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Sex Toys Market Size, Share & Trends Analysis Report By End-user, By Product Type, By Distribution Channel, By Regional Outlook and Forecast, 2024 - 2031

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    Report

  • 187 Pages
  • November 2024
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6029176
The Global Sex Toys Market size is expected to reach $66.2 billion by 2031, rising at a market growth of 8.5% CAGR during the forecast period.

North America has been at the forefront of accepting and normalizing sexual wellness, and the region’s robust e-commerce infrastructure makes these products easily accessible. Additionally, the growing focus on sexual health and self-care has contributed to the demand for such products. The U.S. and Canada have seen a surge in consumer awareness and acceptance, supported by progressive advertising, celebrity endorsements, and various brands catering to diverse preferences. Thus, the North America segment procured 43% revenue share in the sex toys market in 2023. A combination of societal openness, high disposable incomes, and widespread access to sexual wellness products drives the regional market.

Awareness of sexual wellness is increasingly recognized as vital to overall health, with substantial support from research and health education. Studies from the Journal of Sex Research and the American Journal of Sexuality Education show that maintaining sexual wellness can improve mental well-being, reduce stress, and enhance satisfaction in relationships.

Additionally, as people find themselves with more discretionary income, they are not only able to meet essential needs but are also investing in products that enhance their lifestyle, personal enjoyment, and well-being. This shift in spending habits opens the door to premium wellness products, including sex toys, which are no longer viewed solely as luxury items but as valuable tools for personal health and satisfaction. Therefore, as disposable incomes continue to rise, particularly in emerging markets, the sex toys market is expected to see sustained growth.

However, in numerous cultures and societies around the world, conversations about sexual wellness and the use of sex toys are still shrouded in stigma. This taboo stems from deeply ingrained cultural, religious, and societal beliefs that portray sexuality as a private or even forbidden topic. As a result, even expressing an interest in sexual health products can lead to social judgment, embarrassment, or disapproval. Hence, such factors may hamper the growth of the market.

Driving and Restraining Factors

Drivers

  • Rising awareness of sexual wellness
  • Increasing growth of e-commerce platforms
  • Growing disposable income of consumers

Restraints

  • Social and cultural taboos around the world
  • Limited access in developing regions

Opportunities

  • Rapid advancements in technology
  • Growing number of specialty retailers and boutiques

Challenges

  • Substantial privacy and discretion concerns
  • Limited marketing and advertisement channels

End User Outlook

Based on end-user, the market is bifurcated into women and men. The men segment procured 37% revenue share in the toys market in 2023. Social acceptance of sexual wellness products for men is gradually improving, helping to reduce the stigma traditionally associated with these items.


Product Type Outlook

On the basis of product type, the market is classified into vibrators, dildos, rings, and others. The vibrators segment acquired 37% revenue share in the market in 2023. Vibrators offer a range of designs and functions, from basic to high-tech, catering to varied preferences and enabling users to personalize their experience.

Distribution Channel Outlook

By distribution channel, the market is divided into e-commerce, specialty stores, and mass merchandisers. The mass merchandisers segment garnered 8% revenue share in the market in 2023. Mass merchandisers contribute to the market by offering accessible and budget-friendly options, often reaching customers who may not actively seek out sex toys but are open to exploring them when encountered in general retail spaces.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment acquired 29% revenue share in the toys market in 2023. The region has shown progressive attitudes toward sexual health, with many European countries actively promoting discussions around wellness and intimate care. Europe’s well-established retail and e-commerce infrastructure has facilitated the market’s expansion, allowing consumers access to a wide range of products.

