The Latin America, Middle East and Africa Lipstick Market is expected to witness market growth of 16.4% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 64.68 Million Units (3.5 GRAMS), showcasing a growth of 14.5% (2024-2031).
In the lipstick market, matte lipsticks are highly popular for their long-lasting, non-shiny finish, which has become a preferred style for many consumers. Matte formulas are often rich in pigments, providing bold, opaque color that stays intact without frequent reapplication. While matte lipsticks were once criticized for being drying, recent formulations incorporate hydrating ingredients to enhance comfort. Thus, the Matte segment in Brazil market consumed 6.13 Million Units (3.5 GRAMS) in 2023.
The Brazil market dominated the LAMEA Lipstick Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $573.2 Million by 2031. The Argentina market is showcasing a CAGR of 17.3% during 2024-2031. Additionally, the UAE market would register a CAGR of 16% during 2024-2031.
Cultural diversity and inclusivity have transformed this market, with brands recognizing the need to provide shade ranges that cater to a spectrum of skin tones and undertones. Historically, the beauty industry was limited in its offerings, often centering around shades that suited only certain skin tones, leaving many consumers unable to find suitable colors.
The growth of the men’s grooming segment has further expanded this market. Although traditionally viewed as a product for women, this is gaining popularity among men, fueled by changing attitudes toward gender and beauty. An increasing number of brands are embracing gender-neutral marketing strategies, promoting lipsticks as products for anyone interested in enhancing their appearance or experimenting with color.
The UAE's market is characterized by a high demand for luxury and premium products, driven by a wealthy consumer base and a strong retail infrastructure. According to the UAE's Federal Competitiveness and Statistics Authority, the country's GDP per capita is among the highest globally, enabling consumers to spend more on high-end cosmetics. International luxury brands like Chanel and Dior have a strong presence in the market, catering to consumers' preferences for quality and exclusivity. The influence of expatriate populations also contributes to a diverse range of beauty preferences, further enriching the market. Thus, the LAMEA market presents substantial opportunities for brands that can navigate the unique dynamics of each nation.
In the lipstick market, matte lipsticks are highly popular for their long-lasting, non-shiny finish, which has become a preferred style for many consumers. Matte formulas are often rich in pigments, providing bold, opaque color that stays intact without frequent reapplication. While matte lipsticks were once criticized for being drying, recent formulations incorporate hydrating ingredients to enhance comfort. Thus, the Matte segment in Brazil market consumed 6.13 Million Units (3.5 GRAMS) in 2023.
The Brazil market dominated the LAMEA Lipstick Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $573.2 Million by 2031. The Argentina market is showcasing a CAGR of 17.3% during 2024-2031. Additionally, the UAE market would register a CAGR of 16% during 2024-2031.
Cultural diversity and inclusivity have transformed this market, with brands recognizing the need to provide shade ranges that cater to a spectrum of skin tones and undertones. Historically, the beauty industry was limited in its offerings, often centering around shades that suited only certain skin tones, leaving many consumers unable to find suitable colors.
The growth of the men’s grooming segment has further expanded this market. Although traditionally viewed as a product for women, this is gaining popularity among men, fueled by changing attitudes toward gender and beauty. An increasing number of brands are embracing gender-neutral marketing strategies, promoting lipsticks as products for anyone interested in enhancing their appearance or experimenting with color.
The UAE's market is characterized by a high demand for luxury and premium products, driven by a wealthy consumer base and a strong retail infrastructure. According to the UAE's Federal Competitiveness and Statistics Authority, the country's GDP per capita is among the highest globally, enabling consumers to spend more on high-end cosmetics. International luxury brands like Chanel and Dior have a strong presence in the market, catering to consumers' preferences for quality and exclusivity. The influence of expatriate populations also contributes to a diverse range of beauty preferences, further enriching the market. Thus, the LAMEA market presents substantial opportunities for brands that can navigate the unique dynamics of each nation.
List of Key Companies Profiled
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- The Estee Lauder Companies, Inc.
- Amway Corporation
- Coty, Inc.
- The Procter & Gamble Company
- Avon Products, Inc. (Natura &Co Holding S.A.)
- Chanel S.A.
Market Report Segmentation
By Distribution Channel (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Other Distribution Channel
By Product Type (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Matte
- Glossy
- Lip Powder
- Other Product Types
By Form (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Stick
- Liquid
- Palette
By Country (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Lipstick Market by Distribution Channel
Chapter 5. LAMEA Lipstick Market by Product Type
Chapter 6. LAMEA Lipstick Market by Form
Chapter 7. LAMEA Lipstick Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- The Estee Lauder Companies, Inc.
- Amway Corporation
- Coty, Inc.
- The Procter & Gamble Company
- Avon Products, Inc. (Natura &Co Holding S.A.)
- Chanel S.A.
Methodology
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