Key Highlights
- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
- The global media industry recorded revenues of $1.51 trillion in 2024, representing a compound annual growth rate (CAGR) of 0.6% between 2019 and 2024.
- The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $797.7 billion, equivalent to 52.8% of the industry's overall value.
- In 2024, North America held a 39.0% share of the global media industry, followed by Asia-Pacific at 34.8%, Europe at 22.2%, South America at 2.9%, and the Middle East & Africa at 1.1%. The US held a 92.2% share of the North American media industry in 2024
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media market
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global media market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Global media market by value in 2024?
- What will be the size of the Global media market in 2029?
- What factors are affecting the strength of competition in the Global media market?
- How has the market performed over the last five years?
- Who are the top competitors in the global's media market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- The Interpublic Group of Companies Inc
- Warner Bros. Discovery Inc
- Bertelsmann SE & Co KgaA
- The Walt Disney Co