List of Key Companies Profiled

  • VIBEASE
  • DS Doll Robotics
  • Athena’s Home Novelties, Inc.
  • LELO AB
  • MYSTERYVIBE LIMITED
  • Lovense
  • MYHIXEL
  • Dame Products, Inc.
  • b-Vibe

Market Report Segmentation

By End-user

  • Women
  • Men

By Product Type

  • Vibrators
  • Dildos
  • Rings
  • Other Product Types

By Distribution Channel

  • E-commerce
  • Specialty Stores
  • Mass Merchandisers

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Sex Toys Market, by End-user
1.4.2 Global Sex Toys Market, by Product Type
1.4.3 Global Sex Toys Market, by Distribution Channel
1.4.4 Global Sex Toys Market, by Geography
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Sex Toys Market by End-user
4.1 Global Women Market by Region
4.2 Global Men Market by Region
Chapter 5. Global Sex Toys Market by Product Type
5.1 Global Vibrators Market by Region
5.2 Global Dildos Market by Region
5.3 Global Rings Market by Region
5.4 Global Other Product Types Market by Region
Chapter 6. Global Sex Toys Market by Distribution Channel
6.1 Global E-commerce Market by Region
6.2 Global Specialty Stores Market by Region
6.3 Global Mass Merchandisers Market by Region
Chapter 7. Global Sex Toys Market by Region
7.1 North America Sex Toys Market
7.1.1 North America Sex Toys Market by End-user
7.1.1.1 North America Women Market by Country
7.1.1.2 North America Men Market by Country
7.1.2 North America Sex Toys Market by Product Type
7.1.2.1 North America Vibrators Market by Country
7.1.2.2 North America Dildos Market by Country
7.1.2.3 North America Rings Market by Country
7.1.2.4 North America Other Product Types Market by Country
7.1.3 North America Sex Toys Market by Distribution Channel
7.1.3.1 North America E-commerce Market by Country
7.1.3.2 North America Specialty Stores Market by Country
7.1.3.3 North America Mass Merchandisers Market by Country
7.1.4 North America Sex Toys Market by Country
7.1.4.1 US Sex Toys Market
7.1.4.1.1 US Sex Toys Market by End-user
7.1.4.1.2 US Sex Toys Market by Product Type
7.1.4.1.3 US Sex Toys Market by Distribution Channel
7.1.4.2 Canada Sex Toys Market
7.1.4.2.1 Canada Sex Toys Market by End-user
7.1.4.2.2 Canada Sex Toys Market by Product Type
7.1.4.2.3 Canada Sex Toys Market by Distribution Channel
7.1.4.3 Mexico Sex Toys Market
7.1.4.3.1 Mexico Sex Toys Market by End-user
7.1.4.3.2 Mexico Sex Toys Market by Product Type
7.1.4.3.3 Mexico Sex Toys Market by Distribution Channel
7.1.4.4 Rest of North America Sex Toys Market
7.1.4.4.1 Rest of North America Sex Toys Market by End-user
7.1.4.4.2 Rest of North America Sex Toys Market by Product Type
7.1.4.4.3 Rest of North America Sex Toys Market by Distribution Channel
7.2 Europe Sex Toys Market
7.2.1 Europe Sex Toys Market by End-user
7.2.1.1 Europe Women Market by Country
7.2.1.2 Europe Men Market by Country
7.2.2 Europe Sex Toys Market by Product Type
7.2.2.1 Europe Vibrators Market by Country
7.2.2.2 Europe Dildos Market by Country
7.2.2.3 Europe Rings Market by Country
7.2.2.4 Europe Other Product Types Market by Country
7.2.3 Europe Sex Toys Market by Distribution Channel
