The Asia Pacific Lipstick Market is expected to witness market growth of 14.6% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 355.34 Million Units (3.5 GRAMS), showcasing a growth of 14.8% (2020-2023).
Online retail has become a significant channel in the lipstick market, offering consumers the convenience of browsing and purchasing from home. E-commerce platforms provide a vast array of products, from popular brands to niche options, with the added advantage of customer reviews, virtual try-ons, and shade comparison tools. Online shopping appeals to tech-savvy consumers, with frequent discounts and exclusive online-only products enhancing its appeal. Thus, the Online segment in China market consumed 33.03 Million Units (3.5 GRAMS) in 2023.
The China market dominated the Asia Pacific Lipstick Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.05 billion by 2031. The Japan market is registering a CAGR of 13.8% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 15.3% during 2024-2031.
Rising beauty consciousness has become a powerful driver in the demand for lip care and makeup products, especially lipstick, as more people place greater importance on personal appearance. This trend is evident among younger demographics, including millennials and Gen Z, who regard cosmetics as a critical component of their self-expression and cultural identity.
Working professionals are also increasingly investing in beauty products as they recognize the importance of appearance in professional settings. A well-groomed look, which often includes a sophisticated, subtle lip color, can boost confidence and create a positive impression, crucial in client-facing or corporate roles.
In India, this market is experiencing robust growth, driven by urbanization and an increasing number of working women. The Ministry of Statistics and Programme Implementation has reported a rise in the urban population. It is anticipated that by 2030, over 40% of the nation's population will reside in urban areas, resulting in increased demand for cosmetic products and increased exposure to global beauty trends. Furthermore, the market has been further stimulated by the prevalence of e-commerce platforms, which have made a diverse selection of these brands and colors available to consumers across the country.
In Australia, this market is growing, supported by a strong economy and a multicultural population that embraces diverse beauty standards. The demand for organic as well as natural lipsticks is on the rise in Australia. Brands like Nude by Nature have capitalized on this trend, offering eco-friendly products that resonate with the market's preferences. Consequently, this dynamic landscape offers a plethora of opportunities for brands to meet the changing requirements of consumers in the region.
Online retail has become a significant channel in the lipstick market, offering consumers the convenience of browsing and purchasing from home. E-commerce platforms provide a vast array of products, from popular brands to niche options, with the added advantage of customer reviews, virtual try-ons, and shade comparison tools. Online shopping appeals to tech-savvy consumers, with frequent discounts and exclusive online-only products enhancing its appeal. Thus, the Online segment in China market consumed 33.03 Million Units (3.5 GRAMS) in 2023.
The China market dominated the Asia Pacific Lipstick Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.05 billion by 2031. The Japan market is registering a CAGR of 13.8% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 15.3% during 2024-2031.
Rising beauty consciousness has become a powerful driver in the demand for lip care and makeup products, especially lipstick, as more people place greater importance on personal appearance. This trend is evident among younger demographics, including millennials and Gen Z, who regard cosmetics as a critical component of their self-expression and cultural identity.
Working professionals are also increasingly investing in beauty products as they recognize the importance of appearance in professional settings. A well-groomed look, which often includes a sophisticated, subtle lip color, can boost confidence and create a positive impression, crucial in client-facing or corporate roles.
In India, this market is experiencing robust growth, driven by urbanization and an increasing number of working women. The Ministry of Statistics and Programme Implementation has reported a rise in the urban population. It is anticipated that by 2030, over 40% of the nation's population will reside in urban areas, resulting in increased demand for cosmetic products and increased exposure to global beauty trends. Furthermore, the market has been further stimulated by the prevalence of e-commerce platforms, which have made a diverse selection of these brands and colors available to consumers across the country.
In Australia, this market is growing, supported by a strong economy and a multicultural population that embraces diverse beauty standards. The demand for organic as well as natural lipsticks is on the rise in Australia. Brands like Nude by Nature have capitalized on this trend, offering eco-friendly products that resonate with the market's preferences. Consequently, this dynamic landscape offers a plethora of opportunities for brands to meet the changing requirements of consumers in the region.
List of Key Companies Profiled
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- The Estee Lauder Companies, Inc.
- Amway Corporation
- Coty, Inc.
- The Procter & Gamble Company
- Avon Products, Inc. (Natura &Co Holding S.A.)
- Chanel S.A.
Market Report Segmentation
By Distribution Channel (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Other Distribution Channel
By Product Type (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Matte
- Glossy
- Lip Powder
- Other Product Types
By Form (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- Stick
- Liquid
- Palette
By Country (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Lipstick Market by Distribution Channel
Chapter 5. Asia Pacific Lipstick Market by Product Type
Chapter 6. Asia Pacific Lipstick Market by Form
Chapter 7. Asia Pacific Lipstick Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- The Estee Lauder Companies, Inc.
- Amway Corporation
- Coty, Inc.
- The Procter & Gamble Company
- Avon Products, Inc. (Natura &Co Holding S.A.)
- Chanel S.A.
Methodology
LOADING...
