Travel Agency Services Market Report 2026

The travel agency services market size has grown strongly in recent years. It will grow from $464.91 billion in 2025 to $500.22 billion in 2026 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to rising global travel activities, increasing demand for organized travel booking, growing trust in agency based travel planning, expansion of tourism and corporate travel, rising complexity of travel arrangements.

The travel agency services market size is expected to see strong growth in the next few years. It will grow to $668.86 billion in 2030 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to growing demand for seamless travel management, rising preference for expert guided travel planning, increasing dependence on structured booking services, expansion of premium travel service needs, rising focus on convenience based travel support. Major trends in the forecast period include increasing demand for comprehensive travel management solutions, rising preference for organized and well planned travel services, growing adoption of professional travel consultation support, expansion of domestic and international travel planning services, strengthening customer reliance on structured travel assistance.

The increasing interest in adventure and experiential travel is expected to drive the growth of the travel agency services market in the coming years. Adventure and experiential travel involve immersive and active experiences that allow travelers to explore new environments and cultures through activities such as hiking, rafting, and cultural tours. This growing interest is fueled by the desire for unique and personalized experiences that go beyond traditional tourism. Additionally, such travel enables engagement with natural landscapes, wildlife, and local communities, fostering a deeper understanding and appreciation of destinations. Travel agency services for adventure and experiential travel help curate, plan, and book tailored experiences, ensuring safety, convenience, and access to exclusive activities and destinations. For instance, in July 2023, according to the Adventure Travel Trade Association, a US-based adventure travel industry organization, 87% of respondents reported improved international travel demand compared to the previous year. Therefore, the increasing interest in adventure and experiential travel is driving the growth of the travel agency services market.

Major companies operating in the travel agency services market are focusing on artificial intelligence (AI) and machine learning (ML) technologies, such as AI-powered search tools, to deliver accurate, personalized, and rapid search results, enhancing the travel booking experience for agencies and their clients. The AI-powered search tool provides travel agencies with precise and tailored results to improve booking efficiency. For instance, in July 2024, Travelport, a UK-based travel retail platform company, introduced the content curation layer (CCL) on the Travelport+ platform. This advanced layer uses AI and ML to efficiently process aggregated content from multiple sources, providing faster and more intuitive search results than traditional airline search systems. It streamlines the presentation of retail-ready content, enabling agencies to offer travelers more desirable options. A key feature of the CCL, the Content Optimizer, gives agencies enhanced control over all content types, including traditional and NDC content.

In November 2023, Hays Travel Limited, a UK-based travel agency chain, acquired Travel House for an undisclosed amount. This acquisition is part of Hays Travel's strategy to expand its footprint and enhance service offerings by integrating Travel House's operations and customer base. The deal is expected to provide Hays Travel with increased market reach and additional growth opportunities in the travel sector. Travel House is a UK-based travel agency.

Major companies operating in the travel agency services market report are TUI Group, Booking Holdings Inc, Expedia Group Inc, CWT Global BV, BCD Travel Services BV, Egencia LLC, American Express Global Business Travel, HIS Co Ltd, Flight Centre Travel Group Ltd, TripAdvisor Inc, Frosch International Travel Inc, World Travel Inc, Corporate Travel Management Limited, The Priceline Group Inc, Direct Travel Inc, Kuoni Travel Holding Ltd, MakeMyTrip Limited, Kesari Tours Pvt. Ltd., Wing On Travel Service Limited, Tzell Travel Group LLC, Omega World Travel Inc, Fox World Travel Inc, Travel Leaders Group LLC, Yatra Online Inc, Thomas Cook Group plc, JTB Corporation, Liberty Travel Inc.

North America was the largest region in the travel agency services market in 2025. The regions covered in the travel agency services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the travel agency services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The travel agency services market includes revenues earned by agencies through commissions on bookings, service fees, consultation charges, and markups on travel-related products such as flights, accommodations, tours, and insurance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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