Travel Agency Services - Global Strategic Business Report

The global market for Travel Agency Services was estimated at US$521.5 Million in 2024 and is projected to reach US$776.2 Million by 2030, growing at a CAGR of 6.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Travel Agency Services market.

Global Travel Agency Services Market - Key Trends & Drivers Summarized

Are Travel Agencies Still Relevant in the Age of DIY Booking?

In an age where online travel booking platforms dominate, traditional and digital travel agencies are not only surviving-they're evolving rapidly. Travel agency services have transitioned from mere booking facilitators to experience curators, offering personalized itinerary planning, exclusive deals, visa assistance, and crisis management support. The complexity of modern travel-especially multi-destination, luxury, medical, and corporate travel-continues to sustain demand for human expertise and customized service.

The COVID-19 pandemic reaffirmed the value of travel advisors, as travelers sought real-time updates on border regulations, cancellations, and insurance. Since then, travel agencies have invested heavily in digital tools, CRM systems, and AI-based itinerary generators to provide seamless hybrid services-blending the convenience of online with the reassurance of expert advice. These agencies now offer app-based updates, 24/7 customer support, and access to hidden inventory, making them indispensable for discerning and time-strapped travelers.

How Are New Travel Models and Niches Transforming Agency Offerings?

Agencies are moving beyond one-size-fits-all services. The rise of experiential, wellness, adventure, and sustainable travel is pushing agencies to specialize. Some focus exclusively on ecotourism, destination weddings, or LGBTQ+ travel. Others cater to high-net-worth clients with private jet charters, luxury cruises, and behind-the-scenes cultural experiences. Corporate travel management services, with their need for duty-of-care compliance and negotiated contracts, remain a major source of recurring revenue.

Digital transformation is further changing agency dynamics. Online travel agencies (OTAs) now offer bundled travel packages, loyalty programs, and virtual consultation services. AI chatbots are handling routine inquiries while human agents focus on high-touch services. Travel subscription models and concierge-style memberships are on the rise, providing tiered services such as emergency repatriation, priority upgrades, and private excursions. These trends are redefining the scope and value proposition of agency services.

Where Is Demand Coming From and What Are Travelers Expecting Now?

While younger travelers are traditionally seen as DIY-oriented, the complexity of international regulations and visa policies is nudging even millennials and Gen Z toward guided planning. Boomers and retirees continue to prefer agency-led group tours and cruise packages. Corporate travel departments are outsourcing trip planning and expense tracking to travel management companies. The demand is also rising in emerging economies where first-time international travelers seek expert guidance for visa processing, itinerary curation, and multilingual support.

Moreover, travel disruptions due to weather events, strikes, or geopolitical tensions highlight the value of having an advocate. Travelers now expect agencies to offer not just price and package optimization but also safety assurance, cancellation protection, and real-time itinerary modification. In a post-pandemic landscape, flexible booking, real-time communication, and health-related travel documentation are expected as standard services.

The Growth in the Travel Agency Services Market Is Driven by Several Factors

The expanding complexity of travel logistics, coupled with the increasing demand for personalized and secure travel experiences, is driving market growth. Corporate outsourcing of travel management, rising demand for niche tourism (such as medical, wellness, and adventure travel), and the revival of luxury and cruise tourism are propelling agency relevance. Technological integration-including AI-powered itinerary builders, CRM tools, and real-time booking engines-is enhancing service efficiency and personalization. Additionally, growing affluence in emerging markets and increased travel-related anxieties are pushing consumers toward professional planning services. These combined factors are reinforcing the continued and diversified growth of the global travel agency services market.

Scope Of Study:

The report analyzes the Travel Agency Services market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Service (Full-Service Global Travel Arrangements, Additional Travel Services); Booking Channel (Phone Booking, Online Booking, In-Person Booking); Tourist (Domestic Tourist, International Tourist); Tour (Independent Traveler, Package Traveler, Tour Group)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Full-Service Global Travel Arrangements segment, which is expected to reach US$494.2 Million by 2030 with a CAGR of a 5.6%. The Additional Travel Services segment is also set to grow at 9.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $142.1 Million in 2024, and China, forecasted to grow at an impressive 10.5% CAGR to reach $159.8 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Travel Agency Services Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Travel Agency Services Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Travel Agency Services Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as American Express Global Business Travel, BCD Travel, Booking Holdings Inc., Carlson Wagonlit Travel (CWT), Direct Travel Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 33 companies featured in this Travel Agency Services market report include:

• American Express Global Business Travel
• BCD Travel
• Booking Holdings Inc.
• Carlson Wagonlit Travel (CWT)
• Direct Travel Inc.
• Egencia (Expedia corporate)
• Expedia Group Inc.
• Flight Centre Travel Group Ltd
• Frosch International Travel Inc.
• HIS Co. Ltd.
• Kesari Tours Pvt. Ltd.
• Kuoni Travel Holding Ltd.
• MakeMyTrip Limited
• Priceline Group (part of Booking)
• Sabre
• TUI Group
• TripAdvisor Inc.
• Wing On Travel Service
• World Travel Inc.

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.