7.2.3.1 Europe E-commerce Market by Country
7.2.3.2 Europe Specialty Stores Market by Country
7.2.3.3 Europe Mass Merchandisers Market by Country
7.2.4 Europe Sex Toys Market by Country
7.2.4.1 Germany Sex Toys Market
7.2.4.1.1 Germany Sex Toys Market by End-user
7.2.4.1.2 Germany Sex Toys Market by Product Type
7.2.4.1.3 Germany Sex Toys Market by Distribution Channel
7.2.4.2 UK Sex Toys Market
7.2.4.2.1 UK Sex Toys Market by End-user
7.2.4.2.2 UK Sex Toys Market by Product Type
7.2.4.2.3 UK Sex Toys Market by Distribution Channel
7.2.4.3 France Sex Toys Market
7.2.4.3.1 France Sex Toys Market by End-user
7.2.4.3.2 France Sex Toys Market by Product Type
7.2.4.3.3 France Sex Toys Market by Distribution Channel
7.2.4.4 Russia Sex Toys Market
7.2.4.4.1 Russia Sex Toys Market by End-user
7.2.4.4.2 Russia Sex Toys Market by Product Type
7.2.4.4.3 Russia Sex Toys Market by Distribution Channel
7.2.4.5 Spain Sex Toys Market
7.2.4.5.1 Spain Sex Toys Market by End-user
7.2.4.5.2 Spain Sex Toys Market by Product Type
7.2.4.5.3 Spain Sex Toys Market by Distribution Channel
7.2.4.6 Italy Sex Toys Market
7.2.4.6.1 Italy Sex Toys Market by End-user
7.2.4.6.2 Italy Sex Toys Market by Product Type
7.2.4.6.3 Italy Sex Toys Market by Distribution Channel
7.2.4.7 Rest of Europe Sex Toys Market
7.2.4.7.1 Rest of Europe Sex Toys Market by End-user
7.2.4.7.2 Rest of Europe Sex Toys Market by Product Type
7.2.4.7.3 Rest of Europe Sex Toys Market by Distribution Channel
7.3 Asia Pacific Sex Toys Market
7.3.1 Asia Pacific Sex Toys Market by End-user
7.3.1.1 Asia Pacific Women Market by Country
7.3.1.2 Asia Pacific Men Market by Country
7.3.2 Asia Pacific Sex Toys Market by Product Type
7.3.2.1 Asia Pacific Vibrators Market by Country
7.3.2.2 Asia Pacific Dildos Market by Country
7.3.2.3 Asia Pacific Rings Market by Country
7.3.2.4 Asia Pacific Other Product Types Market by Country
7.3.3 Asia Pacific Sex Toys Market by Distribution Channel
7.3.3.1 Asia Pacific E-commerce Market by Country
7.3.3.2 Asia Pacific Specialty Stores Market by Country
7.3.3.3 Asia Pacific Mass Merchandisers Market by Country
7.3.4 Asia Pacific Sex Toys Market by Country
7.3.4.1 China Sex Toys Market
7.3.4.1.1 China Sex Toys Market by End-user
7.3.4.1.2 China Sex Toys Market by Product Type
7.3.4.1.3 China Sex Toys Market by Distribution Channel
7.3.4.2 Japan Sex Toys Market
7.3.4.2.1 Japan Sex Toys Market by End-user
7.3.4.2.2 Japan Sex Toys Market by Product Type
7.3.4.2.3 Japan Sex Toys Market by Distribution Channel
7.3.4.3 India Sex Toys Market
7.3.4.3.1 India Sex Toys Market by End-user
7.3.4.3.2 India Sex Toys Market by Product Type
7.3.4.3.3 India Sex Toys Market by Distribution Channel
7.3.4.4 South Korea Sex Toys Market
7.3.4.4.1 South Korea Sex Toys Market by End-user
7.3.4.4.2 South Korea Sex Toys Market by Product Type
7.3.4.4.3 South Korea Sex Toys Market by Distribution Channel
7.3.4.5 Australia Sex Toys Market
7.3.4.5.1 Australia Sex Toys Market by End-user
7.3.4.5.2 Australia Sex Toys Market by Product Type
7.3.4.5.3 Australia Sex Toys Market by Distribution Channel
