In 2024, global disposable income per capita growth slowed to 2% in real terms, with a further slowdown expected in 2025. Amidst geopolitical uncertainty and economic turbulence, consumers are becoming increasingly strategic about their spending. By identifying key demand shifts and providing actionable insights, this report equips businesses to serve value-focused consumers, tap into underserved markets, and capitalise on emerging growth opportunities.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
- Top Five Trends in income and expenditure
- Top Five Trends in Income and expenditure
- Introduction
- Uncertainty shaping selective spending
- Inflation anxiety fuels frugal behaviours
- Widening base of the pyramid
- The 60+ surge shaping the future of consumption
- The rise of the ASEAN consumer
- Conclusion
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Addi
- Air France
- AWC
- Kenangan
- Kindroom
- Menoderm Payot
- Nuuly
- REWE
- Squid Brand
- We Do Solar
