Strategic Intelligence: Personalization in Retail and Apparel 2025

Although personalization has been present in retail for decades, it has become more prevalent and important to consumers in recent years, tied to the rise of online shopping. Instore shopping experiences can easily be made more personal, such as through interactions with staff, but retailers have had to innovate to create personalization online.

Personalization relies on a retailer’s ability to collect, analyze, and utilize consumer data being aided by the effective use of analytics tools. Instore shopping experiences can easily be made more personal, such as through interactions with staff, but retailers have had to innovate to create personalization online. Consumers are increasingly individualistic, especially Gen Z, and want products targeted to their needs and goals. These consumers are often willing to pay a premium for such items. This is another driver of increased interest in personalized products, although this is not a new phenomenon, such as with tailored clothing. Personalized products are especially prevalent in the health and beauty, due to the links to the health & wellness trend, which is also particularly important to young consumers.

Report Scope

• The analyst provides detailed insight into the theme of personalization, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of personalization and its components, the leading companies, and the timeline of developments in the theme. The report also details the relevant trends across technology and retail trends.

Reasons to Buy

• Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
• Understand the important themes in 2025 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
• Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
• An easy-to-use framework for tracking themes across all companies in all sectors.
• Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.