7.3.4.6 Malaysia Sex Toys Market
7.3.4.6.1 Malaysia Sex Toys Market by End-user
7.3.4.6.2 Malaysia Sex Toys Market by Product Type
7.3.4.6.3 Malaysia Sex Toys Market by Distribution Channel
7.3.4.7 Rest of Asia Pacific Sex Toys Market
7.3.4.7.1 Rest of Asia Pacific Sex Toys Market by End-user
7.3.4.7.2 Rest of Asia Pacific Sex Toys Market by Product Type
7.3.4.7.3 Rest of Asia Pacific Sex Toys Market by Distribution Channel
7.4 LAMEA Sex Toys Market
7.4.1 LAMEA Sex Toys Market by End-user
7.4.1.1 LAMEA Women Market by Country
7.4.1.2 LAMEA Men Market by Country
7.4.2 LAMEA Sex Toys Market by Product Type
7.4.2.1 LAMEA Vibrators Market by Country
7.4.2.2 LAMEA Dildos Market by Country
7.4.2.3 LAMEA Rings Market by Country
7.4.2.4 LAMEA Other Product Types Market by Country
7.4.3 LAMEA Sex Toys Market by Distribution Channel
7.4.3.1 LAMEA E-commerce Market by Country
7.4.3.2 LAMEA Specialty Stores Market by Country
7.4.3.3 LAMEA Mass Merchandisers Market by Country
7.4.4 LAMEA Sex Toys Market by Country
7.4.4.1 Brazil Sex Toys Market
7.4.4.1.1 Brazil Sex Toys Market by End-user
7.4.4.1.2 Brazil Sex Toys Market by Product Type
7.4.4.1.3 Brazil Sex Toys Market by Distribution Channel
7.4.4.2 Argentina Sex Toys Market
7.4.4.2.1 Argentina Sex Toys Market by End-user
7.4.4.2.2 Argentina Sex Toys Market by Product Type
7.4.4.2.3 Argentina Sex Toys Market by Distribution Channel
7.4.4.3 UAE Sex Toys Market
7.4.4.3.1 UAE Sex Toys Market by End-user
7.4.4.3.2 UAE Sex Toys Market by Product Type
7.4.4.3.3 UAE Sex Toys Market by Distribution Channel
7.4.4.4 Saudi Arabia Sex Toys Market
7.4.4.4.1 Saudi Arabia Sex Toys Market by End-user
7.4.4.4.2 Saudi Arabia Sex Toys Market by Product Type
7.4.4.4.3 Saudi Arabia Sex Toys Market by Distribution Channel
7.4.4.5 South Africa Sex Toys Market
7.4.4.5.1 South Africa Sex Toys Market by End-user
7.4.4.5.2 South Africa Sex Toys Market by Product Type
7.4.4.5.3 South Africa Sex Toys Market by Distribution Channel
7.4.4.6 Nigeria Sex Toys Market
7.4.4.6.1 Nigeria Sex Toys Market by End-user
7.4.4.6.2 Nigeria Sex Toys Market by Product Type
7.4.4.6.3 Nigeria Sex Toys Market by Distribution Channel
7.4.4.7 Rest of LAMEA Sex Toys Market
7.4.4.7.1 Rest of LAMEA Sex Toys Market by End-user
7.4.4.7.2 Rest of LAMEA Sex Toys Market by Product Type
7.4.4.7.3 Rest of LAMEA Sex Toys Market by Distribution Channel
Chapter 8. Company Profiles
8.1 VIBEASE
8.1.1 Company Overview
8.2 DS Doll Robotics
8.2.1 Company Overview
8.3 Athena’s Home Novelties, Inc.
8.3.1 Company Overview
8.4 LELO AB
8.4.1 Company Overview
8.5 MYSTERYVIBE LIMITED
8.5.1 Company Overview
8.6 Lovense
8.6.1 Company Overview
8.7 MYHIXEL
8.7.1 Company Overview
8.8 Dame Products, Inc.
8.8.1 Company Overview
8.9 b-Vibe
8.9.1 Company Overview
Chapter 9. Winning Imperatives for Sex Toys Market

Companies Mentioned

  • VIBEASE
  • DS Doll Robotics
  • Athena’s Home Novelties, Inc.
  • LELO AB
  • MYSTERYVIBE LIMITED
  • Lovense
  • MYHIXEL
  • Dame Products, Inc.
  • b-Vibe

Methodology

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