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Travel Agency Services - Global Strategic Business Report

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    Report

  • 456 Pages
  • July 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 6107037
The global market for Travel Agency Services was estimated at US$521.5 Million in 2024 and is projected to reach US$776.2 Million by 2030, growing at a CAGR of 6.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Travel Agency Services market.

Global Travel Agency Services Market - Key Trends & Drivers Summarized

Are Travel Agencies Still Relevant in the Age of DIY Booking?

In an age where online travel booking platforms dominate, traditional and digital travel agencies are not only surviving-they're evolving rapidly. Travel agency services have transitioned from mere booking facilitators to experience curators, offering personalized itinerary planning, exclusive deals, visa assistance, and crisis management support. The complexity of modern travel-especially multi-destination, luxury, medical, and corporate travel-continues to sustain demand for human expertise and customized service.

The COVID-19 pandemic reaffirmed the value of travel advisors, as travelers sought real-time updates on border regulations, cancellations, and insurance. Since then, travel agencies have invested heavily in digital tools, CRM systems, and AI-based itinerary generators to provide seamless hybrid services-blending the convenience of online with the reassurance of expert advice. These agencies now offer app-based updates, 24/7 customer support, and access to hidden inventory, making them indispensable for discerning and time-strapped travelers.

How Are New Travel Models and Niches Transforming Agency Offerings?

Agencies are moving beyond one-size-fits-all services. The rise of experiential, wellness, adventure, and sustainable travel is pushing agencies to specialize. Some focus exclusively on ecotourism, destination weddings, or LGBTQ+ travel. Others cater to high-net-worth clients with private jet charters, luxury cruises, and behind-the-scenes cultural experiences. Corporate travel management services, with their need for duty-of-care compliance and negotiated contracts, remain a major source of recurring revenue.

Digital transformation is further changing agency dynamics. Online travel agencies (OTAs) now offer bundled travel packages, loyalty programs, and virtual consultation services. AI chatbots are handling routine inquiries while human agents focus on high-touch services. Travel subscription models and concierge-style memberships are on the rise, providing tiered services such as emergency repatriation, priority upgrades, and private excursions. These trends are redefining the scope and value proposition of agency services.

Where Is Demand Coming From and What Are Travelers Expecting Now?

While younger travelers are traditionally seen as DIY-oriented, the complexity of international regulations and visa policies is nudging even millennials and Gen Z toward guided planning. Boomers and retirees continue to prefer agency-led group tours and cruise packages. Corporate travel departments are outsourcing trip planning and expense tracking to travel management companies. The demand is also rising in emerging economies where first-time international travelers seek expert guidance for visa processing, itinerary curation, and multilingual support.

Moreover, travel disruptions due to weather events, strikes, or geopolitical tensions highlight the value of having an advocate. Travelers now expect agencies to offer not just price and package optimization but also safety assurance, cancellation protection, and real-time itinerary modification. In a post-pandemic landscape, flexible booking, real-time communication, and health-related travel documentation are expected as standard services.

The Growth in the Travel Agency Services Market Is Driven by Several Factors

The expanding complexity of travel logistics, coupled with the increasing demand for personalized and secure travel experiences, is driving market growth. Corporate outsourcing of travel management, rising demand for niche tourism (such as medical, wellness, and adventure travel), and the revival of luxury and cruise tourism are propelling agency relevance. Technological integration-including AI-powered itinerary builders, CRM tools, and real-time booking engines-is enhancing service efficiency and personalization. Additionally, growing affluence in emerging markets and increased travel-related anxieties are pushing consumers toward professional planning services. These combined factors are reinforcing the continued and diversified growth of the global travel agency services market.

Scope Of Study:

The report analyzes the Travel Agency Services market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Service (Full-Service Global Travel Arrangements, Additional Travel Services); Booking Channel (Phone Booking, Online Booking, In-Person Booking); Tourist (Domestic Tourist, International Tourist); Tour (Independent Traveler, Package Traveler, Tour Group)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Full-Service Global Travel Arrangements segment, which is expected to reach US$494.2 Million by 2030 with a CAGR of a 5.6%. The Additional Travel Services segment is also set to grow at 9.3% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $142.1 Million in 2024, and China, forecasted to grow at an impressive 10.5% CAGR to reach $159.8 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Travel Agency Services Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Travel Agency Services Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Travel Agency Services Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as American Express Global Business Travel, BCD Travel, Booking Holdings Inc., Carlson Wagonlit Travel (CWT), Direct Travel Inc. and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 33 companies featured in this Travel Agency Services market report include:

