Chicken & Meat Shredder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Chicken & Meat Shredder Market is projected to expand from USD 131.90 Billion in 2025 to USD 187.03 Billion by 2031, reflecting a compound annual growth rate of 5.99%. These specialized kitchen tools, available in manual or electric models, are engineered to shred cooked muscle fibers into uniform strips for diverse culinary uses. Market growth is primarily fueled by the rising need for time-saving food preparation solutions in domestic and commercial settings, alongside the functional requirement to process bulk proteins for meal planning. These core drivers represent a lasting demand for speed and consistency in food management rather than fleeting culinary trends.

A major hurdle limiting wider market adoption is the difficulty in cleaning the device's complex interlocking tines, which can trap food particles and make maintenance laborious for frequent users. This sanitation issue is significant given the large volumes of protein processed by consumers, highlighting the need for equipment that balances durability with ease of cleaning. According to the National Chicken Council, per capita poultry consumption in the United States hit 102.6 pounds in 2024, demonstrating the vast amount of meat requiring processing and the corresponding demand for effective shredding solutions.

Market Drivers

The growing prevalence of home cooking and meal preparation acts as a major driver for the chicken and meat shredder market, influenced by persistent economic constraints and a continued preference for domestic dining. Households are increasingly adopting bulk cooking methods to control budgets, necessitating efficient protein processing tools for meal planning and boosting the demand for ergonomic manual shredders. This shift in behavior is statistically significant; a May 2024 report by FMI - The Food Industry Association titled 'U.S. Grocery Shopper Trends 2024' indicates that 86% of eating occasions now take place at home, establishing a steady market for utensils that minimize the effort involved in preparing homemade meals.

In parallel, the commercial foodservice sector is driving demand for equipment that mitigates labor shortages and enhances operational efficiency. Restaurants are increasingly adopting specialized shredding devices to ensure consistency in popular dishes like pulled pork sandwiches and tacos while controlling manual labor expenses. According to the '2024 State of the Restaurant Industry' report released by the National Restaurant Association in February 2024, 45% of operators intend to implement technology or automation to boost productivity, directly encouraging the adoption of mechanical processing tools. This focus on efficiency is vital given the volume of commodities involved; the USDA Economic Research Service projected total red meat and poultry production to reach 107 billion pounds in 2024, underscoring the massive scale of material requiring processing by end-users.

Market Challenges

The cleaning difficulties associated with complex interlocking tines pose a significant barrier to the growth of the global chicken and meat shredder market. These tools often trap food particles within their intricate mechanisms, creating hygiene risks and requiring time-consuming maintenance to resolve. This cleaning burden directly undermines the product's primary promise of time efficiency, discouraging adoption among users who require rapid workflow turnover and strict adherence to food safety standards in both home and commercial settings.

The impact of this operational limitation is magnified by the immense volume of poultry processed annually, which calls for equipment that can endure frequent use without becoming a sanitation liability. According to the U.S. Department of Agriculture, broiler production in the United States was forecast to reach 46.8 billion pounds in 2024. This substantial production level demands consistent processing speed, yet the time lost manually removing trapped debris from shredder tines interrupts this efficiency. As a result, the market encounters resistance from buyers who perceive these maintenance requirements as a critical inefficiency when handling bulk proteins.

Market Trends

The rise of viral social media commerce has fundamentally altered how chicken and meat shredders are sold, turning them into mass-market impulse purchases. Short-form videos showcase the tool's ability to simplify tedious tasks, allowing consumers to discover the product directly rather than through traditional retail searches. This visual marketing strategy utilizes the satisfying nature of the shredding process to attract younger demographics who are influenced by algorithmic suggestions. According to HubSpot's 'State of Consumer Trends in 2025' report from April 2025, 43% of Gen Z consumers purchased a product directly through a social media app in the preceding three months, validating the effectiveness of this channel for kitchen gadgets.

Concurrently, the market is intersecting with high-protein meal preparation trends, positioning shredders as essential tools for fitness enthusiasts. As consumers focus on meeting macronutrient goals, the physical fatigue associated with processing large batches of cooked chicken breast for weekly meals has generated a specific demand for mechanical aid. This trend targets health-conscious individuals who view efficient protein preparation as an integral part of their wellness regimen. This shift in dietary habits is significant; the International Food Information Council's 'Spotlight Survey: Americans' Perceptions of Protein' from July 2025 notes that one in three Americans reported increasing their protein intake over the past year, fueling demand for devices that streamline the preparation of lean meats.

Key Players Profiled in the Chicken & Meat Shredder Market

• OXO International Ltd.
• The BBQ Butler
• Whirlpool Corporation
• Conair LLC
• DK Household Brands Corp.
• Weber-Stephen Products (HK) Ltd.
• John Bean Technologies Corporation
• Biro Manufacturing Company
• Van Berkel International S.r.l.
• Nantsune Co., Ltd.

Report Scope

In this report, the Global Chicken & Meat Shredder Market has been segmented into the following categories:

Chicken & Meat Shredder Market, by Product Type:

• Manual Shredder
• Electric Shredder

Chicken & Meat Shredder Market, by Application:

• Residential
• Commercial

Chicken & Meat Shredder Market, by Distribution Channel:

• Online
• Offline

Chicken & Meat Shredder Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Chicken & Meat Shredder Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.