069 million skier visits (excluding Nordic and heli-skiing), with domestic visits rising to 19.17 million compared to previous years and international visits reaching 1.8 million during the 2022-23 season. Therefore, the increasing popularity of winter sports is driving the growth of the mountain and ski resorts market.

Major companies operating in the mountain and ski resorts market are increasingly focusing on the development of innovative artificial intelligence (AI)-enabled features to maintain their competitive position. AI-integrated features involve the application of advanced artificial intelligence technologies to improve the skiing experience, optimize resort operations, and enhance safety and guest services. For instance, in March 2024, Vail Resorts Inc., a US-based mountain resort operator, launched My Epic Assistant within the My Epic app. This feature provides guests with 24/7 access to real-time information on snow conditions, dining options, equipment rentals, and ski school schedules. By combining recent AI advancements with expert knowledge, the feature enhances guest support and offers plans for proactive, personalized recommendations and ongoing booking assistance. This innovation is designed to deliver efficient real-time support, reduce operational costs, and demonstrate Vail Resorts’ commitment to technological innovation and AI integration across its mountain and ski resort portfolio.

In May 2024, Vail Resorts Inc., a US-based mountain resort company, acquired Crans-Montana Mountain Resort for $0.12 billion. The acquisition provides Vail Resorts with comprehensive control over ski operations and restaurants, includes significant investment plans, and integrates the resort into the Epic Pass network. This move strengthens Vail Resorts’ market presence, enhances guest experiences, and supports its expansion into the European ski market. Crans-Montana Mountain Resort is a Switzerland-based destination offering skiing facilities along with lodging and dining services.

Major companies operating in the mountain and ski resorts market are Alterra Mountain Company, Vail Resorts, Mammoth Mountain, Park City Mountain Resort, Snowbird Ski Resort, Whistler Blackcomb, Jackson Hole Mountain Resort, Big Sky Resort, Aspen Skiing Company, Stowe Mountain Resort, Telluride Ski Resort, Breckenridge Ski Resort, The Vintage Gulmarg, Valle Nevado, Deer Valley Resort, Sun Valley Resort, Solang Valley Resort, The Himalayan, The Khyber Himalayan Resort and Spa, Killington Resort, Arapahoe Basin.

North America was the largest region in the mountain and ski resort market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mountain and ski resorts market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mountain and ski resorts market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mountain and ski resorts market includes revenues earned by entities by providing services such as ski lessons and rentals, spa and wellness services, luxury lodging, dining and gourmet experiences, guided nature tours, and après-ski entertainment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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