  • American Express Global Business Travel
  • BCD Travel
  • Booking Holdings Inc.
  • Carlson Wagonlit Travel (CWT)
  • Direct Travel Inc.
  • Egencia (Expedia corporate)
  • Expedia Group Inc.
  • Flight Centre Travel Group Ltd
  • Frosch International Travel Inc.
  • HIS Co. Ltd.
  • Kesari Tours Pvt. Ltd.
  • Kuoni Travel Holding Ltd.
  • MakeMyTrip Limited
  • Priceline Group (part of Booking)
  • Sabre
  • TUI Group
  • TripAdvisor Inc.
  • Wing On Travel Service
  • World Travel Inc.

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

  • Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
  • Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
  • Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
  • Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
  • Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
  • Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
  • Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Tariff Impact on Global Supply Chain Patterns
  • Travel Agency Services - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rising Complexity in International Travel Requirements Fuels Demand for Expert Agency Services
  • Increased Consumer Preference for Personalized Itineraries Supports Growth in Customized Travel Planning
  • Demand for Real-Time Booking Assistance and Emergency Support Enhances Value of Human-Centric Services
  • Growth in Luxury, Adventure, and Experiential Travel Segments Fuels Premium Agency Use
  • Expansion of Visa, Insurance, and Local Guide Coordination Services Drives Package Differentiation
  • Integration of AI-Powered CRM and Recommendation Engines Enhances Customer Engagement
  • Rising Group and Corporate Travel Inquiries Boost Demand for Multi-Itinerary Management
  • Growth in Cruise and Destination Wedding Bookings Supports Specialized Travel Service Providers
  • Demand for Expert Support in Multi-Country Trips Enhances Relevance of Brick-and-Mortar Agencies
  • Shift Toward Blended Offline-Online Travel Booking Models Supports Omnichannel Expansion
  • High-Income and Senior Traveler Segments Show Sustained Preference for Agent-Guided Planning
  • Expansion of Loyalty Programs and Repeat Booking Discounts Encourages Retention and Upselling
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Travel Agency Services Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Travel Agency Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for Travel Agency Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 4: World 16-Year Perspective for Travel Agency Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Full-Service Global Travel Arrangements by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 6: World Historic Review for Full-Service Global Travel Arrangements by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 7: World 16-Year Perspective for Full-Service Global Travel Arrangements by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Additional Travel Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 9: World Historic Review for Additional Travel Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 10: World 16-Year Perspective for Additional Travel Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Tour Group by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 12: World Historic Review for Tour Group by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 13: World 16-Year Perspective for Tour Group by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for Independent Traveler by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 15: World Historic Review for Independent Traveler by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 16: World 16-Year Perspective for Independent Traveler by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 17: World Recent Past, Current & Future Analysis for Package Traveler by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 18: World Historic Review for Package Traveler by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 19: World 16-Year Perspective for Package Traveler by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 20: World Recent Past, Current & Future Analysis for Phone Booking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 21: World Historic Review for Phone Booking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 22: World 16-Year Perspective for Phone Booking by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 23: World Recent Past, Current & Future Analysis for Online Booking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 24: World Historic Review for Online Booking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 25: World 16-Year Perspective for Online Booking by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 26: World Recent Past, Current & Future Analysis for In-Person Booking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 27: World Historic Review for In-Person Booking by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 28: World 16-Year Perspective for In-Person Booking by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 29: World Recent Past, Current & Future Analysis for Domestic Tourist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 30: World Historic Review for Domestic Tourist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 31: World 16-Year Perspective for Domestic Tourist by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
  • TABLE 32: World Recent Past, Current & Future Analysis for International Tourist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 33: World Historic Review for International Tourist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
  • TABLE 34: World 16-Year Perspective for International Tourist by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
CHINA
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
EUROPE
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
FRANCE
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
AUSTRALIA
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Travel Agency Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • American Express Global Business Travel
  • BCD Travel
  • Booking Holdings Inc.
  • Carlson Wagonlit Travel (CWT)
  • Direct Travel Inc.
  • Egencia (Expedia corporate)
  • Expedia Group Inc.
  • Flight Centre Travel Group Ltd
  • Frosch International Travel Inc.
  • HIS Co. Ltd.
  • Kesari Tours Pvt. Ltd.
  • Kuoni Travel Holding Ltd.
  • MakeMyTrip Limited
  • Priceline Group (part of Booking)
  • Sabre
  • TUI Group
  • TripAdvisor Inc.
  • Wing On Travel Service
  • World Travel Inc.

Table Information